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NEWS
Virgin Active aiming to raise the Barre with new LA import
POSTED 02 Sep 2015 . BY Jak Phillips
Barre classes are becoming increasingly popular in the UK Credit: Shutterstock.com / Poznyakov
Virgin Active is rolling out a new fusion ballet class as it bids to bring the spirit of boutique Los Angeles studios to its UK clubs.

The new Barre workout is based on the bootybarre class developed by LA-based Pilates, dance, and fitness expert Tracey Mallett. Barre combines classical ballet moves with Pilates, yoga and balance to offer an energetic workout designed to tone, define and sculpt the whole body.

The new offering is one of the first products to have emerged from Virgin Active’s recently-announced Discovery Lab – a creative hub made up of health and fitness experts that will drive development of products and classes.

The Discovery Lab has been put together by Virgin Active’s head of fitness, Andy Birch, and is led by the chain’s innovation and fitness team, including James Trevorrow (master of movement), Gillian Reeves (Groupex Guru) and Hugh Hanley (Super Trainer). The panel are also joined by a series of independent experts and partners, working together to share knowledge, ideas and concepts.

“With Barre fitness classes such a hot fitness topic, it was important for us to find the right class for our members and Tracey’s programme really stood out,” said Reeves.

“Her well established and well respected programme, bootybarre, honours the integrity of both Barre and Pilates to give a great workout that is a lot of fun.”
RELATED STORIES
  Virgin Active-led initiative to help primary school teachers reimagine PE lessons


Virgin Active is teaming up with the University of Bedfordshire and primary school teachers across the country to explore pioneering teaching methods and new approaches to getting children active.
  Virgin Active boosts earnings ahead of Brait takeover


Virgin Active has announced an impressive set of financial figures as it gears up for international expansion amid its impending acquisition South African investment firm Brait.
  Explorer and TV star Levison Wood to help Virgin Active bring adventure to the gym


Virgin Active has unveiled British explorer and star of Channel 4’s Walking the Nile, Levison Wood, as the first member of its new Discovery Lab, tasked with inspiring gymgoers to bring adventure into their everyday lives.
  Virgin Active's Matt Merrick and GLL's Mark Sesnan win ukactive Board seats


Virgin Active European COO Matt Merrick and GLL managing director Mark Sesnan have won seats on the new-look ukactive Board of Directors following a high-profile election.
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A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
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NEWS
Virgin Active aiming to raise the Barre with new LA import
POSTED 02 Sep 2015 . BY Jak Phillips
Barre classes are becoming increasingly popular in the UK Credit: Shutterstock.com / Poznyakov
Virgin Active is rolling out a new fusion ballet class as it bids to bring the spirit of boutique Los Angeles studios to its UK clubs.

The new Barre workout is based on the bootybarre class developed by LA-based Pilates, dance, and fitness expert Tracey Mallett. Barre combines classical ballet moves with Pilates, yoga and balance to offer an energetic workout designed to tone, define and sculpt the whole body.

The new offering is one of the first products to have emerged from Virgin Active’s recently-announced Discovery Lab – a creative hub made up of health and fitness experts that will drive development of products and classes.

The Discovery Lab has been put together by Virgin Active’s head of fitness, Andy Birch, and is led by the chain’s innovation and fitness team, including James Trevorrow (master of movement), Gillian Reeves (Groupex Guru) and Hugh Hanley (Super Trainer). The panel are also joined by a series of independent experts and partners, working together to share knowledge, ideas and concepts.

“With Barre fitness classes such a hot fitness topic, it was important for us to find the right class for our members and Tracey’s programme really stood out,” said Reeves.

“Her well established and well respected programme, bootybarre, honours the integrity of both Barre and Pilates to give a great workout that is a lot of fun.”
RELATED STORIES
Virgin Active-led initiative to help primary school teachers reimagine PE lessons


Virgin Active is teaming up with the University of Bedfordshire and primary school teachers across the country to explore pioneering teaching methods and new approaches to getting children active.
Virgin Active boosts earnings ahead of Brait takeover


Virgin Active has announced an impressive set of financial figures as it gears up for international expansion amid its impending acquisition South African investment firm Brait.
Explorer and TV star Levison Wood to help Virgin Active bring adventure to the gym


Virgin Active has unveiled British explorer and star of Channel 4’s Walking the Nile, Levison Wood, as the first member of its new Discovery Lab, tasked with inspiring gymgoers to bring adventure into their everyday lives.
Virgin Active's Matt Merrick and GLL's Mark Sesnan win ukactive Board seats


Virgin Active European COO Matt Merrick and GLL managing director Mark Sesnan have won seats on the new-look ukactive Board of Directors following a high-profile election.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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