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NEWS
Sport England launches This Girl Can campaign
POSTED 03 Nov 2014 . BY Tom Walker
The campaign aims to inspire women to get more active
Sport England has launched a multi-million pound marketing campaign aimed at getting more girls and women into sport.

Delivered with a range of partner organisations, This Girl Can aims to be a celebration of active women across the country and actively seeks to include girls and women of any size, ability or experience.

It follows from a survey commissioned by Sport England which revealed that 75 per cent of women would like to exercise more – but are put off by issues ranging from body confidence to motherhood.

Set to launch in January, the campaign will aim to tackle those issues and encourage women to join local sports clubs as well as health clubs and gyms.

The campaign has a dedicated websiteand will feature heavily across social media platforms such as Twitter, Instagram, Facebook and Youtube.

Each of the social media channels will offer tips on exercise, advice on how to get more active and stories aimed at inspiring women into sport.

RELATED STORIES
  This Girl Can campaign kicks off across UK


This Girl Can, a multi-million pound marketing campaign aimed at getting more girls and women into sport, has launched today.
  Introducing: the pilot scheme behind the £2m This Girl Can campaign


Last week’s high profile launch of the This Girl Can campaign will owe any success it achieves to an innovative pilot scheme that has been running in Bury since September 2013.
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NEWS
Sport England launches This Girl Can campaign
POSTED 03 Nov 2014 . BY Tom Walker
The campaign aims to inspire women to get more active
Sport England has launched a multi-million pound marketing campaign aimed at getting more girls and women into sport.

Delivered with a range of partner organisations, This Girl Can aims to be a celebration of active women across the country and actively seeks to include girls and women of any size, ability or experience.

It follows from a survey commissioned by Sport England which revealed that 75 per cent of women would like to exercise more – but are put off by issues ranging from body confidence to motherhood.

Set to launch in January, the campaign will aim to tackle those issues and encourage women to join local sports clubs as well as health clubs and gyms.

The campaign has a dedicated websiteand will feature heavily across social media platforms such as Twitter, Instagram, Facebook and Youtube.

Each of the social media channels will offer tips on exercise, advice on how to get more active and stories aimed at inspiring women into sport.

RELATED STORIES
This Girl Can campaign kicks off across UK


This Girl Can, a multi-million pound marketing campaign aimed at getting more girls and women into sport, has launched today.
Introducing: the pilot scheme behind the £2m This Girl Can campaign


Last week’s high profile launch of the This Girl Can campaign will owe any success it achieves to an innovative pilot scheme that has been running in Bury since September 2013.
MORE NEWS
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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