Taking place at ExCeL London on 10–11 May, Elevate will explore the ways in which physical activity, health and performance connect. We look at what’s in store at the show
Speakers will include (l-r) Dr Benjamin Ellis of Arthritis Research UK, Dr Joe Piggin of Loughborough University, and Sarah Broad of Greater Manchester Leisure and Cultural Trusts. Max Quittenton, Elevate director
The UK’s largest cross-sector event focused on tackling inactivity, Elevate brings together experts from a wide range of backgrounds to focus on this increasingly important and complex societal challenge.
This year’s attendees will have the opportunity to hear from over 200 speakers from the physical activity sector, academia, healthcare, government, commercial industry, local authorities and human performance. Speakers will share perspectives, ideas and the latest innovations to get people more active.
In addition to the free presentations and workshops running throughout the two days, attendees can also visit the expanded exhibition space which will include nine feature areas, three attractions, a dedicated stage and over 150 stands – all with a focus on physical activity, health and performance.
Explaining the need for a conference like Elevate, Dr Justin Varney of Public Health England – a speaker at this year’s event – says: “If it were as simple as a single barrier, or even just a couple of barriers, we might have tackled physical inactivity years ago. However, much like obesity, inactivity is a complex problem requiring action across the whole system to change the environments in which we live, as well as the cultural norms relating to physical activity.”
The business of activity Alongside the existing three seminars streams – Future Performance, Inclusivity: Creating an Active Nation, and Physical Activity for Health and Wellbeing – this year’s event sees the launch of a new seminar stream: The Business of Physical Activity. The wide range of seminars in this stream will consider how marketing, finance, policy, digital and facilities management are transforming the physical activity business to meet the needs of consumer.
Opening this stream will be a discussion entitled ‘The changing shape of the industry’, which will consider how the fitness sector is evolving and segmenting. With contributions from companies such as Tough Mudder, David Lloyd Leisure, Heartcore, activbod and Fitbug, it will look at the new competition, what this means for traditional operators, and how the sector can evolve and adapt.
Meanwhile Nick Perchard, head of communities at the Premier League, will join a session looking at the relationships between big brands and physical activity promotion. Perchard says: “As an industry, sport has so much to offer, but can do more to engage with health professionals in particular. To do that, we need to learn to communicate using their language.
“At the Premier League, we really focus on making sure activity is enjoyable first and foremost. There’s a tendency to forget that if it’s not fun, young people in particular will choose to do other things.”
Activity for health Physical activity for improved health is another key element of the event and Dr Benjamin Ellis, senior clinical policy advisor at Arthritis Research UK, says that anyone interested in learning about the benefits of physical activity for the millions of people suffering with arthritis should really attend his session.
“I’ll be discussing how we can collectively support people with arthritis to become physically active, so they can enjoy the benefits of reduced pain and disability. Working with the Department of Health, Public Health England and NHS England, Arthritis Research UK has developed a tiered framework for what should be provided to deliver this support.
“We’d like to discuss how physical activity and fitness communities can support making this widely available,” he explains.
Asked how we can best promote physical activity in the UK, Dr Joe Piggin – programme director at Loughborough University and another of the Elevate event’s speakers – says: “For me, an important aspect to develop is opportunities for older adults.
“Sport and physical activities often focus on young people. Of course, young people are important, but this emphasis on youth can leave older adults marginalised from marketing, facilities, services and funding.”
Meanwhile, with her personal experience of working across Greater Manchester Leisure and Cultural Trust with its workforce of over 4,000 people, Sarah Broad will join a panel exploring how to create more productive, sustainable and responsive workforces.
Broad says: “Nurturing our workforce is the most important asset we have in tackling inactivity.”
Explore the floor With more exhibition space available at this year’s new venue, Elevate 2017 will feature several new attractions. • The Stage will host a programme of demonstrations that focus on group exercise, active ageing, inclusivity and functional training. • The Tech Lab will include presentations on a wide range of fitness, sports and health promotion technology. • The Evidence Base will return for 2017 to consider the latest research to support the health benefits of physical activity.
Max Quittenton, director of Elevate, says: “As physical activity continues its bold ascent up all manner of social, political and commercial agendas, we’re delighted to announce that Elevate will grow by 65 per cent in 2017.
“Remaining completely free to attend and now moving to ExCeL; Elevate 2017 will host more brilliant exhibitors and expert speakers, who’ll be presenting a huge variety of carefully selected content, alongside the very latest innovations designed to get people moving more.’’
With backing from many key organisations in the physical activity sector, this year’s lead supporters for Elevate include Public Health England, ukactive, London Sport, The Institute of Sport, Exercise & Health (ISEH) and The Chartered Institute for the Management of Sport and Physical Activity (CIMSPA).
WANT TO ATTEND ELEVATE 2017?
Date: 10–11 May 2017 Venue: ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL, UK Website: www.elevatearena.com Registration: This event is free to attend Twitter: @elevatearena Facebook: Elevate LinkedIn: Elevate 2017
The exhibition space has been expanded for this year’s event at ExCel
PHE’s Justin Varney (left) believes Elevate’s cross-sector approach is the best way to tackle inactivity
COMPANY PROFILES
TechnoAlpin Indoor
TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
instantprint
We’re a Yorkshire-based online printer, founded
in 2009 by Adam Carnell and James Kinsella. [more...]
Painting With Light
By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
IDEATTACK
IDEATTACK is a full-service planning and
design company with headquarters in
Los Angeles. [more...]
