Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
ASA calls on schools and politicians to support school swimming
POSTED 13 Nov 2014 . BY Jak Phillips
The ASA has set up a School Swimming Charter to ensure all schools have the skills and knowledge to deliver high quality school swimming programmes Credit: ASA
The Amateur Swimming Association (ASA) has urged primary schools and politicians to get behind school swimming as new figures reveal 45 per cent of primary school children are unable to swim 25m (82ft) despite it being a national curriculum requirement.

The ASA’s recent report – the third annual School Swimming Census – found that nearly 1,300 (6.6 per cent) primary schools do not teach swimming in Key Stage 2, despite despite drowning being the third highest cause of accidental death in children in the UK.

The ASA also found that while the average number of school swimming lessons made available in a school year has increased from 16 to 18 since 2013, the amount of time spent in the water by pupils was just under 10 hours. This is less than the 25 hours of study time that the ASA recommends to ensure a child has sufficient opportunity to learn to swim.

“Swimming isn’t just a leisure activity or a way for young people to keep healthy, it’s a life saving skill that every child has the right to learn,” said ASA acting CEO Ashley Beaveridge.

“Our research shows that school swimming is often the only opportunity many children have to learn to swim, so it is vital that we look at the barriers preventing primary schools from allocating the required time.”

The ASA believes more needs to be done to ensure all children leave primary school with the ability to swim and the knowledge of how to keep themselves safe in and around water. It is also asking politicians to support calls for Ofsted to be more rigorous in their assessment and reporting process of school swimming. Currently the standard and regularity of swimming is overlooked in school assessments, resulting in schools sometimes prioritising other curriculum subjects over this important area.

“The Department for Education has shown its commitment to school swimming by keeping it within the revised national curriculum and providing funding through the Primary PE and Sports Premium,” added Beaveridge.

“We are asking those in central and local government to continue to show their support for the only sport that saves lives by supporting calls for Ofsted to be more robust in their assessments and encourage their local primary schools to sign up to the School Swimming Charter.”
RELATED STORIES
  Poor pool capacity could hinder baby swimming boom, says research


The infant private swim school sector that has surged in the UK over the past decade is yet to reach its peak, although growth could yet be checked by a lack of pool capacity, a Swimming Teachers Association (STA) survey has found.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
ASA calls on schools and politicians to support school swimming
POSTED 13 Nov 2014 . BY Jak Phillips
The ASA has set up a School Swimming Charter to ensure all schools have the skills and knowledge to deliver high quality school swimming programmes Credit: ASA
The Amateur Swimming Association (ASA) has urged primary schools and politicians to get behind school swimming as new figures reveal 45 per cent of primary school children are unable to swim 25m (82ft) despite it being a national curriculum requirement.

The ASA’s recent report – the third annual School Swimming Census – found that nearly 1,300 (6.6 per cent) primary schools do not teach swimming in Key Stage 2, despite despite drowning being the third highest cause of accidental death in children in the UK.

The ASA also found that while the average number of school swimming lessons made available in a school year has increased from 16 to 18 since 2013, the amount of time spent in the water by pupils was just under 10 hours. This is less than the 25 hours of study time that the ASA recommends to ensure a child has sufficient opportunity to learn to swim.

“Swimming isn’t just a leisure activity or a way for young people to keep healthy, it’s a life saving skill that every child has the right to learn,” said ASA acting CEO Ashley Beaveridge.

“Our research shows that school swimming is often the only opportunity many children have to learn to swim, so it is vital that we look at the barriers preventing primary schools from allocating the required time.”

The ASA believes more needs to be done to ensure all children leave primary school with the ability to swim and the knowledge of how to keep themselves safe in and around water. It is also asking politicians to support calls for Ofsted to be more rigorous in their assessment and reporting process of school swimming. Currently the standard and regularity of swimming is overlooked in school assessments, resulting in schools sometimes prioritising other curriculum subjects over this important area.

“The Department for Education has shown its commitment to school swimming by keeping it within the revised national curriculum and providing funding through the Primary PE and Sports Premium,” added Beaveridge.

“We are asking those in central and local government to continue to show their support for the only sport that saves lives by supporting calls for Ofsted to be more robust in their assessments and encourage their local primary schools to sign up to the School Swimming Charter.”
RELATED STORIES
Poor pool capacity could hinder baby swimming boom, says research


The infant private swim school sector that has surged in the UK over the past decade is yet to reach its peak, although growth could yet be checked by a lack of pool capacity, a Swimming Teachers Association (STA) survey has found.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS