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NEWS
Immersive experiences and digital safety among key trends at EAS 2017
POSTED 03 Oct 2017 . BY Lauren Heath-Jones
Visitors got to try out cutting-edge innovations including flying theatres, dark ride systems, and virtual reality offerings
Flying theatres, dark ride systems, interactive solutions and immersive 3D cinemas – these are the cutting edge products that dominated the agenda at this year's Euro Attraction Show (EAS).

As the trend for immersive experiences continues, Attractions Management saw exhibitors showcase an array of technology at the Messe Berlin exhibition centre in Germany last week, as well as new ticketing systems, food and beverage offerings, theming solutions and safety products.

Other major talking points included digital safety, profit and revenue, and safety and security.

“EAS 2017 has been a great experience for the attendees, the exhibitors and IAAPA," said Paul Noland, president and CEO of organisers IAAPA.

“The attractions industry is strong and growing in the EMEA region. That growth combined with the opportunity to see the latest innovations, learn from industry leaders, and experience all that Berlin has to offer worked together to create these great results.”

In addition to the event's tradeshow, which covered more than 12,000sq m (130,000sq ft), EAS also featured an extensive education programme, with a list of speakers including Christoph Kiessling from the Loro Parque Group, Andreas Leicht from Hansa-Park, Martin Kring from Legoland Deutschland and Bas Bakkers from The Coca-Cola Company.

Some of the world's biggest operators were in attendance, with representatives from Walt Disney Parks and Resorts and Merlin Entertainments among those in attendance. Regionally, delegates from some of Germany's top amusement parks attended, including those from Fort Fun and Hansa-Park.

IAAPA hailed this year's show as a "big success", with preliminary estimates indicating that more than 12,400 visitors from over 100 countries.

EAS 2018 will take place between 25 and 27 September at the RAI in Amsterdam, Holland.
EAS 2017 featured an extensive education programme, speakers included Christoph Kiessling (pictured) from the Loro Parque Group
RELATED STORIES
  EAS 2017: Frontgrid and Simworx launch 'world first' VR attraction


Industry newcomer Frontgrid has partnered with media-based dynamic simulation attraction developer Simworx to launch a 'world first' virtual reality attraction at this year's Euro Attractions Show (EAS).
  EAS 2017: IAAPA names new European VP at EAS Opening Ceremony


The International Association of Amusement Parks and Attractions (IAAPA) opened EAS 17 by officially announcing the appointment of Jakob Wahl as its new senior vice president of its EMEA arm.
  Delegates gather in Berlin for EAS 2017


Buyers and suppliers from across the world have descended on Berlin ahead of this year’s Euro Attractions Show, which will see more than 500 companies showcase the latest innovations in the attractions sector to an audience of more than 11,000 industry professionals
  FEATURE: Promotional feature: EAS 2017


Preparations for the European attractions event of the year are well under way – so what can attendees expect?
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NEWS
Immersive experiences and digital safety among key trends at EAS 2017
POSTED 03 Oct 2017 . BY Lauren Heath-Jones
Visitors got to try out cutting-edge innovations including flying theatres, dark ride systems, and virtual reality offerings
Flying theatres, dark ride systems, interactive solutions and immersive 3D cinemas – these are the cutting edge products that dominated the agenda at this year's Euro Attraction Show (EAS).

As the trend for immersive experiences continues, Attractions Management saw exhibitors showcase an array of technology at the Messe Berlin exhibition centre in Germany last week, as well as new ticketing systems, food and beverage offerings, theming solutions and safety products.

Other major talking points included digital safety, profit and revenue, and safety and security.

“EAS 2017 has been a great experience for the attendees, the exhibitors and IAAPA," said Paul Noland, president and CEO of organisers IAAPA.

“The attractions industry is strong and growing in the EMEA region. That growth combined with the opportunity to see the latest innovations, learn from industry leaders, and experience all that Berlin has to offer worked together to create these great results.”

In addition to the event's tradeshow, which covered more than 12,000sq m (130,000sq ft), EAS also featured an extensive education programme, with a list of speakers including Christoph Kiessling from the Loro Parque Group, Andreas Leicht from Hansa-Park, Martin Kring from Legoland Deutschland and Bas Bakkers from The Coca-Cola Company.

Some of the world's biggest operators were in attendance, with representatives from Walt Disney Parks and Resorts and Merlin Entertainments among those in attendance. Regionally, delegates from some of Germany's top amusement parks attended, including those from Fort Fun and Hansa-Park.

IAAPA hailed this year's show as a "big success", with preliminary estimates indicating that more than 12,400 visitors from over 100 countries.

EAS 2018 will take place between 25 and 27 September at the RAI in Amsterdam, Holland.
EAS 2017 featured an extensive education programme, speakers included Christoph Kiessling (pictured) from the Loro Parque Group
RELATED STORIES
EAS 2017: Frontgrid and Simworx launch 'world first' VR attraction


Industry newcomer Frontgrid has partnered with media-based dynamic simulation attraction developer Simworx to launch a 'world first' virtual reality attraction at this year's Euro Attractions Show (EAS).
EAS 2017: IAAPA names new European VP at EAS Opening Ceremony


The International Association of Amusement Parks and Attractions (IAAPA) opened EAS 17 by officially announcing the appointment of Jakob Wahl as its new senior vice president of its EMEA arm.
Delegates gather in Berlin for EAS 2017


Buyers and suppliers from across the world have descended on Berlin ahead of this year’s Euro Attractions Show, which will see more than 500 companies showcase the latest innovations in the attractions sector to an audience of more than 11,000 industry professionals
FEATURE: Promotional feature: EAS 2017


Preparations for the European attractions event of the year are well under way – so what can attendees expect?
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
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COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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