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Philanthropy continues to make up for funding shortfall in America's museums: survey
POSTED 11 Jan 2016 . BY Tom Anstey
Expenses per visitor, which stood at US$55.25, were significantly more than spend per visitor, which averaged US$8.02 Credit: Shutterstock.com
Philanthropy continues to play a major part in America’s museums, with endowments accounting for more than a fifth of total income, according to the second edition of new annual survey released by the Association of Art Museum Directors (AAMD).

The 2014 debut edition of Art Museums by the Numbers suggested that venues are having to seek ever more diverse funding streams to stay in the green, with shortfalls made up mainly through endowment payments.

This year’s edition tells a similar story, with endowment making up 21 per cent of art museum income, also backed by a diverse range of revenue streams including individual and family contributions (10 per cent), foundation and trusts (8 per cent) and federal government (6 per cent). The survey also points to the importance of museum stores, which were a higher earner than admissions (6 per cent) with 8 per cent of total income coming from in-house retail.

More than 61 million people visited US museums in 2015, with 33 per cent of those offered free entry. 60 per cent of museums charge an entry fee, while 6 per cent asked for a suggested donation.

The importance of philanthropy to art institutions was highlighted by art museum expenses per visitor, which stands at US$55.25 (€50.73, £37.92) – significantly more than spend per visitor, which averaged US$8.02 (€7.36, £5.50).

AAMD – which represents 236 art museums in North America – says it has identified the need to improve data collection, create better benchmarking tools and better inform outside audiences of the impact of art museums. As AAMD continues to release Art Museums By the Numbers on an annual basis, longitudinal data will build over time, according to the body.

To read the full report, click here.
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NEWS
Philanthropy continues to make up for funding shortfall in America's museums: survey
POSTED 11 Jan 2016 . BY Tom Anstey
Expenses per visitor, which stood at US$55.25, were significantly more than spend per visitor, which averaged US$8.02 Credit: Shutterstock.com
Philanthropy continues to play a major part in America’s museums, with endowments accounting for more than a fifth of total income, according to the second edition of new annual survey released by the Association of Art Museum Directors (AAMD).

The 2014 debut edition of Art Museums by the Numbers suggested that venues are having to seek ever more diverse funding streams to stay in the green, with shortfalls made up mainly through endowment payments.

This year’s edition tells a similar story, with endowment making up 21 per cent of art museum income, also backed by a diverse range of revenue streams including individual and family contributions (10 per cent), foundation and trusts (8 per cent) and federal government (6 per cent). The survey also points to the importance of museum stores, which were a higher earner than admissions (6 per cent) with 8 per cent of total income coming from in-house retail.

More than 61 million people visited US museums in 2015, with 33 per cent of those offered free entry. 60 per cent of museums charge an entry fee, while 6 per cent asked for a suggested donation.

The importance of philanthropy to art institutions was highlighted by art museum expenses per visitor, which stands at US$55.25 (€50.73, £37.92) – significantly more than spend per visitor, which averaged US$8.02 (€7.36, £5.50).

AAMD – which represents 236 art museums in North America – says it has identified the need to improve data collection, create better benchmarking tools and better inform outside audiences of the impact of art museums. As AAMD continues to release Art Museums By the Numbers on an annual basis, longitudinal data will build over time, according to the body.

To read the full report, click here.
RELATED STORIES
Philanthropy makes up for funding shortfall in America's museums: survey


More than 61 million people visited museums across the US, Canada and Mexico in 2014, but the attractions are having to seek ever more diverse funding streams to stay in the green, according to a new survey released by the Association of Art Museum Directors (AAMD).
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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