Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
EXCLUSIVE: MVRDV founders speak to CLAD about the importance of leisure architecture
POSTED 13 Apr 2016 . BY Kim Megson
MVRDV founders Winy Maas, Jacob van Rijs and Nathalie de Vries Credit: MVRDV/Allard van de Hoek
The founding partners of Dutch studio MVRDV have told CLAD that architects and developers must consider including a leisure component when designing new structures in built environments.

In an exclusive interview, Winy Maas, Nathalie de Vries and Jacob van Rijs, explained how their own work – including residential and commercial projects such as Rotterdam’s Market Hall – include leisure components to bring life to their surrounding locations.

“Leisure is an economy of itself, and an opener for further development,” said Maas. “Architects discuss the digital economy a lot, but we dismiss the leisure economy a little bit, placing it in tourist zones only. That’s stupid. Bigger companies, like Apple and Google, are hyper aware of the importance of leisure. Developers creating new cityscapes should be aware of it too.”

Van Rijs added: “People are now realising that specific spaces not normally on the leisure agenda can actually play a role in this area. Shopping malls are including more leisure aspects, and this means more design quality and architect involvement is needed. People are not interested in seeing the same design solutions. They want new ideas.”

De Vries said architects should explore all the possibilities of a project before creating a design, and not be afraid “to reinvent the commission” if more could be done to serve the people who live nearby.

“Our projects often fulfil an extra task and help catalyse a turnaround in their environment,” she said. “That's the way it should be, especially if public money is involved. Even if it isn’t, you want to direct people to your buildings and give the space an extra boost. Projects with a cultural element can perform this role.”

All three founders – who have recently hired five new partners as part of an organisational reshuffle – argue that future proofing is essential for developers and architects working on mixed-use projects.

“We have to deal with the fact that the timespan that things are interesting can be incredibly short,” said de Vries. “This is a worrisome aspect of leisure projects. People go there for a couple of years, then everything has to be reinvented. The level of entertainment has to rise and rise.

“It's a bit of a paradox when you make buildings; one the one hand you want to make things to last and have indefinite qualities, on the other hand you have to make designs that can change fast to accommodate new trends and fashions and keep things attractive.”

Van Rijs said that maximising space, by lowering floors and liftings ceilings, is one way to make a building adaptable for alternative future uses, and pointed to the growing popularity of renovation projects rather than new builds.

“Everything is transformation,” Maas added. “You can balance between keeping a lot of a building and introducing smaller new elements, to creating giant new domes that go over existing landscapes. More than ever, our generation believes in transformation because it recognises history and combines it with the future.

“Such biodiversity if good because it leads to specialism and you want cities to be different from other cities. It means people want to go there.”

MVRDV’s ongoing leisure projects include a shopping centre and cultural hub in Beijing, a man-made lagoon in Tainan, and an elevated skygarden in Seoul.

An extensive interview with the trio will be featured in the next issue of CLADmag
RELATED STORIES
  MVRDV appoint five new partners as part of reshuffle


The founders of Dutch architecture studio MVRDV have today (12 April) added five new partners as part of a management reshuffle intended to nurture the practice’s “intellectual and creative continuity, organisational growth and stability.”
  MVRDV create towering public staircase to celebrate Rotterdam's reconstruction and revival


Dutch architects MVRDV have announced an eye-catching temporary installation for Rotterdam: a giant staircase leading from the plaza outside the city’s central train station to the top of an adjacent historic building.
  MVRDV unveil Beijing leisure hub with an ever-changing façade


Work is nearing completion on the Chongwenmen M-Cube; MVRDV’s latest high-profile leisure building.
  Architecture, design and rock music collide in MVRDV's mixed-use masterplan for Ragnarock


The transformation of a former industrial site in Danish city Roskilde into a new home for rock and roll will be complete by April this year, CLAD has learned.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
+ More news   
LATEST JOBS
National Event Planning and Logistics Officer
English Heritage
Salary: £30,190 - £32,636pa + matched pension + benefits
Job location: Home-based with countrywide travel , United Kingdom
+ More jobs  

COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
EXCLUSIVE: MVRDV founders speak to CLAD about the importance of leisure architecture
POSTED 13 Apr 2016 . BY Kim Megson
MVRDV founders Winy Maas, Jacob van Rijs and Nathalie de Vries Credit: MVRDV/Allard van de Hoek
The founding partners of Dutch studio MVRDV have told CLAD that architects and developers must consider including a leisure component when designing new structures in built environments.

