Robin Broke, who led the Association of Leading Visitor Attractions (ALVA) for 15 years, has retired. He has been replaced by Bernard Donoghue.
Donoghue, who is also the chair of London International Festival of Theatre and spent 13 years as head of government and public affairs at VisitBritain, begins in the role with immediate effect.
Broke, who took over the role as director of ALVA in 1996, has presented the association on a number of committees and also sat on the board of Tourism Alliance.