Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
MVRDV unveil Beijing leisure hub with an ever-changing façade
POSTED 16 Feb 2016 . BY Kim Megson
The façade will radiate a broad spectrum of colours that change depending on where and when they’re viewed Credit: MVRDV
Work is nearing completion on the Chongwenmen M-Cube; MVRDV’s latest high-profile leisure building.

Located in Beijing, the the 44,000sq m (473,600sq ft) M-Cube is due to be completed by Q3 this year. Once open, it will be a cultural hub for the Chinese capital – with leisure, retail, dining and nightclub facilities housed beneath a rooftop garden overlooking many of the city’s landmarks.

The building's most striking feature will be its façade, made of hand-glazed pearlescent ceramic tiles, which radiates a broad spectrum of colours that change depending on where and when they’re viewed.

“The façade keeps the building in a constant state of visual animation,” said the Dutch architects in a statement. “What the tiles give the building is a sense of craft and human character, a welcome contrast to the standardised identical aluminium panels which clad the vast majority of the surrounding buildings.”

MVRDV co-founder Jacob van Rijs, said: “The design balances between the desire of the client to create a striking building and the restrictive architectural conditions in that part of Beijing, demanding greys and beiges.

“Depending on the viewpoint, both parties can be satisfied as the façade varies from subtle grey to all colours of the rainbow.”

The singular volume which forms the M-Cube is located on a relatively small plot of land above a metro station. MVRDV designed the building to reach the city’s maximum height limit to enhance its commercial value and “establish visual and symbolic connections with various key parts of Beijing”, including The Forbidden City.

MVRDV won the competition to design the M-Cube in February 2012 and have been working with Guangzhou real estate corporation KWG Property, co-architect Xinjiyuan, contractor Gartner Permasteelisa Group, tile manufacturers NBK and HDTC and Meinhardt Façade Technology.
MVRDV designed the building to reach the city’s maximum height limit, enhancing its commercial value and 'establishing visual and symbolic connections with various key parts of Beijing' Credit: MVRDV
The final cladding is being put in place, and construction will be completed by Q3 2016 Credit: MVRDV
RELATED STORIES
  Architecture, design and rock music collide in MVRDV's mixed-use masterplan for Ragnarock


The transformation of a former industrial site in Danish city Roskilde into a new home for rock and roll will be complete by April this year, CLAD has learned.
  Work begins on Seoul's Skygarden


A busy overpass next to Seoul's central train station has been closed as construction work begins on a new city skygarden designed by Dutch architects MVRDV.
  Dutch designers convert a shopping mall into a lagoon to recapture city's lost connection with the sea


The Taiwanese city of Tainan will recapture its maritime past with the creation of a man-made lagoon on the site of a disused shopping mall.
  Dutch architects reveal public art depot which takes visitors 'behind closed doors'


Work will soon begin on the creation of a public art depot in Rotterdam allowing visitors to explore behind the scenes at one of Europe’s largest art galleries.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
MVRDV unveil Beijing leisure hub with an ever-changing façade
POSTED 16 Feb 2016 . BY Kim Megson
The façade will radiate a broad spectrum of colours that change depending on where and when they’re viewed Credit: MVRDV
Work is nearing completion on the Chongwenmen M-Cube; MVRDV’s latest high-profile leisure building.

Located in Beijing, the the 44,000sq m (473,600sq ft) M-Cube is due to be completed by Q3 this year. Once open, it will be a cultural hub for the Chinese capital – with leisure, retail, dining and nightclub facilities housed beneath a rooftop garden overlooking many of the city’s landmarks.

The building's most striking feature will be its façade, made of hand-glazed pearlescent ceramic tiles, which radiates a broad spectrum of colours that change depending on where and when they’re viewed.

“The façade keeps the building in a constant state of visual animation,” said the Dutch architects in a statement. “What the tiles give the building is a sense of craft and human character, a welcome contrast to the standardised identical aluminium panels which clad the vast majority of the surrounding buildings.”

MVRDV co-founder Jacob van Rijs, said: “The design balances between the desire of the client to create a striking building and the restrictive architectural conditions in that part of Beijing, demanding greys and beiges.

“Depending on the viewpoint, both parties can be satisfied as the façade varies from subtle grey to all colours of the rainbow.”

The singular volume which forms the M-Cube is located on a relatively small plot of land above a metro station. MVRDV designed the building to reach the city’s maximum height limit to enhance its commercial value and “establish visual and symbolic connections with various key parts of Beijing”, including The Forbidden City.

MVRDV won the competition to design the M-Cube in February 2012 and have been working with Guangzhou real estate corporation KWG Property, co-architect Xinjiyuan, contractor Gartner Permasteelisa Group, tile manufacturers NBK and HDTC and Meinhardt Façade Technology.
MVRDV designed the building to reach the city’s maximum height limit, enhancing its commercial value and 'establishing visual and symbolic connections with various key parts of Beijing' Credit: MVRDV
The final cladding is being put in place, and construction will be completed by Q3 2016 Credit: MVRDV
RELATED STORIES
Architecture, design and rock music collide in MVRDV's mixed-use masterplan for Ragnarock


The transformation of a former industrial site in Danish city Roskilde into a new home for rock and roll will be complete by April this year, CLAD has learned.
Work begins on Seoul's Skygarden


A busy overpass next to Seoul's central train station has been closed as construction work begins on a new city skygarden designed by Dutch architects MVRDV.
Dutch designers convert a shopping mall into a lagoon to recapture city's lost connection with the sea


The Taiwanese city of Tainan will recapture its maritime past with the creation of a man-made lagoon on the site of a disused shopping mall.
Dutch architects reveal public art depot which takes visitors 'behind closed doors'


Work will soon begin on the creation of a public art depot in Rotterdam allowing visitors to explore behind the scenes at one of Europe’s largest art galleries.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS