Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
£22.7m ArcelorMittal Orbit unveiled at London's Olympic Park
POSTED 11 May 2012 . BY Pete Hayman
Image: The construction process took 18 months

ArcelorMittal Orbit, the sculpture and visitor attraction designed by Anish Kapoor and Cecil Balmond, has been unveiled at the heart of the new Olympic Park in east London, UK.

The 114.5m (375.7ft) tower has been developed at a cost of £22.7m (US$36.5, EUR28.2m) and will be handed over to the London Legacy Development Corporation later this month.

Located between London's Olympic Stadium and Aquatics Centre, the ArcelorMittal Orbit is to be operated as a ticketed visitor attraction during and after the 2012 Games.

When open, the structure - the UK's tallest sculpture - will be able to accommodate 5,000 visitors each day and will offer views overlooking the surrounding Olympic Park, London and beyond.

Visitors will be transported to the top of the tower in a lift and will have the opportunity to return in the same manner, although the use of the 455-step spiral staircase 'orbiting' the tower will be encouraged.

London mayor Boris Johnson said: "This 114.5m-high attraction to trump rivals the world over is a calling card for investment in east London.

"It is a symbol of prosperity and growth, backed by one of the world's most astute business leaders, which delivers the strongest message that this part of London is open for business after decades of neglect."

Lakshmi N Mittal, chair and CEO of ArcelorMittal, added: "It gives me great pride to see the ArcelorMittal Orbit standing not only as a completed work of public art but as a physical symbol of the Olympic spirit."

Balfour Beatty Workplace will now complete the fit-out of the attraction ahead of its public opening during the 2012 Games.

Details: www.arcelormittal.com

Image: ArcelorMittal
RELATED STORIES
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
£22.7m ArcelorMittal Orbit unveiled at London's Olympic Park
POSTED 11 May 2012 . BY Pete Hayman
Image: The construction process took 18 months

ArcelorMittal Orbit, the sculpture and visitor attraction designed by Anish Kapoor and Cecil Balmond, has been unveiled at the heart of the new Olympic Park in east London, UK.

The 114.5m (375.7ft) tower has been developed at a cost of £22.7m (US$36.5, EUR28.2m) and will be handed over to the London Legacy Development Corporation later this month.

Located between London's Olympic Stadium and Aquatics Centre, the ArcelorMittal Orbit is to be operated as a ticketed visitor attraction during and after the 2012 Games.

When open, the structure - the UK's tallest sculpture - will be able to accommodate 5,000 visitors each day and will offer views overlooking the surrounding Olympic Park, London and beyond.

Visitors will be transported to the top of the tower in a lift and will have the opportunity to return in the same manner, although the use of the 455-step spiral staircase 'orbiting' the tower will be encouraged.

London mayor Boris Johnson said: "This 114.5m-high attraction to trump rivals the world over is a calling card for investment in east London.

"It is a symbol of prosperity and growth, backed by one of the world's most astute business leaders, which delivers the strongest message that this part of London is open for business after decades of neglect."

Lakshmi N Mittal, chair and CEO of ArcelorMittal, added: "It gives me great pride to see the ArcelorMittal Orbit standing not only as a completed work of public art but as a physical symbol of the Olympic spirit."

Balfour Beatty Workplace will now complete the fit-out of the attraction ahead of its public opening during the 2012 Games.

Details: www.arcelormittal.com

Image: ArcelorMittal
RELATED STORIES
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
 
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS