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NEWS
Alton Towers to cut up to 190 jobs following Smiler accident
POSTED 11 Nov 2015 . BY Tom Anstey
The Smiler accident has seen visitors stay away from Merlin's UK theme parks during the summer months Credit: Merlin Entertainments
Alton Towers is to cut around ten per cent of its work force following a drop in revenue in the wake of its serious Smiler rollercoaster crash earlier this year.

The Merlin Entertainments theme park, which employs 2,000 people, has said it will cut up to 190 jobs following the drop in attendance during the summer months of 2015.

The attraction took a serious hit financially following the accident in which five people were badly injured – two later lost limbs.

The park was closed for five days following the accident.

In a statement, Merlin said: "At the end of a very difficult year, Alton Towers Resort has confirmed a proposed restructure of the business to be completed in time for the opening of the new season in March 2016. Regretfully it may result in the loss of up to 190 salaried jobs across the resort.

"We anticipate some of these will be accounted for by a programme of non-replacement of existing vacancies, early retirement, redeployment elsewhere in the group, and voluntary redundancy.

"As soon as employee representatives have been appointed, a consultation period will begin."

In September, Merlin revealed a drop in visitors and profits, with like-for-like revenues declining by 11.4 per cent. The accident also hit trading at Merlin’s other UK theme parks, Thorpe Park and Chessington World of Adventures.

Speaking in September, Merlin CEO Nick Varney said he did not expect visitor numbers to recover until 2017 at the earliest.
RELATED STORIES
  Merlin records weak summer at UK theme parks after Smiler accident


After suggesting that the rollercoaster crash that seriously injured four people in June could affect profits by up to £50m (US$77.6m, €70m), Alton Towers operator Merlin Entertainment has confirmed a notable slump after weak trade through the UK’s summer months.
  Alton Towers’ founder plans to turn Cornwall theme park into premier European resort


Alton Towers founder John Broome has acquired Cornwall's Crealy Great Adventure Park, along with 200 acres of adjacent farmland, with the intention of transforming it into a premier European destination, branded as Camel Creek Resort.
  Alton Towers continues short-break push with plans for new multi-million hotel addition


After costing parent company Merlin Entertainments around £50m (US$77.6m, €70m) in profits following the Smiler accident, Alton Towers has revealed multi-million pound plans for a fourth hotel as the park aims to become the UK’s leading short break destination.
  17-year-old loses leg after Alton Towers accident


A 17-year-old-girl – one of five hospitalised after the Smiler crash at Alton Towers – has had to have her leg amputated following the tragic accident on 2 June.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   

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QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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Jobs    News   Products   Magazine   Subscribe
NEWS
Alton Towers to cut up to 190 jobs following Smiler accident
POSTED 11 Nov 2015 . BY Tom Anstey
The Smiler accident has seen visitors stay away from Merlin's UK theme parks during the summer months Credit: Merlin Entertainments
Alton Towers is to cut around ten per cent of its work force following a drop in revenue in the wake of its serious Smiler rollercoaster crash earlier this year.

The Merlin Entertainments theme park, which employs 2,000 people, has said it will cut up to 190 jobs following the drop in attendance during the summer months of 2015.

The attraction took a serious hit financially following the accident in which five people were badly injured – two later lost limbs.

The park was closed for five days following the accident.

In a statement, Merlin said: "At the end of a very difficult year, Alton Towers Resort has confirmed a proposed restructure of the business to be completed in time for the opening of the new season in March 2016. Regretfully it may result in the loss of up to 190 salaried jobs across the resort.

"We anticipate some of these will be accounted for by a programme of non-replacement of existing vacancies, early retirement, redeployment elsewhere in the group, and voluntary redundancy.

"As soon as employee representatives have been appointed, a consultation period will begin."

In September, Merlin revealed a drop in visitors and profits, with like-for-like revenues declining by 11.4 per cent. The accident also hit trading at Merlin’s other UK theme parks, Thorpe Park and Chessington World of Adventures.

Speaking in September, Merlin CEO Nick Varney said he did not expect visitor numbers to recover until 2017 at the earliest.
RELATED STORIES
Merlin records weak summer at UK theme parks after Smiler accident


After suggesting that the rollercoaster crash that seriously injured four people in June could affect profits by up to £50m (US$77.6m, €70m), Alton Towers operator Merlin Entertainment has confirmed a notable slump after weak trade through the UK’s summer months.
Alton Towers’ founder plans to turn Cornwall theme park into premier European resort


Alton Towers founder John Broome has acquired Cornwall's Crealy Great Adventure Park, along with 200 acres of adjacent farmland, with the intention of transforming it into a premier European destination, branded as Camel Creek Resort.
Alton Towers continues short-break push with plans for new multi-million hotel addition


After costing parent company Merlin Entertainments around £50m (US$77.6m, €70m) in profits following the Smiler accident, Alton Towers has revealed multi-million pound plans for a fourth hotel as the park aims to become the UK’s leading short break destination.
17-year-old loses leg after Alton Towers accident


A 17-year-old-girl – one of five hospitalised after the Smiler crash at Alton Towers – has had to have her leg amputated following the tragic accident on 2 June.
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS