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Watts and Cluett take principal ownership of Alliance Leisure
POSTED 11 May 2015 . BY Jak Phillips
Paul Cluett and Sarah Watts
Sarah Watts and Paul Cluett have taken principal ownership of Alliance Leisure Services, with Watts in place as CEO and Cluett to be managing director.

Established in 1999 by Watts, Alliance Leisure has partnered with numerous local authorities and leisure trusts to bring projects to fruition.

“It’s been an incredible 16 years building the business and team we see today, but 2015 presents a new chapter in the company’s ownership,” said Watts, who was previously managing director of the business.

“We have worked hard to establish strong relationships with our clients and we look forward to developing new sites and pushing the boundaries for the next generation of leisure facilities.”

The team design and build innovative sport and leisure facilities, working in partnership with local councils to replace ageing and costly leisure facilities with modern, revenue generating sites. Over the past 16 years, the company has carried out more than 100 developments and invested more than £100m into the UK leisure market.

“We’ve established a strong team here at Alliance Leisure and the future certainly looks very exciting with framework agreements in place with South Gloucestershire, Denbighshire and Inverclyde Leisure,” added Cluett, who was previously commercial director.

“Our goal is to work in partnership with our clients to build high quality, revenue generating sport and leisure facilities across the country. Furthermore, it’s our role to support these leisure centres to deliver first class services to encourage their local communities to become more active, more often.”
RELATED STORIES
  FEATURE: Promotional feature: Alliance Leisure


Part nine of a nine-part series Leisure centres have a way to increase their sales, income and reach without any financial Outlay, thanks to Alliance Leisure's ‘No Risk' package
  FEATURE: Promotional feature: Alliance Leisure


Part eight of a nine-part series Whether it’s pre-sales assistance, staff training or a complete ‘no-results, no-fee’ package, Alliance has a bespoke solution to support all businesses
  FEATURE: Promotional feature: Alliance Leisure


Part seven of a nine-part Alliance Leisure brings strong supply chain benefits to clients – not just in terms of price, but range, quality and aftercare
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Bob Rogers hands BRC to long-serving leadership team
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NEWS
Watts and Cluett take principal ownership of Alliance Leisure
POSTED 11 May 2015 . BY Jak Phillips
Paul Cluett and Sarah Watts
Sarah Watts and Paul Cluett have taken principal ownership of Alliance Leisure Services, with Watts in place as CEO and Cluett to be managing director.

Established in 1999 by Watts, Alliance Leisure has partnered with numerous local authorities and leisure trusts to bring projects to fruition.

“It’s been an incredible 16 years building the business and team we see today, but 2015 presents a new chapter in the company’s ownership,” said Watts, who was previously managing director of the business.

“We have worked hard to establish strong relationships with our clients and we look forward to developing new sites and pushing the boundaries for the next generation of leisure facilities.”

The team design and build innovative sport and leisure facilities, working in partnership with local councils to replace ageing and costly leisure facilities with modern, revenue generating sites. Over the past 16 years, the company has carried out more than 100 developments and invested more than £100m into the UK leisure market.

“We’ve established a strong team here at Alliance Leisure and the future certainly looks very exciting with framework agreements in place with South Gloucestershire, Denbighshire and Inverclyde Leisure,” added Cluett, who was previously commercial director.

“Our goal is to work in partnership with our clients to build high quality, revenue generating sport and leisure facilities across the country. Furthermore, it’s our role to support these leisure centres to deliver first class services to encourage their local communities to become more active, more often.”
RELATED STORIES
FEATURE: Promotional feature: Alliance Leisure


Part nine of a nine-part series Leisure centres have a way to increase their sales, income and reach without any financial Outlay, thanks to Alliance Leisure's ‘No Risk' package
FEATURE: Promotional feature: Alliance Leisure


Part eight of a nine-part series Whether it’s pre-sales assistance, staff training or a complete ‘no-results, no-fee’ package, Alliance has a bespoke solution to support all businesses
FEATURE: Promotional feature: Alliance Leisure


Part seven of a nine-part Alliance Leisure brings strong supply chain benefits to clients – not just in terms of price, but range, quality and aftercare
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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