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NEWS
MVRDV unveil Beijing leisure hub with an ever-changing façade
POSTED 16 Feb 2016 . BY Kim Megson
The façade will radiate a broad spectrum of colours that change depending on where and when they’re viewed Credit: MVRDV
Work is nearing completion on the Chongwenmen M-Cube; MVRDV’s latest high-profile leisure building.

Located in Beijing, the the 44,000sq m (473,600sq ft) M-Cube is due to be completed by Q3 this year. Once open, it will be a cultural hub for the Chinese capital – with leisure, retail, dining and nightclub facilities housed beneath a rooftop garden overlooking many of the city’s landmarks.

The building's most striking feature will be its façade, made of hand-glazed pearlescent ceramic tiles, which radiates a broad spectrum of colours that change depending on where and when they’re viewed.

“The façade keeps the building in a constant state of visual animation,” said the Dutch architects in a statement. “What the tiles give the building is a sense of craft and human character, a welcome contrast to the standardised identical aluminium panels which clad the vast majority of the surrounding buildings.”

MVRDV co-founder Jacob van Rijs, said: “The design balances between the desire of the client to create a striking building and the restrictive architectural conditions in that part of Beijing, demanding greys and beiges.

“Depending on the viewpoint, both parties can be satisfied as the façade varies from subtle grey to all colours of the rainbow.”

The singular volume which forms the M-Cube is located on a relatively small plot of land above a metro station. MVRDV designed the building to reach the city’s maximum height limit to enhance its commercial value and “establish visual and symbolic connections with various key parts of Beijing”, including The Forbidden City.

MVRDV won the competition to design the M-Cube in February 2012 and have been working with Guangzhou real estate corporation KWG Property, co-architect Xinjiyuan, contractor Gartner Permasteelisa Group, tile manufacturers NBK and HDTC and Meinhardt Façade Technology.
MVRDV designed the building to reach the city’s maximum height limit, enhancing its commercial value and 'establishing visual and symbolic connections with various key parts of Beijing' Credit: MVRDV
The final cladding is being put in place, and construction will be completed by Q3 2016 Credit: MVRDV
RELATED STORIES
  Architecture, design and rock music collide in MVRDV's mixed-use masterplan for Ragnarock


The transformation of a former industrial site in Danish city Roskilde into a new home for rock and roll will be complete by April this year, CLAD has learned.
  Work begins on Seoul's Skygarden


A busy overpass next to Seoul's central train station has been closed as construction work begins on a new city skygarden designed by Dutch architects MVRDV.
  Dutch designers convert a shopping mall into a lagoon to recapture city's lost connection with the sea


The Taiwanese city of Tainan will recapture its maritime past with the creation of a man-made lagoon on the site of a disused shopping mall.
  Dutch architects reveal public art depot which takes visitors 'behind closed doors'


Work will soon begin on the creation of a public art depot in Rotterdam allowing visitors to explore behind the scenes at one of Europe’s largest art galleries.
MORE NEWS
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
+ More news   
LATEST JOBS
Director of Operations
Active Luton
Salary: £61,000 - £64,000 + exceptional pension + excellent benefits
Job location: Luton , United Kingdom
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Mount Batten Group
Salary: c£65,000pa + pension + benefits
Job location: mount batten centre, plymouth , United Kingdom
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COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
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FEATURED SUPPLIER

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design. [more...]
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08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
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NEWS
MVRDV unveil Beijing leisure hub with an ever-changing façade
POSTED 16 Feb 2016 . BY Kim Megson
The façade will radiate a broad spectrum of colours that change depending on where and when they’re viewed Credit: MVRDV
Work is nearing completion on the Chongwenmen M-Cube; MVRDV’s latest high-profile leisure building.

Located in Beijing, the the 44,000sq m (473,600sq ft) M-Cube is due to be completed by Q3 this year. Once open, it will be a cultural hub for the Chinese capital – with leisure, retail, dining and nightclub facilities housed beneath a rooftop garden overlooking many of the city’s landmarks.

The building's most striking feature will be its façade, made of hand-glazed pearlescent ceramic tiles, which radiates a broad spectrum of colours that change depending on where and when they’re viewed.

“The façade keeps the building in a constant state of visual animation,” said the Dutch architects in a statement. “What the tiles give the building is a sense of craft and human character, a welcome contrast to the standardised identical aluminium panels which clad the vast majority of the surrounding buildings.”

MVRDV co-founder Jacob van Rijs, said: “The design balances between the desire of the client to create a striking building and the restrictive architectural conditions in that part of Beijing, demanding greys and beiges.

“Depending on the viewpoint, both parties can be satisfied as the façade varies from subtle grey to all colours of the rainbow.”

The singular volume which forms the M-Cube is located on a relatively small plot of land above a metro station. MVRDV designed the building to reach the city’s maximum height limit to enhance its commercial value and “establish visual and symbolic connections with various key parts of Beijing”, including The Forbidden City.

MVRDV won the competition to design the M-Cube in February 2012 and have been working with Guangzhou real estate corporation KWG Property, co-architect Xinjiyuan, contractor Gartner Permasteelisa Group, tile manufacturers NBK and HDTC and Meinhardt Façade Technology.
MVRDV designed the building to reach the city’s maximum height limit, enhancing its commercial value and 'establishing visual and symbolic connections with various key parts of Beijing' Credit: MVRDV
The final cladding is being put in place, and construction will be completed by Q3 2016 Credit: MVRDV
RELATED STORIES
Architecture, design and rock music collide in MVRDV's mixed-use masterplan for Ragnarock


The transformation of a former industrial site in Danish city Roskilde into a new home for rock and roll will be complete by April this year, CLAD has learned.
Work begins on Seoul's Skygarden


A busy overpass next to Seoul's central train station has been closed as construction work begins on a new city skygarden designed by Dutch architects MVRDV.
Dutch designers convert a shopping mall into a lagoon to recapture city's lost connection with the sea


The Taiwanese city of Tainan will recapture its maritime past with the creation of a man-made lagoon on the site of a disused shopping mall.
Dutch architects reveal public art depot which takes visitors 'behind closed doors'


Work will soon begin on the creation of a public art depot in Rotterdam allowing visitors to explore behind the scenes at one of Europe’s largest art galleries.
MORE NEWS
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
+ More news   
 
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS