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NEWS
The bee's knees
POSTED 31 Mar 2010 . BY Sarah Todd
German company Clostermann has created a mobile exhibition for the purpose of educating and inspiring children.

Bees - Nature's Hidden Heroes is part of the company's Hire Reality brand of travelling exhibitions. With a mixture of hands-on activities, riddles and immersive design to stimulate interaction, the show illustrates how important bees are to the environment. It shows their amazing physical capabilities, social impulses and highlights the problem of their falling numbers.

Attractions include a rowing bee, who challenges them to explore its flying abilities and a beekeeper's model, replicating the feeling of standing in a swarm.

"True education means fostering the ability to be interested in something," said Matthias Clostermann, CEO of Clostermann. "We had to think on the same level as the children and the activities had to be self-explanatory, to some extent, so that pre-school kids can enjoy them without necessarily reading through the exhibition. We have built an inspiring environment in which learning comes as a welcome add on."

The company's very proud of the exhibition, which is the realisation of a long-standing dream to make science tangible and accessible via travelling exhibitions.

"One big challenge for us was to convey knowledge and fascinating facts with emotional exhibits," concluded Clostermann. "We wanted something that was truly hands-on, while avoiding copying anything or anyone. One big reason for us to do Bees was that its meaningful, its not just the next copy of something about dinosaurs, sunken ships or skinned dead people."

Another Hire Reality exhibition due out this year is Alien Friend. About robotic-human interaction, it's not solely aimed at children, but will include exhibits for them.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
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NEWS
The bee's knees
POSTED 31 Mar 2010 . BY Sarah Todd
German company Clostermann has created a mobile exhibition for the purpose of educating and inspiring children.

Bees - Nature's Hidden Heroes is part of the company's Hire Reality brand of travelling exhibitions. With a mixture of hands-on activities, riddles and immersive design to stimulate interaction, the show illustrates how important bees are to the environment. It shows their amazing physical capabilities, social impulses and highlights the problem of their falling numbers.

Attractions include a rowing bee, who challenges them to explore its flying abilities and a beekeeper's model, replicating the feeling of standing in a swarm.

"True education means fostering the ability to be interested in something," said Matthias Clostermann, CEO of Clostermann. "We had to think on the same level as the children and the activities had to be self-explanatory, to some extent, so that pre-school kids can enjoy them without necessarily reading through the exhibition. We have built an inspiring environment in which learning comes as a welcome add on."

The company's very proud of the exhibition, which is the realisation of a long-standing dream to make science tangible and accessible via travelling exhibitions.

"One big challenge for us was to convey knowledge and fascinating facts with emotional exhibits," concluded Clostermann. "We wanted something that was truly hands-on, while avoiding copying anything or anyone. One big reason for us to do Bees was that its meaningful, its not just the next copy of something about dinosaurs, sunken ships or skinned dead people."

Another Hire Reality exhibition due out this year is Alien Friend. About robotic-human interaction, it's not solely aimed at children, but will include exhibits for them.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


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