In an exclusive interview, Winy Maas, Nathalie de Vries and Jacob van Rijs, explained how their own work – including residential and commercial projects such as Rotterdam’s Market Hall – include leisure components to bring life to their surrounding locations.

“Leisure is an economy of itself, and an opener for further development,” said Maas. “Architects discuss the digital economy a lot, but we dismiss the leisure economy a little bit, placing it in tourist zones only. That’s stupid. Bigger companies, like Apple and Google, are hyper aware of the importance of leisure. Developers creating new cityscapes should be aware of it too.”

Van Rijs added: “People are now realising that specific spaces not normally on the leisure agenda can actually play a role in this area. Shopping malls are including more leisure aspects, and this means more design quality and architect involvement is needed. People are not interested in seeing the same design solutions. They want new ideas.”

De Vries said architects should explore all the possibilities of a project before creating a design, and not be afraid “to reinvent the commission” if more could be done to serve the people who live nearby.

“Our projects often fulfil an extra task and help catalyse a turnaround in their environment,” she said. “That's the way it should be, especially if public money is involved. Even if it isn’t, you want to direct people to your buildings and give the space an extra boost. Projects with a cultural element can perform this role.”

All three founders – who have recently hired five new partners as part of an organisational reshuffle – argue that future proofing is essential for developers and architects working on mixed-use projects.

“We have to deal with the fact that the timespan that things are interesting can be incredibly short,” said de Vries. “This is a worrisome aspect of leisure projects. People go there for a couple of years, then everything has to be reinvented. The level of entertainment has to rise and rise.

“It's a bit of a paradox when you make buildings; one the one hand you want to make things to last and have indefinite qualities, on the other hand you have to make designs that can change fast to accommodate new trends and fashions and keep things attractive.”

Van Rijs said that maximising space, by lowering floors and liftings ceilings, is one way to make a building adaptable for alternative future uses, and pointed to the growing popularity of renovation projects rather than new builds.

“Everything is transformation,” Maas added. “You can balance between keeping a lot of a building and introducing smaller new elements, to creating giant new domes that go over existing landscapes. More than ever, our generation believes in transformation because it recognises history and combines it with the future.

“Such biodiversity if good because it leads to specialism and you want cities to be different from other cities. It means people want to go there.”

MVRDV’s ongoing leisure projects include a shopping centre and cultural hub in Beijing, a man-made lagoon in Tainan, and an elevated skygarden in Seoul.

An extensive interview with the trio will be featured in the next issue of CLADmag
RELATED STORIES
MVRDV appoint five new partners as part of reshuffle


The founders of Dutch architecture studio MVRDV have today (12 April) added five new partners as part of a management reshuffle intended to nurture the practice’s “intellectual and creative continuity, organisational growth and stability.”
MVRDV create towering public staircase to celebrate Rotterdam's reconstruction and revival


Dutch architects MVRDV have announced an eye-catching temporary installation for Rotterdam: a giant staircase leading from the plaza outside the city’s central train station to the top of an adjacent historic building.
MVRDV unveil Beijing leisure hub with an ever-changing façade


Work is nearing completion on the Chongwenmen M-Cube; MVRDV’s latest high-profile leisure building.
Architecture, design and rock music collide in MVRDV's mixed-use masterplan for Ragnarock


The transformation of a former industrial site in Danish city Roskilde into a new home for rock and roll will be complete by April this year, CLAD has learned.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS