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NEWS
Adidas launches holistic women's fitness app
POSTED 28 Jul 2017 . BY Lauretta Ihonor
Sports apparel giant Adidas has launched a 360-degree fitness app in an effort to help women turn exercise into a lifestyle.

All Day was designed specifically for women seeking a holistic fitness solution and provides users with recommendations focused on movement, nutrition, mindset and rest.

Vice president at Adidas Digital Sports Stacey Burr said: "Adidas All Day will initially focus on the female athlete who seeks variety and likes to try new things to challenge and inspire herself to be better every day. With an experience powered by rich scientific insight, the app makes fit living more approachable, while still keeping it fun."

Users of the software can not only track their activity levels, but also have access to a library of programmes that demonstrate new ways to exercise, eat healthily and recover effectively after a workout.

Available on both iOS and Android devices, the app integrates with the company's smart bracelet, Adidas Chameleon, to allow tracking of activity and health metrics. All Day’s holistic offerings include: five-minute guided yoga for running sessions, simple nutritious recipes and one-hour music tracks for improving sleep.

All Day is currently available in the US and will be rolled out into other markets later this autumn.
RELATED STORIES
  Adidas unveils design for fitness-focused World of Sports campus


Sportswear giant Adidas has revealed its plans to transform its German headquarters into a huge leisure campus, including four star-shaped public spaces promoting exercise and outdoor activity.
  Adidas kicks off female-focused fitness pop-up in London


Sportswear giant Adidas has launched a pop-up fitness experience in East London, offering free classes to women in a bid to inspire physical activity.
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Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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NEWS
Adidas launches holistic women's fitness app
POSTED 28 Jul 2017 . BY Lauretta Ihonor
Sports apparel giant Adidas has launched a 360-degree fitness app in an effort to help women turn exercise into a lifestyle.

All Day was designed specifically for women seeking a holistic fitness solution and provides users with recommendations focused on movement, nutrition, mindset and rest.

Vice president at Adidas Digital Sports Stacey Burr said: "Adidas All Day will initially focus on the female athlete who seeks variety and likes to try new things to challenge and inspire herself to be better every day. With an experience powered by rich scientific insight, the app makes fit living more approachable, while still keeping it fun."

Users of the software can not only track their activity levels, but also have access to a library of programmes that demonstrate new ways to exercise, eat healthily and recover effectively after a workout.

Available on both iOS and Android devices, the app integrates with the company's smart bracelet, Adidas Chameleon, to allow tracking of activity and health metrics. All Day’s holistic offerings include: five-minute guided yoga for running sessions, simple nutritious recipes and one-hour music tracks for improving sleep.

All Day is currently available in the US and will be rolled out into other markets later this autumn.
RELATED STORIES
Adidas unveils design for fitness-focused World of Sports campus


Sportswear giant Adidas has revealed its plans to transform its German headquarters into a huge leisure campus, including four star-shaped public spaces promoting exercise and outdoor activity.
Adidas kicks off female-focused fitness pop-up in London


Sportswear giant Adidas has launched a pop-up fitness experience in East London, offering free classes to women in a bid to inspire physical activity.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
 
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


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