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NEWS
London 2012 Festival attracts 19.8m visits
POSTED 31 Oct 2012 . BY Tom Walker
The London 2012 Festival was the culmination of the Cultural Olympiad
The London 2012 Festival attracted more than 19.8m visits during its run from 21 June - 9 September.

Official figures show that the £63m event - the culmination of the Cultural Olympiad - included 621 productions and projects in resulting in 13,006 performances and events at 1,270 venues across the UK.

More than 200 works were commissioned for the festival, which also included 160 world and UK premieres and left a legacy of 176 permanent artworks.

Around 80 per cent of the 19.8m visits were for free events and a poll taken during the festival showed that 85 per cent of attendees say the event was a positive addition to the Games.

It's estimated that up to 500,000 people signed up to London 2012 to receive information on cultural events linked to the Games, with the strongest interest coming from young audiences, women and black, Asian and minority ethnic (BAME) people.

The results will be welcomed by the festival organisers, whose key aim of the London 2012 Festival was to use the power of the Games to engage new audiences with the arts.

Ruth Mackenzie, director of London 2012 Festival and Cultural Olympiad, said: "We asked partners and artists from around the world a to create 'Once in a Lifetime' new work to match up to the ambition and scale of the London 2012 Games.

"They rose magnificently to the challenge - they showed that the UK creative and cultural sectors are world leaders, and world-class artists amazed us with the risks they took and the quality of the work they created."
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
+ More news   
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NEWS
London 2012 Festival attracts 19.8m visits
POSTED 31 Oct 2012 . BY Tom Walker
The London 2012 Festival was the culmination of the Cultural Olympiad
The London 2012 Festival attracted more than 19.8m visits during its run from 21 June - 9 September.

Official figures show that the £63m event - the culmination of the Cultural Olympiad - included 621 productions and projects in resulting in 13,006 performances and events at 1,270 venues across the UK.

More than 200 works were commissioned for the festival, which also included 160 world and UK premieres and left a legacy of 176 permanent artworks.

Around 80 per cent of the 19.8m visits were for free events and a poll taken during the festival showed that 85 per cent of attendees say the event was a positive addition to the Games.

It's estimated that up to 500,000 people signed up to London 2012 to receive information on cultural events linked to the Games, with the strongest interest coming from young audiences, women and black, Asian and minority ethnic (BAME) people.

The results will be welcomed by the festival organisers, whose key aim of the London 2012 Festival was to use the power of the Games to engage new audiences with the arts.

Ruth Mackenzie, director of London 2012 Festival and Cultural Olympiad, said: "We asked partners and artists from around the world a to create 'Once in a Lifetime' new work to match up to the ambition and scale of the London 2012 Games.

"They rose magnificently to the challenge - they showed that the UK creative and cultural sectors are world leaders, and world-class artists amazed us with the risks they took and the quality of the work they created."
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news   
 
COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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