Explorer and TV star Levison Wood to help Virgin Active bring adventure to the gym
POSTED 26 May 2015 . BY Jak Phillips
Action man Levison Wood hopes to bring fresh ideas to fitness programming
Virgin Active has unveiled British explorer and star of Channel 4’s Walking the Nile, Levison Wood, as the first member of its new Discovery Lab – tasked with inspiring gymgoers to bring adventure into their everyday lives.
Announced earlier this month, Discovery Lab has been described by Virgin as a creative hub made up of health and fitness experts that will drive development of products and classes. As part of the project, Levison’s physical and mental preparation for his expeditions will be brought to life through the creation of innovative new programming to be rolled out across Virgin Active clubs.
Levison will work closely with Virgin Active’s innovation and fitness team, harnessing his unique experience and thinking to develop fresh fitness ideas. He will also help create the chain’s first ever Altitude Studio – due to open this summer – a dedicated space for people to prepare for performance at altitude or simply to get fitter.
“Exploration is at the heart of the human psyche, especially in us Britons who have a long history of discovery – it’s in our blood,” said Levison.
“I believe that anyone can discover new ways to stay active no matter their level of fitness, their age or where they live. It’s about being brave enough to try something new and not getting stuck in a rut; finding out your own limits and testing them.”
Virgin Active promises fitness innovation through new Discovery Lab POSTED 08 May 2015. BY Jak Phillips Virgin Active has announced the launch of its long-awaited Discovery Lab – a creative
hub made up of health and fitness experts that will drive development of products and
classes.
LaSalle snaps up Virgin Active sites in £9m acquisition POSTED 09 Mar 2015. BY Jak Phillips LaSalle Investment Management, an independent subsidiary of US-based real estate giant
Jones Lang LaSalle, has given a large vote of confidence to the trajectory of the UK health
and fitness sector with a £9m investment in two Virgin Active health clubs.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
Explorer and TV star Levison Wood to help Virgin Active bring adventure to the gym
POSTED 26 May 2015 . BY Jak Phillips
Action man Levison Wood hopes to bring fresh ideas to fitness programming
Virgin Active has unveiled British explorer and star of Channel 4’s Walking the Nile, Levison Wood, as the first member of its new Discovery Lab – tasked with inspiring gymgoers to bring adventure into their everyday lives.
Announced earlier this month, Discovery Lab has been described by Virgin as a creative hub made up of health and fitness experts that will drive development of products and classes. As part of the project, Levison’s physical and mental preparation for his expeditions will be brought to life through the creation of innovative new programming to be rolled out across Virgin Active clubs.
Levison will work closely with Virgin Active’s innovation and fitness team, harnessing his unique experience and thinking to develop fresh fitness ideas. He will also help create the chain’s first ever Altitude Studio – due to open this summer – a dedicated space for people to prepare for performance at altitude or simply to get fitter.
“Exploration is at the heart of the human psyche, especially in us Britons who have a long history of discovery – it’s in our blood,” said Levison.
“I believe that anyone can discover new ways to stay active no matter their level of fitness, their age or where they live. It’s about being brave enough to try something new and not getting stuck in a rut; finding out your own limits and testing them.”
Virgin Active promises fitness innovation through new Discovery Lab POSTED 08 May 2015. BY Jak Phillips Virgin Active has announced the launch of its long-awaited Discovery Lab – a creative
hub made up of health and fitness experts that will drive development of products and
classes.
LaSalle snaps up Virgin Active sites in £9m acquisition POSTED 09 Mar 2015. BY Jak Phillips LaSalle Investment Management, an independent subsidiary of US-based real estate giant
Jones Lang LaSalle, has given a large vote of confidence to the trajectory of the UK health
and fitness sector with a £9m investment in two Virgin Active health clubs.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
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