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NEWS
Alex Danson programme aims to get 10,000 youngsters into hockey
POSTED 04 Jul 2017 . BY Matthew Campelli
Danson launched the initiative at London's Paddington Recreation Ground
Alex Danson, who won a Rio 2016 gold medal with Team GB’s hockey team, is aiming to get 10,000 children involved in the sport in partnership with Everyone Active.

The sport and leisure provider has launched the Alex Danson Hockey Academy with the intention of getting more 7-11 year-olds playing hockey over the next three years.

Danson and Everyone Active will take the Alex Danson Hockey Academy into 500 primary schools, and will host 100 hockey camps across Everyone Active centres.

England Hockey, the sport’s national governing body, has approved the 24-week programme, which will be framed around a 4-a-side version of the game as introduction.

Danson – who is now the team captain – said Everyone Active’s facilities were “brilliant” and the amount of facilities it owns makes the offer “UK-wide”.

“Research tells us the importance of engaging with young people, before they reach the age of 11, in physical activity and ensuring it’s coached in a fun and engaging way,” she added. “Our primary school programmes are designed to do exactly that.”

Duncan Jefford, Everyone Active’s regional director, said Danson was “one of Britain’s greatest sportswomen”.

He added: “The partnership forms part of our major drive towards increasing sports participation, as it continues to decline across the UK.

“We firmly believe in the benefits of playing sport at a young age and will continue to diversify our offering to provide opportunities to get involved in sports which are disappearing from the school curriculum.”
RELATED STORIES
  Everyone Active lands Slough Borough Council leisure contract


Sports and Leisure Management (SLM), which trades as Everyone Active, has won a 10- year contract to run leisure services in Slough after being named the preferred bidder by the town's borough council.
  Everyone Active wins Warwick leisure centre contract


Everyone Active has won the contract to manage and operate leisure centres in Warwick over the next ten years.
  Everyone Active lands 20-year leisure contract


Everyone Active has signed a 20-year deal to provide sports and leisure facilities in the East Hampshire area, which will involve almost £30million ($36.9m; €35m) of investment in two new leisure centres and extensive redevelopment of another.
  Everyone Active trials modular gym


Sports and leisure operator Everyone Active is trialling a modular gym in Plymouth before deciding whether or not to provide gym users with a permanent solution.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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NEWS
Alex Danson programme aims to get 10,000 youngsters into hockey
POSTED 04 Jul 2017 . BY Matthew Campelli
Danson launched the initiative at London's Paddington Recreation Ground
Alex Danson, who won a Rio 2016 gold medal with Team GB’s hockey team, is aiming to get 10,000 children involved in the sport in partnership with Everyone Active.

The sport and leisure provider has launched the Alex Danson Hockey Academy with the intention of getting more 7-11 year-olds playing hockey over the next three years.

Danson and Everyone Active will take the Alex Danson Hockey Academy into 500 primary schools, and will host 100 hockey camps across Everyone Active centres.

England Hockey, the sport’s national governing body, has approved the 24-week programme, which will be framed around a 4-a-side version of the game as introduction.

Danson – who is now the team captain – said Everyone Active’s facilities were “brilliant” and the amount of facilities it owns makes the offer “UK-wide”.

“Research tells us the importance of engaging with young people, before they reach the age of 11, in physical activity and ensuring it’s coached in a fun and engaging way,” she added. “Our primary school programmes are designed to do exactly that.”

Duncan Jefford, Everyone Active’s regional director, said Danson was “one of Britain’s greatest sportswomen”.

He added: “The partnership forms part of our major drive towards increasing sports participation, as it continues to decline across the UK.

“We firmly believe in the benefits of playing sport at a young age and will continue to diversify our offering to provide opportunities to get involved in sports which are disappearing from the school curriculum.”
RELATED STORIES
Everyone Active lands Slough Borough Council leisure contract


Sports and Leisure Management (SLM), which trades as Everyone Active, has won a 10- year contract to run leisure services in Slough after being named the preferred bidder by the town's borough council.
Everyone Active wins Warwick leisure centre contract


Everyone Active has won the contract to manage and operate leisure centres in Warwick over the next ten years.
Everyone Active lands 20-year leisure contract


Everyone Active has signed a 20-year deal to provide sports and leisure facilities in the East Hampshire area, which will involve almost £30million ($36.9m; €35m) of investment in two new leisure centres and extensive redevelopment of another.
Everyone Active trials modular gym


Sports and leisure operator Everyone Active is trialling a modular gym in Plymouth before deciding whether or not to provide gym users with a permanent solution.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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