South Korea’s Lotte World is to get a new 3,500sq m (37,673 sq ft) entrance consisting of long-flowing ticketing desks. Designers the Goddard Group say it will be more like checking into a luxury hotel than a theme park.

The project is expected to be completed in October 2013 and will replace Lotte World’s existing entrance, which has been left almost untouched since the park’s opening in 1989.

The ticketing desks are described as being representative of a dream-like garden, according to Taylor Jeffs, Goddard Group’s Director of Design: “By its nature, a theme park’s entrance is generally chaotic, so our primary goal is to organise the chaos and put guests in the right mood.”

The entrance will employ several sensory elements, with smells, sounds and mood-lighting all playing a role.

Not only will the development improve consumers’ experiences, it will also be of financial and logistical benefit to the park.

“As part of the re-development, we’re doubling the number of ticketing stations available for our guests, in addition to increasing our turnstile capacity by over thirty per cent,” said Lotte World executive, Ashley Choi.

The last decade has seen a shift towards non-traditional upscale experiences all around the world, with features being developed for luxury cinemas, bowling alleys and other leisure attractions.