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NEWS
Merlin records weak summer at UK theme parks after Smiler accident
POSTED 17 Sep 2015 . BY Tom Anstey
A report as a result of an inquiry into the Smiler incident is expected on 24 September
After suggesting that the rollercoaster crash that seriously injured four people in June could affect profits by up to £50m (US$77.6m, €70m), Alton Towers operator Merlin Entertainment has confirmed a notable slump after weak trade through the UK’s summer months.

“The trends we reported at the half year have continued throughout the summer,” said Merlin chief executive Nick Varney, reiterating the comments made in July. “Although difficult to assess at this stage, we continue to believe that there may be an ongoing adverse impact on the resort theme parks operating group profitability in 2016.”

Thanks to strong trade for Merlin’s Legoland theme parks in North America and Germany, group like-for-like sales for the 36 weeks ended 5 September were up 0.3 per cent. However, this still reflects a slow in growth which was up 2.8 per cent at the halfway point of 2015. A weak Euro also contributed to lost revenue at Merlin’s London attractions, which have high visitor numbers from the continent.

Despite its woes in the UK theme park sector, Merlin is predicting profit before tax to be “broadly in line” with 2014’s results, which came in at £249m (US$372.5m, €329.2m) for the year.

Merlin has made several investments into its UK theme parks this year, which helped to offset a drop in visitor number, including the launch of the Enchanted Village accommodation at Alton Towers, the Aztec hotel at Chessington World of Adventures and a new Lego “Friends” themed area at Legoland Windsor.

A report as a result of an inquiry into the Smiler incident is expected on 24 September.

RELATED STORIES
  Alton Towers continues short-break push with plans for new multi-million hotel addition


After costing parent company Merlin Entertainments around £50m (US$77.6m, €70m) in profits following the Smiler accident, Alton Towers has revealed multi-million pound plans for a fourth hotel as the park aims to become the UK’s leading short break destination.
  Smiler incident could cost Merlin £50m, says operator


Merlin Entertainments has said the rollercoaster crash that seriously injured four people in June could affect profits by up to £50m (US$77.6m, €70m), with the tragic incident having an adverse effect on trading at the start of an important period for the operator.
  Multi-million pound Shrek's Adventure comes to Merlin's London cluster


Merlin Entertainments has launched the latest attraction at its London cluster on the River Thames, a ‘game-changing’ fully immersive Shrek attraction, which the project’s creative director has said will take linear experiences to new heights.
  Four Merlin rollercoasters temporarily shut down after Alton Towers accident


Following the incident at Alton Towers, which saw a carriage full of people crash into an empty one on the Smiler, four rollercoasters operated by Merlin Entertainments at parks across the UK have been closed until further notice.
MORE NEWS
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A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
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NEWS
Merlin records weak summer at UK theme parks after Smiler accident
POSTED 17 Sep 2015 . BY Tom Anstey
A report as a result of an inquiry into the Smiler incident is expected on 24 September
After suggesting that the rollercoaster crash that seriously injured four people in June could affect profits by up to £50m (US$77.6m, €70m), Alton Towers operator Merlin Entertainment has confirmed a notable slump after weak trade through the UK’s summer months.

“The trends we reported at the half year have continued throughout the summer,” said Merlin chief executive Nick Varney, reiterating the comments made in July. “Although difficult to assess at this stage, we continue to believe that there may be an ongoing adverse impact on the resort theme parks operating group profitability in 2016.”

Thanks to strong trade for Merlin’s Legoland theme parks in North America and Germany, group like-for-like sales for the 36 weeks ended 5 September were up 0.3 per cent. However, this still reflects a slow in growth which was up 2.8 per cent at the halfway point of 2015. A weak Euro also contributed to lost revenue at Merlin’s London attractions, which have high visitor numbers from the continent.

Despite its woes in the UK theme park sector, Merlin is predicting profit before tax to be “broadly in line” with 2014’s results, which came in at £249m (US$372.5m, €329.2m) for the year.

Merlin has made several investments into its UK theme parks this year, which helped to offset a drop in visitor number, including the launch of the Enchanted Village accommodation at Alton Towers, the Aztec hotel at Chessington World of Adventures and a new Lego “Friends” themed area at Legoland Windsor.

A report as a result of an inquiry into the Smiler incident is expected on 24 September.

RELATED STORIES
Alton Towers continues short-break push with plans for new multi-million hotel addition


After costing parent company Merlin Entertainments around £50m (US$77.6m, €70m) in profits following the Smiler accident, Alton Towers has revealed multi-million pound plans for a fourth hotel as the park aims to become the UK’s leading short break destination.
Smiler incident could cost Merlin £50m, says operator


Merlin Entertainments has said the rollercoaster crash that seriously injured four people in June could affect profits by up to £50m (US$77.6m, €70m), with the tragic incident having an adverse effect on trading at the start of an important period for the operator.
Multi-million pound Shrek's Adventure comes to Merlin's London cluster


Merlin Entertainments has launched the latest attraction at its London cluster on the River Thames, a ‘game-changing’ fully immersive Shrek attraction, which the project’s creative director has said will take linear experiences to new heights.
Four Merlin rollercoasters temporarily shut down after Alton Towers accident


Following the incident at Alton Towers, which saw a carriage full of people crash into an empty one on the Smiler, four rollercoasters operated by Merlin Entertainments at parks across the UK have been closed until further notice.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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