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NEWS
Thawing relationship with US pays dividend as Cuba breaks tourism record
POSTED 10 Jan 2017 . BY Tom Anstey
Barack Obama and Raul Castro came to a historic landmark agreement in 2015, which saw tensions between the US and Cuba relaxed
Cuba’s tourism sector has benefitted from the effects of a thawing relationship with the US, with the island nation’s visitor numbers hitting record levels in 2016.

Cuba and the US restored diplomatic relations on 20 July 2015, with President Barack Obama reaching an agreement with President Raul Castro to relax tensions between the two countries, with the effect notable on its tourism sector.

For 2016, Cuba welcomed four million tourists, up 13 per cent over the previous year’s figures, which had already leapt 36 per cent over five-month period following the landmark agreement in 2015.

In a statement, Havana’s Ministry of Tourism said that the island had exceeded projections by six per cent, with a surge of visitors coming from the US and Europe. According to tourism statistics, 137,000 US citizens visited Cuba in the first half of 2016 – an 80 per cent increase on the previous year’s figures.

The 2016 Attractions Foresight report identified Cuba as a hotspot for emerging visitor attractions and increased tourism as diplomatic relations with the US began to thaw. Even though business and tourist embargoes with the US remain intact, the foresight report said that investors who struck up partnerships in Cuba would be ahead of the game ahead of the predicted tourism influx.

For 2017, the tourism ministry is predicting more than 4.1 million visitors, boosted by a significant increase in access to international flights, with several US carriers flying to the country daily and European operators including Virgin Atlantic also launching weekly flights.
RELATED STORIES
  American Museum of Natural History strengthens Cuban ties with MoU and exhibition plan


A bilingual exhibition planned for later this year will mark one of the first cultural tie-ups between the US and Cuba following decades of frosty relations between the two nations.
  Starwood makes history with Cuba opening


Starwood Hotels & Resorts has opened the Four Points Havana – a historic milestone that makes it the first US-based hospitality company to enter Cuba since Fidel Castro took control in 1959.
  Guantánamo Bay 'peace park' could unify US and Cuba


A new scientific paper has suggested that the infamous Guantánamo Bay detention facility should be turned into a science lab and peace park in an effort to solidify US-Cuba relations and maintain Cuba’s natural ecosystem.
  Attractions Foresight identifies market trends for 2016


Biofeedback, dementia-friendly design and Cuba have all been identified as trends and strategies which will have a big impact on the attractions market in 2016 and beyond.
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Warner Bros Discovery collaborates on upcoming Pompeii attraction
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Bob Rogers hands BRC to long-serving leadership team
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Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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NEWS
Thawing relationship with US pays dividend as Cuba breaks tourism record
POSTED 10 Jan 2017 . BY Tom Anstey
Barack Obama and Raul Castro came to a historic landmark agreement in 2015, which saw tensions between the US and Cuba relaxed
Cuba’s tourism sector has benefitted from the effects of a thawing relationship with the US, with the island nation’s visitor numbers hitting record levels in 2016.

Cuba and the US restored diplomatic relations on 20 July 2015, with President Barack Obama reaching an agreement with President Raul Castro to relax tensions between the two countries, with the effect notable on its tourism sector.

For 2016, Cuba welcomed four million tourists, up 13 per cent over the previous year’s figures, which had already leapt 36 per cent over five-month period following the landmark agreement in 2015.

In a statement, Havana’s Ministry of Tourism said that the island had exceeded projections by six per cent, with a surge of visitors coming from the US and Europe. According to tourism statistics, 137,000 US citizens visited Cuba in the first half of 2016 – an 80 per cent increase on the previous year’s figures.

The 2016 Attractions Foresight report identified Cuba as a hotspot for emerging visitor attractions and increased tourism as diplomatic relations with the US began to thaw. Even though business and tourist embargoes with the US remain intact, the foresight report said that investors who struck up partnerships in Cuba would be ahead of the game ahead of the predicted tourism influx.

For 2017, the tourism ministry is predicting more than 4.1 million visitors, boosted by a significant increase in access to international flights, with several US carriers flying to the country daily and European operators including Virgin Atlantic also launching weekly flights.
RELATED STORIES
American Museum of Natural History strengthens Cuban ties with MoU and exhibition plan


A bilingual exhibition planned for later this year will mark one of the first cultural tie-ups between the US and Cuba following decades of frosty relations between the two nations.
Starwood makes history with Cuba opening


Starwood Hotels & Resorts has opened the Four Points Havana – a historic milestone that makes it the first US-based hospitality company to enter Cuba since Fidel Castro took control in 1959.
Guantánamo Bay 'peace park' could unify US and Cuba


A new scientific paper has suggested that the infamous Guantánamo Bay detention facility should be turned into a science lab and peace park in an effort to solidify US-Cuba relations and maintain Cuba’s natural ecosystem.
Attractions Foresight identifies market trends for 2016


Biofeedback, dementia-friendly design and Cuba have all been identified as trends and strategies which will have a big impact on the attractions market in 2016 and beyond.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
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COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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