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NEWS
Aquatics industry moves to standardise baby swimming regulations
POSTED 19 Sep 2014 . BY Jak Phillips
Underwater photography has grown as a business across the last few years, but a lack of regulation has safety concerns
Infant swim school Water Babies, the Amateur Swimming Association (ASA) and specialist baby swim product manufacturer Splash About, have joined forces to establish a new code of practice designed to provide clearer guidelines for practitioners in the baby swimming industry.

The news marks a busy month for the aquatics training sector, coming just weeks after it was announced that CIMSPA has formed a new partnership with aquatics bodies the Institute of Qualified Lifeguards (IQL) and the Institute of Swimming (IoS) to deliver its pool plant operator qualifications. Meanwhile, aquatics training body STA has also revealed a new 12-month partnership with The Sports and Recreation Trusts Association (Sporta).

Backed by the British Standards Institution (BSI), the code of practice is expected to launch to the industry in August 2015 and aims to address the present lack of co-ordinated guidelines for organisations working in this space. It will affect anybody that operates within the arenas of teaching children under five-years-old to swim and the associated photography, especially underwater.

Underwater photography has grown as a business across the last few years, but the lack of regulation means a significant number of children are potentially being put at risk with many photographers not having any formal safety training. Under the guidelines, swimming pool operators will also need to become more accountable for the lessons, instructors and swim products they allow within their pools.

“This Code will shape a framework for the entire baby swimming industry to adhere to,” said Water Babies MD Steve Franks. “Swimming is one of the few activities that can be done from birth (our youngest swimmer was two-days-old), and with hundreds of specialist pre-school swim schools now active in the UK, it’s about time we took control to ensure the safety and protection of our children by encouraging the take up of this standard.”

Alongside the importance of fully-qualified, specialist teachers and photographers, the code will also take into account suitable teaching environments and address the requirement for appropriate swimwear for under five’s, especially when it comes to nappies. Bernadette Spofforth, MD at Splash About added: “With so many swim classes taking place for babies across the country, the quality of service and swimwear varies widely, so consistency is vital in order to ensure the standards are raised across the board.”

The code of practice will be reviewed by an expert steering group with representatives from a range of UK leisure, consumer and public bodies and companies. They will have two separate meetings during the project to discuss and resolve comments on the draft, one before and one after the wider industry consultation, scheduled for February 2015. Anyone who would like to contribute to the consultation should contact the BSI by emailing: [email protected]
MORE NEWS
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A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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NEWS
Aquatics industry moves to standardise baby swimming regulations
POSTED 19 Sep 2014 . BY Jak Phillips
Underwater photography has grown as a business across the last few years, but a lack of regulation has safety concerns
Infant swim school Water Babies, the Amateur Swimming Association (ASA) and specialist baby swim product manufacturer Splash About, have joined forces to establish a new code of practice designed to provide clearer guidelines for practitioners in the baby swimming industry.

The news marks a busy month for the aquatics training sector, coming just weeks after it was announced that CIMSPA has formed a new partnership with aquatics bodies the Institute of Qualified Lifeguards (IQL) and the Institute of Swimming (IoS) to deliver its pool plant operator qualifications. Meanwhile, aquatics training body STA has also revealed a new 12-month partnership with The Sports and Recreation Trusts Association (Sporta).

Backed by the British Standards Institution (BSI), the code of practice is expected to launch to the industry in August 2015 and aims to address the present lack of co-ordinated guidelines for organisations working in this space. It will affect anybody that operates within the arenas of teaching children under five-years-old to swim and the associated photography, especially underwater.

Underwater photography has grown as a business across the last few years, but the lack of regulation means a significant number of children are potentially being put at risk with many photographers not having any formal safety training. Under the guidelines, swimming pool operators will also need to become more accountable for the lessons, instructors and swim products they allow within their pools.

“This Code will shape a framework for the entire baby swimming industry to adhere to,” said Water Babies MD Steve Franks. “Swimming is one of the few activities that can be done from birth (our youngest swimmer was two-days-old), and with hundreds of specialist pre-school swim schools now active in the UK, it’s about time we took control to ensure the safety and protection of our children by encouraging the take up of this standard.”

Alongside the importance of fully-qualified, specialist teachers and photographers, the code will also take into account suitable teaching environments and address the requirement for appropriate swimwear for under five’s, especially when it comes to nappies. Bernadette Spofforth, MD at Splash About added: “With so many swim classes taking place for babies across the country, the quality of service and swimwear varies widely, so consistency is vital in order to ensure the standards are raised across the board.”

The code of practice will be reviewed by an expert steering group with representatives from a range of UK leisure, consumer and public bodies and companies. They will have two separate meetings during the project to discuss and resolve comments on the draft, one before and one after the wider industry consultation, scheduled for February 2015. Anyone who would like to contribute to the consultation should contact the BSI by emailing: [email protected]
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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