Ensuring the highest safety standards across the global industry and continuing the harmonisation of those standards is the top priority for IAAPA’s new chairman
John McReynolds oversees regulatory and legislative matters for Universal Parks and Resorts around the world / PHOTO: 2015 Universal Orlando Resort
New IAAPA chair John McReynolds took the reins at the association’s biggest event of the year in November. Attractions Management sat down with McReynolds, who’s senior vice president of external affairs for Universal Parks and Resorts, to find out what his plans are for 2016.
What does your role as chair involve? The chairman’s role is to be a goodwill ambassador for the industry and to be the volunteer leader who helps set the policy and direction of IAAPA, alongside the phenomenal staff we have here.
What aspects of your current job will help you with the role at IAAPA? At Universal Parks and Resorts, I handle governmental, regulatory, legislative and land-development issues globally. Many of those issues dovetail into the regulatory nature of this industry, and that affects attractions operators everywhere. I can be the voice that represents our members.
What are your aims for the year? I’m extremely proud to follow Gerardo Arteaga, who served before me as chair. We’ve become fast friends. He’s down to earth and he took the role very seriously.
We have a strategic plan at IAAPA that ensures multiple-year continuity and this next plan is one that both Gerardo and I had a hand in crafting. But this is not time for a monumental shift. The state of IAAPA is very good. We’ve had one of the best trade shows ever and we’ve had a tremendous year as an association, accomplishing a lot of our goals.
That being said, there’s huge growth around the globe and we need to keep developing the brand in those places. We like to say: One World, One IAAPA.
Secondly, my background in advocacy and government relations ties in wonderfully with our message that we want to be the global voice for safety and make sure that the industry stands for safety at all times.
How does IAAPA keep pace with rapidly expanding markets? The expanding markets are looking for the expertise that IAAPA brings to the table. And let’s focus on safety for a second: we’ve taken the lead to make sure that different standards around the world are harmonised. That’s been a critical objective of IAAPA over the past handful of years. We’ve had some tremendous leaders in that area, whether it’s Steve Blum from Universal or Greg Hale from Disney, or other individuals. I’m proud of the volunteer leadership in this organisation and what it has achieved in harmonising standards.
What strategies are you taking to the Middle East? We recently changed the name of the European advisory committee for IAAPA to include the Middle East and Africa [EMEA] and that was done intentionally so that the European section of the organisation would lead the reach-out.
Secondly, using technology and webinars has really helped us to serve those areas.
We had a very successful IAAPA Leadership Conference in Dubai in 2014. It was exciting to see a great turnout of people from the Middle East as well as people who came to Dubai from elsewhere.
We’re planning a Safety Institute in the Middle East in 2016 and we hope to bring the week-long Institute for Attractions Managers to the region in the near future.
What challenges is the industry facing? The increasing regulatory nature of the industry and the governing bodies that oversee different parts of the industry are challenges for operators everywhere. This is my background and one of my strengths. It’s not to say that all regulations are bad, but the majority of new ideas have in fact been tried somewhere in the world.
What are the recent successes of IAAPA? From standard harmonisation around the globe to leadership conferences that have opened up new business interests in the Middle East, IAAPA’s successes are almost too numerous to count.
We’ve also introduced a certification programme to formally recognise members for achieving three different levels of professional development. It’s been warmly embraced by many of our members.
When things are going so well, do you ever worry that will change? You’re not a good leader of a company, business or association if you’re not always thinking about the contingencies. However, you can’t let thinking about that paralyse you into inaction. You have to keep reaching for opportunities and trust that the industry is strong and continues to grow in the right direction.
There are some issues that will be always be out of our hands, but we have to do the best we can, which is drive the association forward in a way that’s successful. Thanks to leaders like Gerardo and others before him, we’re on a proven path.
Did your predecessor give you any advice? Gerardo is a phenomenal listener and he doesn’t rush into decisions. When I was watching him lead the association, the board meetings and so forth, I noticed his ability to sit back calmly and let the debate happen around him. There’s a fine balance between leadership and making sure everybody is heard – and he struck the right balance, which I hope to follow.
Do you have to find more time now? I’ve got my father thank for a trait that we share – only requiring four or five hours of sleep a night. And I’m going to need every bit of that now! But really, when you get an honour like this, you make the sacrifices needed to get both jobs done.
