The largest growth area in travel and tourism in the UK is set to be the singles market, according to World Travel Market’s 2006 Global Trends Report.

The report claims that with the demographic shift away from married life and the subsequent rise in independent single people, singles are now a major consumer group in the UK which has yet to be effectively tapped by the tourism industry.

The report adds that although young people, and particularly students, have long been known to take trips alone, the market has shifted to include those who are seeking a wider variety of services.

“The lifestyle of many single people in the UK, aged between 25 and 40, is now characterised by a focus on career and a busy social life,” says the report.

“When it comes to holidays many singles are looking for a wide variety of leisure services and activities that offer relaxation or help to alleviate stress created by day-to-day living.

“Furthermore, career-minded singles are more inclined to spend their higher-than-average disposable income on treating themselves, rather than on family life. This presents high return on investment potential for those targeting their travel products and services at this growing consumer group.”

The report goes on to say that the industry currently penalizes single travellers though higher prices, such as accommodation surcharges, for traveling alone rather than in a couple or group. The social stigma of dining alone is also seen as a barrier to single travelers. Details: www.wtmlondon.com