Health club operator Bannatyne Group has ploughed an £80,000 (US$104,421, €92,972) investment into creating a healthy eating cafe at its York location.
The club has been refurbished with new food preparation equipment, furniture and open spaces for members to enjoy the new food range.
Called B-Fuelled, the range offers 28 dishes, 24 of which are less than 500 calories. If the trial is successful, the concept may be rolled out across 40 of Bannatyne’s 66 health clubs in the UK.
As part of the move, the York centre is being used to trial a new partnership with giant coffee shop chain Starbucks.
Justin Mulgrove, chief executive of Bannatyne Group, said B-Fuelled helped to offer members the “most comprehensive service possible”.
“We recognise that more and more of our health club members are seeking a holistic approach to wellbeing that includes fitness, relaxation and nutrition, so we have taken steps to ensure that our offering all align, and allow members to reach their goals sooner,” he added.
Bannatyne Group head of food and beverage Drew Brown said that the organisation had worked with qualified nutritionists to “create balanced meals using health and fresh ingredients”.