How did you find the IAAPA expo? I saw innovation, growth and excitement on the floor – the overall picture of a dynamic industry. Existing technologies are being used in new ways, state-of-the-art technologies are being introduced. The inventor of the dark-ride attraction, Fred Hollingsworth, was inducted into the Hall of Fame. That’s someone who dared to dream and that’s what the industry is all about.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2016 issue 1
Interview: Tony Butler
Tony Butler, executive director of Derby
Museums Trust, on how museums can
be a force for good in their communities
Attractions: Perfect Brew
At 15 years old, the Guinness Storehouse
has been voted Europe’s best-loved
attraction. Manager Paul Carty reveals
the secrets of the Dublin brandland
Profile: John McReynolds
IAAPA’s new chairman reveals his aims
for the year ahead, his vision for a
global association and how his role at
Universal Orlando informs his goals
Analysis: The Attractions Business
Business planning consultant
David Camp starts an exclusive eight-part
series, delving into the fine art of attractions
operation from a business perspective
Science Centres: How to Future-Proof a Science Centre
Peter Slavenburg of design agency
NorthernLight describes how invisible
technology, serious play, co-creation
and the digital experience will inform
the science centre of tomorrow
Promotional feature: Simworx Ventures
Simworx Ventures is bringing its expertise in cutting-edge media-based attractions
to a new audience of museums, heritage sites, zoos and aquariums
Technology: Beacons on the Horizon
Beacons have countless applications in
the world of attractions. A case study
from the Cleveland Museum of Art
illustrates the technology’s potential
Museums & Galleries: Art Attack
Some of the most exciting attractions
design is happening in new and
upcoming galleries around the world,
from firms like Kengo Kuma and BIG
Promotional feature: IDEA
2016 is shaping up to be an interesting year for the attractions industry.
IDEA looks at what it takes to win audiences and command attention
Mystery Shopper: Spring in Your Step
We disappear down the rabbit hole as we
pay a mystery shopper visit to Bounce
Below, a unique underground trampolining
attraction in Snowdonia, north Wales
Rides: The Ride Makers
Our ride makers series continues with
water rides, a firm favourite with park
guests. Three leading companies reveal
the latest trends in flumes and chutes
Technology: Tech Check
The industry technology unveiled at
IAAPA 2015: from VR to interactives, and
digital puppets to 20-storey LED giants
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
Ensuring the highest safety standards across the global industry and continuing the harmonisation of those standards is the top priority for IAAPA’s new chairman
John McReynolds oversees regulatory and legislative matters for Universal Parks and Resorts around the world / PHOTO: 2015 Universal Orlando Resort
New IAAPA chair John McReynolds took the reins at the association’s biggest event of the year in November. Attractions Management sat down with McReynolds, who’s senior vice president of external affairs for Universal Parks and Resorts, to find out what his plans are for 2016.
What does your role as chair involve? The chairman’s role is to be a goodwill ambassador for the industry and to be the volunteer leader who helps set the policy and direction of IAAPA, alongside the phenomenal staff we have here.
What aspects of your current job will help you with the role at IAAPA? At Universal Parks and Resorts, I handle governmental, regulatory, legislative and land-development issues globally. Many of those issues dovetail into the regulatory nature of this industry, and that affects attractions operators everywhere. I can be the voice that represents our members.
What are your aims for the year? I’m extremely proud to follow Gerardo Arteaga, who served before me as chair. We’ve become fast friends. He’s down to earth and he took the role very seriously.
We have a strategic plan at IAAPA that ensures multiple-year continuity and this next plan is one that both Gerardo and I had a hand in crafting. But this is not time for a monumental shift. The state of IAAPA is very good. We’ve had one of the best trade shows ever and we’ve had a tremendous year as an association, accomplishing a lot of our goals.
That being said, there’s huge growth around the globe and we need to keep developing the brand in those places. We like to say: One World, One IAAPA.
Secondly, my background in advocacy and government relations ties in wonderfully with our message that we want to be the global voice for safety and make sure that the industry stands for safety at all times.
How does IAAPA keep pace with rapidly expanding markets? The expanding markets are looking for the expertise that IAAPA brings to the table. And let’s focus on safety for a second: we’ve taken the lead to make sure that different standards around the world are harmonised. That’s been a critical objective of IAAPA over the past handful of years. We’ve had some tremendous leaders in that area, whether it’s Steve Blum from Universal or Greg Hale from Disney, or other individuals. I’m proud of the volunteer leadership in this organisation and what it has achieved in harmonising standards.
