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NEWS
Iron Man takes flight with new Hong Kong Disneyland experience
POSTED 19 Jan 2017 . BY Tom Anstey
The world-first 4D attraction takes guests on a journey through the world of Tony Stark, including a tour of the Stark Expo and a virtual flight over Hong Kong with Iron Man as he battles Hydra
Hong Kong Disneyland has launched its latest attraction and first Marvel-themed ride – the new Iron Man Experience.

Complete with flight simulators, 3-D projection, surround sound and other special effects, the world-first 4D attraction takes guests on a journey through the world of Tony Stark, including a tour of the Stark Expo and a virtual flight over Hong Kong with Iron Man as he battles Hydra.

The attraction also offer opportunities to meet Iron Man in person during the adventure, and to try on the Iron Man armor virtually, with four exhibition halls showcasing objects such as Captain America’s prototype shield, the Iron Man Mark III suit, the first miniaturized Arc Reactor, the unbreakable Stark Everglass, the MyJARVIS intelligent home system, and a collection of Iron Wings.

Guests can also buy Iron Man merchandise from the new Expo Shop and enjoy a range of Iron Man-themed dining options at the resort hotels.

“This first Iron Man ride-through attraction and immersive interactive experience will truly make Hong Kong proud, as more than 70 Disney Imagineers from the city contributed their innovative talent working hand in hand with the international Walt Disney Imagineering team and the Marvel team to create this world’s first Iron Man-themed area,” said Bob Chapek, chair of Walt Disney Parks & Resorts.

"We are always pushing the boundaries of creativity and innovation so that our guests can step into the magical worlds of their favourite stories and meet their most beloved characters.”

As part of its development plan, a new Marvel-themed ride will debut in 2018, with further Marvel-themed expansions planned, including a ride based on The Avengers.
RELATED STORIES
  Frozen and Marvel attractions coming to Hong Kong Disneyland as part of US$1.4bn expansion


Disney will plough US$1.4bn (€1.3bn, £1.1bn) into upgrading its Hong Kong attraction with Frozen and Marvel zones in an attempt to make the theme park profitable again.
  Wanda hires former Hong Kong Disneyland head to run theme park division


As Disney and Wanda’s public war for dominance across China continues to rage on, Wanda chair Wang Jianlin has reportedly hired former Disney executive Andrew Kam to lead its charge into the theme park sector.
  Hong Kong Disneyland targets Asian tourists with Iron Man attraction


Hong Kong Disneyland has announced an Iron Man-themed attraction in addition to its new hotel. The move is part of the park’s drive to attract more guests from the lucrative Asian market.
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NEWS
Iron Man takes flight with new Hong Kong Disneyland experience
POSTED 19 Jan 2017 . BY Tom Anstey
The world-first 4D attraction takes guests on a journey through the world of Tony Stark, including a tour of the Stark Expo and a virtual flight over Hong Kong with Iron Man as he battles Hydra
Hong Kong Disneyland has launched its latest attraction and first Marvel-themed ride – the new Iron Man Experience.

Complete with flight simulators, 3-D projection, surround sound and other special effects, the world-first 4D attraction takes guests on a journey through the world of Tony Stark, including a tour of the Stark Expo and a virtual flight over Hong Kong with Iron Man as he battles Hydra.

The attraction also offer opportunities to meet Iron Man in person during the adventure, and to try on the Iron Man armor virtually, with four exhibition halls showcasing objects such as Captain America’s prototype shield, the Iron Man Mark III suit, the first miniaturized Arc Reactor, the unbreakable Stark Everglass, the MyJARVIS intelligent home system, and a collection of Iron Wings.

Guests can also buy Iron Man merchandise from the new Expo Shop and enjoy a range of Iron Man-themed dining options at the resort hotels.

“This first Iron Man ride-through attraction and immersive interactive experience will truly make Hong Kong proud, as more than 70 Disney Imagineers from the city contributed their innovative talent working hand in hand with the international Walt Disney Imagineering team and the Marvel team to create this world’s first Iron Man-themed area,” said Bob Chapek, chair of Walt Disney Parks & Resorts.

"We are always pushing the boundaries of creativity and innovation so that our guests can step into the magical worlds of their favourite stories and meet their most beloved characters.”

As part of its development plan, a new Marvel-themed ride will debut in 2018, with further Marvel-themed expansions planned, including a ride based on The Avengers.
RELATED STORIES
Frozen and Marvel attractions coming to Hong Kong Disneyland as part of US$1.4bn expansion


Disney will plough US$1.4bn (€1.3bn, £1.1bn) into upgrading its Hong Kong attraction with Frozen and Marvel zones in an attempt to make the theme park profitable again.
Wanda hires former Hong Kong Disneyland head to run theme park division


As Disney and Wanda’s public war for dominance across China continues to rage on, Wanda chair Wang Jianlin has reportedly hired former Disney executive Andrew Kam to lead its charge into the theme park sector.
Hong Kong Disneyland targets Asian tourists with Iron Man attraction


Hong Kong Disneyland has announced an Iron Man-themed attraction in addition to its new hotel. The move is part of the park’s drive to attract more guests from the lucrative Asian market.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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