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NEWS
Disney launches MagicBand 2 wearable technology for its parks
POSTED 16 Feb 2017 . BY Tom Anstey
Around US$1bn (€948m, £807m) was invested in the MagicBand technology which is now appearing in its second form as MagicBand 2 Credit: Disney
Disney has launched its new wearable device, the second version of its hit MagicBand technology.

Since its release in 2015, Disney has been reportedly looking into ways to offer other wearable technology to its visitors. As wireless communications become prevalent in almost all aspects of life, the wearable tech market continues to increase, with smart wristbands such as the MagicBand, as well as smartwatches, smart glasses, and items of clothing all appearing at the forefront of the tech sector.

Around US$1bn (€948m, £807m) was invested in the MagicBand technology which is now appearing in its second form as MagicBand 2. In addition to serving as a park entry ticket, FastPass payment system and hotel room key, the new band will also offer a sleeker, curvier design and a detachable disk that can be put into an accessory called the MagicKeeper.

The MagicKeeper, which has been designed for guests who don’t want to wear the MagicBand on their wrists, can be worn around the neck or attached to anything via a detachable clip.

The band, which comes in a variety of colours, will also feature special release versions, based on Disney IPs such as Beauty and the Beast.

The Disney release comes within weeks of Universal’s unveiling of its TapuTapu device, which will be given to guests at its upcoming Volcano Bay waterpark as a means of alternate queueing. The Tapu Tapu will also be able to trigger water and light effects and other surprises around the park as guests explore.

Disney says that more than 29 million visitors to its parks have used MagicBands, with 99 per cent of its resort guests using the technology.
RELATED STORIES
  Disney accused of IP infringement over MyMagic+ system


Disney is the recipient of a second IP infringement suit as a result of the technology used in its very successful MyMagic+ magic band system, with the entertainment giant being taken to federal court over tracking functions used within the device.
  Disney eyes future wearables to grow MyMagic+


Disney is planning the next steps in its MyMagic+ campaign as it eyes the fast-growing wearables market for inspiration.
  Singapore trials wearable tags following success of Disney's MyMagic+


The Singapore Tourist Board (STB) is looking at using radio frequency identification technology (RFID) – similar to that launched in Disney theme parks earlier this year – to boost tourism spending and improve the country’s visitor experience.
  Disney CEO Bob Iger: MyMagic+ testing a 'real success'


Disney CEO Bob Iger has revealed the company’s highly-anticipated MyMagic+ programme helped Magic Kingdom theme park process an additional 3,000 guests per day when it was tested over the festive period.
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NEWS
Disney launches MagicBand 2 wearable technology for its parks
POSTED 16 Feb 2017 . BY Tom Anstey
Around US$1bn (€948m, £807m) was invested in the MagicBand technology which is now appearing in its second form as MagicBand 2 Credit: Disney
Disney has launched its new wearable device, the second version of its hit MagicBand technology.

Since its release in 2015, Disney has been reportedly looking into ways to offer other wearable technology to its visitors. As wireless communications become prevalent in almost all aspects of life, the wearable tech market continues to increase, with smart wristbands such as the MagicBand, as well as smartwatches, smart glasses, and items of clothing all appearing at the forefront of the tech sector.

Around US$1bn (€948m, £807m) was invested in the MagicBand technology which is now appearing in its second form as MagicBand 2. In addition to serving as a park entry ticket, FastPass payment system and hotel room key, the new band will also offer a sleeker, curvier design and a detachable disk that can be put into an accessory called the MagicKeeper.

The MagicKeeper, which has been designed for guests who don’t want to wear the MagicBand on their wrists, can be worn around the neck or attached to anything via a detachable clip.

The band, which comes in a variety of colours, will also feature special release versions, based on Disney IPs such as Beauty and the Beast.

The Disney release comes within weeks of Universal’s unveiling of its TapuTapu device, which will be given to guests at its upcoming Volcano Bay waterpark as a means of alternate queueing. The Tapu Tapu will also be able to trigger water and light effects and other surprises around the park as guests explore.

Disney says that more than 29 million visitors to its parks have used MagicBands, with 99 per cent of its resort guests using the technology.
RELATED STORIES
Disney accused of IP infringement over MyMagic+ system


Disney is the recipient of a second IP infringement suit as a result of the technology used in its very successful MyMagic+ magic band system, with the entertainment giant being taken to federal court over tracking functions used within the device.
Disney eyes future wearables to grow MyMagic+


Disney is planning the next steps in its MyMagic+ campaign as it eyes the fast-growing wearables market for inspiration.
Singapore trials wearable tags following success of Disney's MyMagic+


The Singapore Tourist Board (STB) is looking at using radio frequency identification technology (RFID) – similar to that launched in Disney theme parks earlier this year – to boost tourism spending and improve the country’s visitor experience.
Disney CEO Bob Iger: MyMagic+ testing a 'real success'


Disney CEO Bob Iger has revealed the company’s highly-anticipated MyMagic+ programme helped Magic Kingdom theme park process an additional 3,000 guests per day when it was tested over the festive period.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Tel: +44 (0)1462 431385

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