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MVRDV unveil Beijing leisure hub with an ever-changing façade
POSTED 16 Feb 2016 . BY Kim Megson
The façade will radiate a broad spectrum of colours that change depending on where and when they’re viewed Credit: MVRDV
Work is nearing completion on the Chongwenmen M-Cube; MVRDV’s latest high-profile leisure building.

Located in Beijing, the the 44,000sq m (473,600sq ft) M-Cube is due to be completed by Q3 this year. Once open, it will be a cultural hub for the Chinese capital – with leisure, retail, dining and nightclub facilities housed beneath a rooftop garden overlooking many of the city’s landmarks.

The building's most striking feature will be its façade, made of hand-glazed pearlescent ceramic tiles, which radiates a broad spectrum of colours that change depending on where and when they’re viewed.

“The façade keeps the building in a constant state of visual animation,” said the Dutch architects in a statement. “What the tiles give the building is a sense of craft and human character, a welcome contrast to the standardised identical aluminium panels which clad the vast majority of the surrounding buildings.”

MVRDV co-founder Jacob van Rijs, said: “The design balances between the desire of the client to create a striking building and the restrictive architectural conditions in that part of Beijing, demanding greys and beiges.

“Depending on the viewpoint, both parties can be satisfied as the façade varies from subtle grey to all colours of the rainbow.”

The singular volume which forms the M-Cube is located on a relatively small plot of land above a metro station. MVRDV designed the building to reach the city’s maximum height limit to enhance its commercial value and “establish visual and symbolic connections with various key parts of Beijing”, including The Forbidden City.

MVRDV won the competition to design the M-Cube in February 2012 and have been working with Guangzhou real estate corporation KWG Property, co-architect Xinjiyuan, contractor Gartner Permasteelisa Group, tile manufacturers NBK and HDTC and Meinhardt Façade Technology.
MVRDV designed the building to reach the city’s maximum height limit, enhancing its commercial value and 'establishing visual and symbolic connections with various key parts of Beijing' Credit: MVRDV
The final cladding is being put in place, and construction will be completed by Q3 2016 Credit: MVRDV
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NEWS
MVRDV unveil Beijing leisure hub with an ever-changing façade
POSTED 16 Feb 2016 . BY Kim Megson
The façade will radiate a broad spectrum of colours that change depending on where and when they’re viewed Credit: MVRDV
Work is nearing completion on the Chongwenmen M-Cube; MVRDV’s latest high-profile leisure building.

Located in Beijing, the the 44,000sq m (473,600sq ft) M-Cube is due to be completed by Q3 this year. Once open, it will be a cultural hub for the Chinese capital – with leisure, retail, dining and nightclub facilities housed beneath a rooftop garden overlooking many of the city’s landmarks.

The building's most striking feature will be its façade, made of hand-glazed pearlescent ceramic tiles, which radiates a broad spectrum of colours that change depending on where and when they’re viewed.

“The façade keeps the building in a constant state of visual animation,” said the Dutch architects in a statement. “What the tiles give the building is a sense of craft and human character, a welcome contrast to the standardised identical aluminium panels which clad the vast majority of the surrounding buildings.”

MVRDV co-founder Jacob van Rijs, said: “The design balances between the desire of the client to create a striking building and the restrictive architectural conditions in that part of Beijing, demanding greys and beiges.

“Depending on the viewpoint, both parties can be satisfied as the façade varies from subtle grey to all colours of the rainbow.”

The singular volume which forms the M-Cube is located on a relatively small plot of land above a metro station. MVRDV designed the building to reach the city’s maximum height limit to enhance its commercial value and “establish visual and symbolic connections with various key parts of Beijing”, including The Forbidden City.

MVRDV won the competition to design the M-Cube in February 2012 and have been working with Guangzhou real estate corporation KWG Property, co-architect Xinjiyuan, contractor Gartner Permasteelisa Group, tile manufacturers NBK and HDTC and Meinhardt Façade Technology.
MVRDV designed the building to reach the city’s maximum height limit, enhancing its commercial value and 'establishing visual and symbolic connections with various key parts of Beijing' Credit: MVRDV
The final cladding is being put in place, and construction will be completed by Q3 2016 Credit: MVRDV
RELATED STORIES
Architecture, design and rock music collide in MVRDV's mixed-use masterplan for Ragnarock


The transformation of a former industrial site in Danish city Roskilde into a new home for rock and roll will be complete by April this year, CLAD has learned.
Work begins on Seoul's Skygarden


A busy overpass next to Seoul's central train station has been closed as construction work begins on a new city skygarden designed by Dutch architects MVRDV.
Dutch designers convert a shopping mall into a lagoon to recapture city's lost connection with the sea


The Taiwanese city of Tainan will recapture its maritime past with the creation of a man-made lagoon on the site of a disused shopping mall.
Dutch architects reveal public art depot which takes visitors 'behind closed doors'


Work will soon begin on the creation of a public art depot in Rotterdam allowing visitors to explore behind the scenes at one of Europe’s largest art galleries.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
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Vekoma Rides has a large variety of coasters and attractions. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Tel: +44 (0)1462 431385

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