Visitor attraction operator and developer Paragon Entertainment has announced that its licensing division has secured the rights to distribute the highly-popular Ninja Warrior obstacle courses to the leisure market.

The deal with US-based Adventure Solutions, gives Paragon exclusive rights to distribute the concept worldwide, excluding the Americas, China, Israel and Spain.

Also including PlayClimb Xtreme climbing walls, the Adventure Solutions portfolio incorporates obstacle training into the world of visitor attractions, offering revenue streams from both a health and fitness, and an attractions perspective.

Inspired by freerunning – the art of get between two points in the most efficient way whilst maintaining as much momentum as possible – Ninja Warrior is a popular TV show in which 100 competitors attempt to complete an incredibly tough four-stage obstacle course. The leisure version of this is a much tamer affair compared with the television version, which can only be completed by elite athletes.

Each Ninja Warrior course can be designed and built to be completely bespoke to each venue's size layout and budget and can be tailored to the target audience’s age range and skill level. Obstacles can also be switched out on-site by the course's operator to encourage repeatability, flexibility and enjoyment.

“Adventure Solutions offers leisure facilities, FEC’s and visitor attractions a unique and thrilling combination of leisure space in their establishment,” said Mark Pyrah, director of Paragon.

“We expect the Ninja Warrior Course to be extremely successful following its vast popularity in the US and the brand new ITV television programme that recently launched in the UK. It offers visitors a new, fun adventure incorporating tough physical obstacles and rope courses for both indoors and outdoors.

“As part of our licensing portfolio, the Adventure Solutions courses offer leisure operators from across the world the chance to bring a globally recognised brand to their very own venue, creating a whole new experience and attraction for their customers.”