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NEWS
Virgin Active-led initiative to help primary school teachers reimagine PE lessons
POSTED 30 Jun 2015 . BY Jak Phillips
School PE lessons have come under scrutiny as youth activity rates continue to slide Credit: Shutterstock.com
Virgin Active is teaming up with the University of Bedfordshire and primary school teachers across the country to explore pioneering teaching methods and new approaches to getting children active.

Having conducted research that found one in three children (39 per cent) across the UK are leaving primary school with a negative disposition towards being physically active, the gym operator has co-founded Active Inspiration to help teachers engage their students.

The initiative to improve PE lessons comes a week after a Youth Sport Trust report suggested that ubiquitous smartphones should be harnessed as tools to modernise PE and increase physical activity. Youth inactivity has been constantly in the spotlight this month, as damning statistics have highlighted the extent of the UK’s problem. Research released from Essex University showed fitness levels among English schoolchildren are lower than ever and still getting worse, while ukactive also made major headlines recently with its Generation Inactive report, which showed only half of seven-year-olds are meeting recommended physical activity guidelines of 60 minutes per day.

Active Inspiration’s new year-long teacher development programme will work with teachers to develop new ways of approaching PE, designed to will inspire a lifelong love of physical activity in primary age students. The aim is to create a new approach which is easy to learn and practical to apply for all teachers, and something they can use with confidence when taking PE lessons with their students.

“PE lessons help shape a child’s first experiences of physical activities and their attitude towards leading an active lifestyle,” said professor Margaret Whitehead, a leading academic on physical literacy.

“It is crucial that these first experiences are positive, rewarding and enjoyable.”

The new programme will begin with a two-day intensive summer camp at a Virgin Active club. Primary school teachers from across the country will be challenged to think differently about activity and the programme will explore pioneering teaching methods and new approaches to getting active. Alastair Humphreys, a renowned explorer and pioneer of micro-adventure, will also be on hand, working with teachers to think differently about movement.

“Primary school teachers have the unique challenge of having to be experts across all the subjects they teach and PE is an area where many lack confidence,” said Virgin Active European COO Matt Merrick.

“By working with primary school teachers directly to bring something different to PE lessons, we hope to help them inspire their students to fall in love with being active.”
RELATED STORIES
  Child fitness levels lower than ever before: study


Fitness levels among English schoolchildren are lower than ever and still getting worse, with a new study highlighting that sedentary lifestyles are to blame rather than obesity.
  Active IQ trains sights on childhood inactivity


The campaign against youth inactivity continues apace, with Active IQ aiming to help physical activity professionals provide safe and stimulating sessions for children under the age of five through the launch of a new qualification.
  Freedom Leisure sets sights on tackling youth inactivity


As part of the ongoing push across the physical activity sector to engage youngsters in exercise from an early age, leisure trust Freedom Leisure is to train its staff in providing fitness classes and gym sessions tailored to teenagers.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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NEWS
Virgin Active-led initiative to help primary school teachers reimagine PE lessons
POSTED 30 Jun 2015 . BY Jak Phillips
School PE lessons have come under scrutiny as youth activity rates continue to slide Credit: Shutterstock.com
Virgin Active is teaming up with the University of Bedfordshire and primary school teachers across the country to explore pioneering teaching methods and new approaches to getting children active.

Having conducted research that found one in three children (39 per cent) across the UK are leaving primary school with a negative disposition towards being physically active, the gym operator has co-founded Active Inspiration to help teachers engage their students.

The initiative to improve PE lessons comes a week after a Youth Sport Trust report suggested that ubiquitous smartphones should be harnessed as tools to modernise PE and increase physical activity. Youth inactivity has been constantly in the spotlight this month, as damning statistics have highlighted the extent of the UK’s problem. Research released from Essex University showed fitness levels among English schoolchildren are lower than ever and still getting worse, while ukactive also made major headlines recently with its Generation Inactive report, which showed only half of seven-year-olds are meeting recommended physical activity guidelines of 60 minutes per day.

Active Inspiration’s new year-long teacher development programme will work with teachers to develop new ways of approaching PE, designed to will inspire a lifelong love of physical activity in primary age students. The aim is to create a new approach which is easy to learn and practical to apply for all teachers, and something they can use with confidence when taking PE lessons with their students.

“PE lessons help shape a child’s first experiences of physical activities and their attitude towards leading an active lifestyle,” said professor Margaret Whitehead, a leading academic on physical literacy.

“It is crucial that these first experiences are positive, rewarding and enjoyable.”

The new programme will begin with a two-day intensive summer camp at a Virgin Active club. Primary school teachers from across the country will be challenged to think differently about activity and the programme will explore pioneering teaching methods and new approaches to getting active. Alastair Humphreys, a renowned explorer and pioneer of micro-adventure, will also be on hand, working with teachers to think differently about movement.

“Primary school teachers have the unique challenge of having to be experts across all the subjects they teach and PE is an area where many lack confidence,” said Virgin Active European COO Matt Merrick.

“By working with primary school teachers directly to bring something different to PE lessons, we hope to help them inspire their students to fall in love with being active.”
RELATED STORIES
Child fitness levels lower than ever before: study


Fitness levels among English schoolchildren are lower than ever and still getting worse, with a new study highlighting that sedentary lifestyles are to blame rather than obesity.
Active IQ trains sights on childhood inactivity


The campaign against youth inactivity continues apace, with Active IQ aiming to help physical activity professionals provide safe and stimulating sessions for children under the age of five through the launch of a new qualification.
Freedom Leisure sets sights on tackling youth inactivity


As part of the ongoing push across the physical activity sector to engage youngsters in exercise from an early age, leisure trust Freedom Leisure is to train its staff in providing fitness classes and gym sessions tailored to teenagers.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS