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NEWS
Brain could be retrained to favour healthier, low-calorie foods: study
POSTED 05 Sep 2014 . BY Chris Dodd
Researchers have called for further investigation following the small-scale study Credit: Shutterstock.com/v.schlichting
The brain could potentially be retrained to prefer healthy foods, helping people with weight loss and healthy eating plans, according to a small-scale pilot study published in the journal Nutrition & Diabetes.

Conducted by researchers at the Harvard Medical School and other research centres in the US, the study observed how the brain’s reward system responds to healthy and unhealthy food.

The research looked at a part of our brain that seemingly gives us rewards by releasing chemicals such as dopamine in anticipation of our consumption of food.

For the study, scientists followed 13 healthy but overweight obese men and women, who were part of a randomised trial of a novel weight-loss intervention over a six-month period.

This saw them randomly separated into groups, with one set taking part in a workplace diet known as the iDiet, while the others were told to take no dieting steps at all.

The scientists also sought to give MRI scans to each participant at the start and the end of the six months to see how the reward section of their brains reacted to dietary and food intake measures.

It was found that of those who followed the iDiet, which sought to educate and allow people to reduce calorie intake and eat healthier foods, the participants not only lost weight, but the part of their brain that gave rewards was more active when they were shown low-calorie foods.

The part of the brain, known as the striatum, also demonstrated less of a response when shown high-calorie foods after the six-month period.

When compared with the control group which didn’t partake in the diet, the participants on the iDiet also showed a greater increase in desire to consume the low-calorie foods and a greater reduction in desire to consume high-calorie food items.

Given that the research was conducted with an extremely small group, the scientists behind it have concluded that their findings require more investigation into the relationship of how the reward system relates to food.

Going forward, they have recommended that the striatum area of the brain should be explored for its ability to potentially impact on the effectiveness of behavioural weight loss interventions.

Other pieces of recent research have alluded to how the brain can be controlled to benefit our health, with one such study potentially unlocking the part of the brain linked to exercise motivation.
RELATED STORIES
  Aerobic exercise could help to maintain self-control and prevent junk food cravings: study


Running and other forms of aerobic exercise could help people to maintain self- control and prevent cravings for junk food, according to research published in the journal Psychosomatic Medicine.
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Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
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The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
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NEWS
Brain could be retrained to favour healthier, low-calorie foods: study
POSTED 05 Sep 2014 . BY Chris Dodd
Researchers have called for further investigation following the small-scale study Credit: Shutterstock.com/v.schlichting
The brain could potentially be retrained to prefer healthy foods, helping people with weight loss and healthy eating plans, according to a small-scale pilot study published in the journal Nutrition & Diabetes.

Conducted by researchers at the Harvard Medical School and other research centres in the US, the study observed how the brain’s reward system responds to healthy and unhealthy food.

The research looked at a part of our brain that seemingly gives us rewards by releasing chemicals such as dopamine in anticipation of our consumption of food.

For the study, scientists followed 13 healthy but overweight obese men and women, who were part of a randomised trial of a novel weight-loss intervention over a six-month period.

This saw them randomly separated into groups, with one set taking part in a workplace diet known as the iDiet, while the others were told to take no dieting steps at all.

The scientists also sought to give MRI scans to each participant at the start and the end of the six months to see how the reward section of their brains reacted to dietary and food intake measures.

It was found that of those who followed the iDiet, which sought to educate and allow people to reduce calorie intake and eat healthier foods, the participants not only lost weight, but the part of their brain that gave rewards was more active when they were shown low-calorie foods.

The part of the brain, known as the striatum, also demonstrated less of a response when shown high-calorie foods after the six-month period.

When compared with the control group which didn’t partake in the diet, the participants on the iDiet also showed a greater increase in desire to consume the low-calorie foods and a greater reduction in desire to consume high-calorie food items.

Given that the research was conducted with an extremely small group, the scientists behind it have concluded that their findings require more investigation into the relationship of how the reward system relates to food.

Going forward, they have recommended that the striatum area of the brain should be explored for its ability to potentially impact on the effectiveness of behavioural weight loss interventions.

Other pieces of recent research have alluded to how the brain can be controlled to benefit our health, with one such study potentially unlocking the part of the brain linked to exercise motivation.
RELATED STORIES
Aerobic exercise could help to maintain self-control and prevent junk food cravings: study


Running and other forms of aerobic exercise could help people to maintain self- control and prevent cravings for junk food, according to research published in the journal Psychosomatic Medicine.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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