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NEWS
Los Angeles gets opera-bombed by experimental performance company
POSTED 02 Dec 2015 . BY Alice Davis
Hopscotch, an opera, is performed from cars driving the streets of LA, California Credit: Dana Ross
What happens when opera takes to the streets? When paying guests are driven around with performers, who sing and play instruments out of car windows? When huge video screens beam the action in real-time to a non-paying crowd?

Los Angeles found out what that’s like in recent months, when an experimental opera group called the Industry staged Hopscotch. But, there was no stage to speak of, as the performance weaved through the streets of the Californian city in 24 vehicles, each performing a different thread of the narrative.

The cars’ stories were streamed simultaneously to video screens at the Central Hub – a pop-up space at the Southern California Institute for Architecture in downtown LA. Members of the public gathered at the Hub – which was supported by Sennheiser and Bexel Audio Specialists – used wireless headphones to tune in.

Taking over the public space and interacting with the audience in an unusual and perhaps even confusing way is a tactic that has had some standout results. From the standard flash mob, to Punch Drunk theatre and Secret Cinema, to alternate-reality gaming – such as Jeff Hull’s Jejune Institute project in San Francisco – the audience is evermore willing to be taken by surprise and fully immersed in the story.

This is the second episode of guerrilla-style opera from the Industry opera group. Invisible Cities was staged at Union Station, the opera singers delivering their performance from in and among the busy crowds of passengers. Again, audience members used wireless headphones to discover the singers and dancers.

“After embedding opera into the everyday life of LA’s Union Station in Invisible Cities, we turned the entire city of Los Angeles into the stage for Hopscotch,” said Yuval Sharon, artistic director of the Industry.

The run of shows, which ended in late November, sold out all 3,000 charged tickets, a spokesperson from the Industry said, adding: “From anecdotal information and survey responses, the show had an overwhelming positive reaction.”
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   

COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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09-11 Jun 2026

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NEWS
Los Angeles gets opera-bombed by experimental performance company
POSTED 02 Dec 2015 . BY Alice Davis
Hopscotch, an opera, is performed from cars driving the streets of LA, California Credit: Dana Ross
What happens when opera takes to the streets? When paying guests are driven around with performers, who sing and play instruments out of car windows? When huge video screens beam the action in real-time to a non-paying crowd?

Los Angeles found out what that’s like in recent months, when an experimental opera group called the Industry staged Hopscotch. But, there was no stage to speak of, as the performance weaved through the streets of the Californian city in 24 vehicles, each performing a different thread of the narrative.

The cars’ stories were streamed simultaneously to video screens at the Central Hub – a pop-up space at the Southern California Institute for Architecture in downtown LA. Members of the public gathered at the Hub – which was supported by Sennheiser and Bexel Audio Specialists – used wireless headphones to tune in.

Taking over the public space and interacting with the audience in an unusual and perhaps even confusing way is a tactic that has had some standout results. From the standard flash mob, to Punch Drunk theatre and Secret Cinema, to alternate-reality gaming – such as Jeff Hull’s Jejune Institute project in San Francisco – the audience is evermore willing to be taken by surprise and fully immersed in the story.

This is the second episode of guerrilla-style opera from the Industry opera group. Invisible Cities was staged at Union Station, the opera singers delivering their performance from in and among the busy crowds of passengers. Again, audience members used wireless headphones to discover the singers and dancers.

“After embedding opera into the everyday life of LA’s Union Station in Invisible Cities, we turned the entire city of Los Angeles into the stage for Hopscotch,” said Yuval Sharon, artistic director of the Industry.

The run of shows, which ended in late November, sold out all 3,000 charged tickets, a spokesperson from the Industry said, adding: “From anecdotal information and survey responses, the show had an overwhelming positive reaction.”
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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