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
Taking place at ExCeL London on 10–11 May, Elevate will explore the ways in which physical activity, health and performance connect. We look at what’s in store at the show
Speakers will include (l-r) Dr Benjamin Ellis of Arthritis Research UK, Dr Joe Piggin of Loughborough University, and Sarah Broad of Greater Manchester Leisure and Cultural Trusts. Max Quittenton, Elevate director
The UK’s largest cross-sector event focused on tackling inactivity, Elevate brings together experts from a wide range of backgrounds to focus on this increasingly important and complex societal challenge.
This year’s attendees will have the opportunity to hear from over 200 speakers from the physical activity sector, academia, healthcare, government, commercial industry, local authorities and human performance. Speakers will share perspectives, ideas and the latest innovations to get people more active.
In addition to the free presentations and workshops running throughout the two days, attendees can also visit the expanded exhibition space which will include nine feature areas, three attractions, a dedicated stage and over 150 stands – all with a focus on physical activity, health and performance.
Explaining the need for a conference like Elevate, Dr Justin Varney of Public Health England – a speaker at this year’s event – says: “If it were as simple as a single barrier, or even just a couple of barriers, we might have tackled physical inactivity years ago. However, much like obesity, inactivity is a complex problem requiring action across the whole system to change the environments in which we live, as well as the cultural norms relating to physical activity.”
The business of activity Alongside the existing three seminars streams – Future Performance, Inclusivity: Creating an Active Nation, and Physical Activity for Health and Wellbeing – this year’s event sees the launch of a new seminar stream: The Business of Physical Activity. The wide range of seminars in this stream will consider how marketing, finance, policy, digital and facilities management are transforming the physical activity business to meet the needs of consumer.
Opening this stream will be a discussion entitled ‘The changing shape of the industry’, which will consider how the fitness sector is evolving and segmenting. With contributions from companies such as Tough Mudder, David Lloyd Leisure, Heartcore, activbod and Fitbug, it will look at the new competition, what this means for traditional operators, and how the sector can evolve and adapt.
Meanwhile Nick Perchard, head of communities at the Premier League, will join a session looking at the relationships between big brands and physical activity promotion. Perchard says: “As an industry, sport has so much to offer, but can do more to engage with health professionals in particular. To do that, we need to learn to communicate using their language.
“At the Premier League, we really focus on making sure activity is enjoyable first and foremost. There’s a tendency to forget that if it’s not fun, young people in particular will choose to do other things.”
Activity for health Physical activity for improved health is another key element of the event and Dr Benjamin Ellis, senior clinical policy advisor at Arthritis Research UK, says that anyone interested in learning about the benefits of physical activity for the millions of people suffering with arthritis should really attend his session.
“I’ll be discussing how we can collectively support people with arthritis to become physically active, so they can enjoy the benefits of reduced pain and disability. Working with the Department of Health, Public Health England and NHS England, Arthritis Research UK has developed a tiered framework for what should be provided to deliver this support.
“We’d like to discuss how physical activity and fitness communities can support making this widely available,” he explains.
Asked how we can best promote physical activity in the UK, Dr Joe Piggin – programme director at Loughborough University and another of the Elevate event’s speakers – says: “For me, an important aspect to develop is opportunities for older adults.
“Sport and physical activities often focus on young people. Of course, young people are important, but this emphasis on youth can leave older adults marginalised from marketing, facilities, services and funding.”
Meanwhile, with her personal experience of working across Greater Manchester Leisure and Cultural Trust with its workforce of over 4,000 people, Sarah Broad will join a panel exploring how to create more productive, sustainable and responsive workforces.
Broad says: “Nurturing our workforce is the most important asset we have in tackling inactivity.”
Explore the floor With more exhibition space available at this year’s new venue, Elevate 2017 will feature several new attractions. • The Stage will host a programme of demonstrations that focus on group exercise, active ageing, inclusivity and functional training. • The Tech Lab will include presentations on a wide range of fitness, sports and health promotion technology. • The Evidence Base will return for 2017 to consider the latest research to support the health benefits of physical activity.
Max Quittenton, director of Elevate, says: “As physical activity continues its bold ascent up all manner of social, political and commercial agendas, we’re delighted to announce that Elevate will grow by 65 per cent in 2017.
“Remaining completely free to attend and now moving to ExCeL; Elevate 2017 will host more brilliant exhibitors and expert speakers, who’ll be presenting a huge variety of carefully selected content, alongside the very latest innovations designed to get people moving more.’’
With backing from many key organisations in the physical activity sector, this year’s lead supporters for Elevate include Public Health England, ukactive, London Sport, The Institute of Sport, Exercise & Health (ISEH) and The Chartered Institute for the Management of Sport and Physical Activity (CIMSPA).
WANT TO ATTEND ELEVATE 2017?
Date: 10–11 May 2017 Venue: ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL, UK Website: www.elevatearena.com Registration: This event is free to attend Twitter: @elevatearena Facebook: Elevate LinkedIn: Elevate 2017
The exhibition space has been expanded for this year’s event at ExCel
PHE’s Justin Varney (left) believes Elevate’s cross-sector approach is the best way to tackle inactivity
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
+ More news
COMPANY PROFILES
TechnoAlpin Indoor TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
instantprint We’re a Yorkshire-based online printer, founded
in 2009 by Adam Carnell and James Kinsella. [more...]
Painting With Light By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
IDEATTACK IDEATTACK is a full-service planning and
design company with headquarters in
Los Angeles. [more...]
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