What strategies are you taking to the Middle East? We recently changed the name of the European advisory committee for IAAPA to include the Middle East and Africa [EMEA] and that was done intentionally so that the European section of the organisation would lead the reach-out.
Secondly, using technology and webinars has really helped us to serve those areas.
We had a very successful IAAPA Leadership Conference in Dubai in 2014. It was exciting to see a great turnout of people from the Middle East as well as people who came to Dubai from elsewhere.
We’re planning a Safety Institute in the Middle East in 2016 and we hope to bring the week-long Institute for Attractions Managers to the region in the near future.
What challenges is the industry facing? The increasing regulatory nature of the industry and the governing bodies that oversee different parts of the industry are challenges for operators everywhere. This is my background and one of my strengths. It’s not to say that all regulations are bad, but the majority of new ideas have in fact been tried somewhere in the world.
What are the recent successes of IAAPA? From standard harmonisation around the globe to leadership conferences that have opened up new business interests in the Middle East, IAAPA’s successes are almost too numerous to count.
We’ve also introduced a certification programme to formally recognise members for achieving three different levels of professional development. It’s been warmly embraced by many of our members.
When things are going so well, do you ever worry that will change? You’re not a good leader of a company, business or association if you’re not always thinking about the contingencies. However, you can’t let thinking about that paralyse you into inaction. You have to keep reaching for opportunities and trust that the industry is strong and continues to grow in the right direction.
There are some issues that will be always be out of our hands, but we have to do the best we can, which is drive the association forward in a way that’s successful. Thanks to leaders like Gerardo and others before him, we’re on a proven path.
Did your predecessor give you any advice? Gerardo is a phenomenal listener and he doesn’t rush into decisions. When I was watching him lead the association, the board meetings and so forth, I noticed his ability to sit back calmly and let the debate happen around him. There’s a fine balance between leadership and making sure everybody is heard – and he struck the right balance, which I hope to follow.
Do you have to find more time now? I’ve got my father thank for a trait that we share – only requiring four or five hours of sleep a night. And I’m going to need every bit of that now! But really, when you get an honour like this, you make the sacrifices needed to get both jobs done.
How did you find the IAAPA expo? I saw innovation, growth and excitement on the floor – the overall picture of a dynamic industry. Existing technologies are being used in new ways, state-of-the-art technologies are being introduced. The inventor of the dark-ride attraction, Fred Hollingsworth, was inducted into the Hall of Fame. That’s someone who dared to dream and that’s what the industry is all about.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2016 issue 1
Interview: Tony Butler
Tony Butler, executive director of Derby
Museums Trust, on how museums can
be a force for good in their communities
Attractions: Perfect Brew
At 15 years old, the Guinness Storehouse
has been voted Europe’s best-loved
attraction. Manager Paul Carty reveals
the secrets of the Dublin brandland
Profile: John McReynolds
IAAPA’s new chairman reveals his aims
for the year ahead, his vision for a
global association and how his role at
Universal Orlando informs his goals
Analysis: The Attractions Business
Business planning consultant
David Camp starts an exclusive eight-part
series, delving into the fine art of attractions
operation from a business perspective
Science Centres: How to Future-Proof a Science Centre
Peter Slavenburg of design agency
NorthernLight describes how invisible
technology, serious play, co-creation
and the digital experience will inform
the science centre of tomorrow
Promotional feature: Simworx Ventures
Simworx Ventures is bringing its expertise in cutting-edge media-based attractions
to a new audience of museums, heritage sites, zoos and aquariums
Technology: Beacons on the Horizon
Beacons have countless applications in
the world of attractions. A case study
from the Cleveland Museum of Art
illustrates the technology’s potential
Museums & Galleries: Art Attack
Some of the most exciting attractions
design is happening in new and
upcoming galleries around the world,
from firms like Kengo Kuma and BIG
Promotional feature: IDEA
2016 is shaping up to be an interesting year for the attractions industry.
IDEA looks at what it takes to win audiences and command attention
Mystery Shopper: Spring in Your Step
We disappear down the rabbit hole as we
pay a mystery shopper visit to Bounce
Below, a unique underground trampolining
attraction in Snowdonia, north Wales
Rides: The Ride Makers
Our ride makers series continues with
water rides, a firm favourite with park
guests. Three leading companies reveal
the latest trends in flumes and chutes
Technology: Tech Check
The industry technology unveiled at
IAAPA 2015: from VR to interactives, and
digital puppets to 20-storey LED giants
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
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