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NEWS
Mobile micro brewery fits neatly into shipping containers
POSTED 23 Nov 2015 . BY Liz Terry
The 40FT Brewery is building its range of beers Credit: 40FT Brewery
Big changes are coming to Dalston, an up and coming part of East London, in the next few decades.

Crossrail, the city’s new rail network will be laid in, transforming the transport network and there are major plans for a redevelopment on the site of the local Kingsland Shopping Centre.

In the face of so much uncertainty, the local council has struck a short-term lease for the siting of a new micro brewery on a former public car park.

To stay relocatable, the entrepreneurs behind The 40FT Brewery have set up the operation in a pair of shipping container which combine to be – you guessed it – 40ft long.

Craft beer, currently pale ale and larger, is served directly to the public each weekend straight from the tank, with a brewery tour and food also available.

"The location has a short rolling lease due to a redevelopment plan for the area," co-founder Andreas Pettersson told Fast Company. "By using shipping containers, we thought we could use this derelict place to brew and serve great beer and then if, or when, we need to move on, we can pick up our brewery and relocate it to a new plot of land, because we own the brewing equipment and the containers."

The company’s Steve Ryan said: “The 40FT – our everyday workspace – is converted into a tap room at weekends. Empty kegs become seats and tables and we serve our beer directly from our maturation tanks.

“It’s a place where customers can taste our beers at the source, see where and how it’s made, meet the brewers and try out new test brews.”

Since opening, the team has added two more 20-foot containers, and is planning to bring in another two 20ft containers early in 2016.

Pettersson concluded. "So far it’s worked out well, although ‘never a dull moment’ has become our motto.”

Of the design, he said: “We couldn’t find inspiration from other shipping container breweries out there, so it was a risk to see if it would actually work in practice. It’s been a steep learning curve from day one."
A derelict car park is the temporary location for the brewery, which is building a great reputation with local retailers, as well as opening at weekends as a tap room Credit: 40FT Brewery
Local retailers stock and promote the product line Credit: 40FT Brewery
The new 40FT Brewery porter was launched in November 2015 Credit: 40FT Brewery
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NEWS
Mobile micro brewery fits neatly into shipping containers
POSTED 23 Nov 2015 . BY Liz Terry
The 40FT Brewery is building its range of beers Credit: 40FT Brewery
Big changes are coming to Dalston, an up and coming part of East London, in the next few decades.

Crossrail, the city’s new rail network will be laid in, transforming the transport network and there are major plans for a redevelopment on the site of the local Kingsland Shopping Centre.

In the face of so much uncertainty, the local council has struck a short-term lease for the siting of a new micro brewery on a former public car park.

To stay relocatable, the entrepreneurs behind The 40FT Brewery have set up the operation in a pair of shipping container which combine to be – you guessed it – 40ft long.

Craft beer, currently pale ale and larger, is served directly to the public each weekend straight from the tank, with a brewery tour and food also available.

"The location has a short rolling lease due to a redevelopment plan for the area," co-founder Andreas Pettersson told Fast Company. "By using shipping containers, we thought we could use this derelict place to brew and serve great beer and then if, or when, we need to move on, we can pick up our brewery and relocate it to a new plot of land, because we own the brewing equipment and the containers."

The company’s Steve Ryan said: “The 40FT – our everyday workspace – is converted into a tap room at weekends. Empty kegs become seats and tables and we serve our beer directly from our maturation tanks.

“It’s a place where customers can taste our beers at the source, see where and how it’s made, meet the brewers and try out new test brews.”

Since opening, the team has added two more 20-foot containers, and is planning to bring in another two 20ft containers early in 2016.

Pettersson concluded. "So far it’s worked out well, although ‘never a dull moment’ has become our motto.”

Of the design, he said: “We couldn’t find inspiration from other shipping container breweries out there, so it was a risk to see if it would actually work in practice. It’s been a steep learning curve from day one."
A derelict car park is the temporary location for the brewery, which is building a great reputation with local retailers, as well as opening at weekends as a tap room Credit: 40FT Brewery
Local retailers stock and promote the product line Credit: 40FT Brewery
The new 40FT Brewery porter was launched in November 2015 Credit: 40FT Brewery
MORE NEWS
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
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COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
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