Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Tech start up Neurable creates world's first brain-controlled VR system
POSTED 17 Aug 2017 . BY Tom Anstey
The system is controlled entirely though brain power Credit: Twitter.com/Neurable
Tech startup Neurable has taken virtual reality to the next level, creating computer interfaces for the brain to allow users to control the technology using only the power of their minds.

Showcased at the recent Siggraph event in Los Angeles, the Boston-based Neurable uses EEG (Electroencephalography) sensors combined with eye-tracking technology to allow users to interact with virtual objects through cerebral activity – creating a brain computer interface (BCI).



“Our approach is science-driven and cross disciplinary, incorporating elements of neuroscience, biology, statistics, machine learning and design to create the ultimate user interface,” said Neurable CEO and president, Ramses Alcaide. “With Neurable, mixed reality can finally achieve its full potential.”

For the Siggraph event, Neurable debuted Awakening, a VR game preview likened to the show Stranger Things and made in partnership with eStudiofuture. In the game, the player is a child held prisoner in a government facility. The player discovers they have gained telekinetic powers and must use them to defeat robot guards and free themselves from the lab. The game is played entirely without use of a handheld controller.

“Brain signal acquisition is accomplished through our upgraded headband for the HTC Vive,” said Michael Thompson, vice president of Neurable. “Simply remove the elastic straps in the back and replace them with our straps. Our solution is a demonstration prototype of how brain sensors and neurotechnology can be integrated with AR/VR devices.

“In the long run, we expect that AR/VR headset companies will integrate brain sensors directly into their products.

“What the touch interface became to smart phones, BCIs will become to mixed reality headsets.”
RELATED STORIES
  VR startup plans to bring Norse mythology to life with theme park plan


Plans are underway in Denmark to develop a travelling virtual reality fantasy exhibition based on Norse mythology, which if successful will eventually be turned into a fully-fledged theme park unique to Scandinavia.
  Exclusive: Moscow startup eyes global expansion with free-roam VR experiences


Russian virtual reality startup Anvio VR has set its sights on establishing multiple worldwide attractions after launching its debut product, a free-roam multiplayer zombie shooter which tracks the entire human body.
  AAE 2017: Holovis debuts new robotic VR experience


Holovis has debuted a new virtual reality ride at this year’s Asian Attractions Expo, combining interactive VR with a robotic arm to create a virtual flying taxi ride through Singapore.
  Fox developing free roam Alien VR experience


Fox’s interactive entertainment division has announced plans to develop a free-roaming multiplayer virtual reality game based on iconic sci-fi horror franchise Alien.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Tech start up Neurable creates world's first brain-controlled VR system
POSTED 17 Aug 2017 . BY Tom Anstey
The system is controlled entirely though brain power Credit: Twitter.com/Neurable
Tech startup Neurable has taken virtual reality to the next level, creating computer interfaces for the brain to allow users to control the technology using only the power of their minds.

Showcased at the recent Siggraph event in Los Angeles, the Boston-based Neurable uses EEG (Electroencephalography) sensors combined with eye-tracking technology to allow users to interact with virtual objects through cerebral activity – creating a brain computer interface (BCI).



“Our approach is science-driven and cross disciplinary, incorporating elements of neuroscience, biology, statistics, machine learning and design to create the ultimate user interface,” said Neurable CEO and president, Ramses Alcaide. “With Neurable, mixed reality can finally achieve its full potential.”

For the Siggraph event, Neurable debuted Awakening, a VR game preview likened to the show Stranger Things and made in partnership with eStudiofuture. In the game, the player is a child held prisoner in a government facility. The player discovers they have gained telekinetic powers and must use them to defeat robot guards and free themselves from the lab. The game is played entirely without use of a handheld controller.

“Brain signal acquisition is accomplished through our upgraded headband for the HTC Vive,” said Michael Thompson, vice president of Neurable. “Simply remove the elastic straps in the back and replace them with our straps. Our solution is a demonstration prototype of how brain sensors and neurotechnology can be integrated with AR/VR devices.

“In the long run, we expect that AR/VR headset companies will integrate brain sensors directly into their products.

“What the touch interface became to smart phones, BCIs will become to mixed reality headsets.”
RELATED STORIES
VR startup plans to bring Norse mythology to life with theme park plan


Plans are underway in Denmark to develop a travelling virtual reality fantasy exhibition based on Norse mythology, which if successful will eventually be turned into a fully-fledged theme park unique to Scandinavia.
Exclusive: Moscow startup eyes global expansion with free-roam VR experiences


Russian virtual reality startup Anvio VR has set its sights on establishing multiple worldwide attractions after launching its debut product, a free-roam multiplayer zombie shooter which tracks the entire human body.
AAE 2017: Holovis debuts new robotic VR experience


Holovis has debuted a new virtual reality ride at this year’s Asian Attractions Expo, combining interactive VR with a robotic arm to create a virtual flying taxi ride through Singapore.
Fox developing free roam Alien VR experience


Fox’s interactive entertainment division has announced plans to develop a free-roaming multiplayer virtual reality game based on iconic sci-fi horror franchise Alien.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS