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NEWS
Disney accused of IP infringement over MyMagic+ system
POSTED 22 Feb 2016 . BY Tom Anstey
Disney is the recipient of a second IP infringement suit as a result of the technology used in its very successful MyMagic+ magic band system, with the entertainment giant being taken to federal court over tracking functions used within the device.

US company Positiontech alleges that the MyMagic+ system uses two infringing patents secured by the company in 2005 and 2006. These patents cover positional information used by Disney to track the movement of visitors in the park, which Positiontech says infringes on their positional information management system that records transactions of users, such as time and location.

The suit, being taken to federal court in Texas, specifically points towards Disney’s FastPass feature, which lets customers reserve a time to go on a specific ride without spending a long time waiting in line. The suit says that Disney’s tracking system, which uses radio frequency identification technology (RFID) chips is the same as the positional information the patent Positiontech secured covers.

Disney was also hit with another suit surrounding MyMagic+ last year, when InCom Corp accused the operator of infringing on three patents surrounding attendance monitoring and purchase history within the system. Disney has attempted to dismiss the suit, but InCom argues that the company was aware it was infringing on the copyrights.

Both Disney and Postiontech have declined to comment on the suit. The case is ongoing, with a complaint, case filing and corporate disclosure statement filed on 19 February.
RELATED STORIES
  Chinese slowdown hits Hong Kong Disneyland as park posts first loss in four years


While Disney might be riding high on its Star Wars successes, things aren’t looking so rosy for its Hong Kong theme park, which posted its first net loss for four years after a slump in Chinese visitors to the attraction.
  Disney smashes earnings records on the back of phenomenal Star Wars success


After being recently named the world’s most powerful brand, Disney has continued to excel, using its Star Wars muscle to drive the company to record earnings in its latest financial report.
  Star Wars drives Disney to become world’s most powerful brand


On the back of the phenomenal success of the latest release in the Star Wars movie franchise, Walt Disney has been named the world’s most powerful brand, taking the crown from Lego.
  Armed man arrested outside Disneyland Paris


French media is reporting that a man with two firearms has been arrested outside the entrance to a hotel at Disneyland Paris.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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NEWS
Disney accused of IP infringement over MyMagic+ system
POSTED 22 Feb 2016 . BY Tom Anstey
Disney is the recipient of a second IP infringement suit as a result of the technology used in its very successful MyMagic+ magic band system, with the entertainment giant being taken to federal court over tracking functions used within the device.

US company Positiontech alleges that the MyMagic+ system uses two infringing patents secured by the company in 2005 and 2006. These patents cover positional information used by Disney to track the movement of visitors in the park, which Positiontech says infringes on their positional information management system that records transactions of users, such as time and location.

The suit, being taken to federal court in Texas, specifically points towards Disney’s FastPass feature, which lets customers reserve a time to go on a specific ride without spending a long time waiting in line. The suit says that Disney’s tracking system, which uses radio frequency identification technology (RFID) chips is the same as the positional information the patent Positiontech secured covers.

Disney was also hit with another suit surrounding MyMagic+ last year, when InCom Corp accused the operator of infringing on three patents surrounding attendance monitoring and purchase history within the system. Disney has attempted to dismiss the suit, but InCom argues that the company was aware it was infringing on the copyrights.

Both Disney and Postiontech have declined to comment on the suit. The case is ongoing, with a complaint, case filing and corporate disclosure statement filed on 19 February.
RELATED STORIES
Chinese slowdown hits Hong Kong Disneyland as park posts first loss in four years


While Disney might be riding high on its Star Wars successes, things aren’t looking so rosy for its Hong Kong theme park, which posted its first net loss for four years after a slump in Chinese visitors to the attraction.
Disney smashes earnings records on the back of phenomenal Star Wars success


After being recently named the world’s most powerful brand, Disney has continued to excel, using its Star Wars muscle to drive the company to record earnings in its latest financial report.
Star Wars drives Disney to become world’s most powerful brand


On the back of the phenomenal success of the latest release in the Star Wars movie franchise, Walt Disney has been named the world’s most powerful brand, taking the crown from Lego.
Armed man arrested outside Disneyland Paris


French media is reporting that a man with two firearms has been arrested outside the entrance to a hotel at Disneyland Paris.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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