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NEWS
Zumba classes are now available in mixed-reality, following partnership with FitXR
POSTED 13 Feb 2024 . BY Kath Hudson
Zumba has become one of FitXR's most popular workouts Credit: Zumba/FitXR
Zumba and FitXR team up to create immersive online workouts
Dance routines are now available in VR and mixed-reality
The partners say it replicates the energy of a real-life class
32 classes are included, from beginner to expert
Zumba, and virtual reality workout platform, FitXR, have joined forces to offer mixed-reality versions of Zumba's dance routines.

The partnership came about as a result of surveys among FitXR’s users showing they wanted more dance workouts and Zumba receiving requests for MR offerings.

FitXR’s Zumba studio offers 32 classes, ranging from beginner to expert and features which help users develop confidence, such as a movement preview system shows what moves are coming next.

Gamification has been added: as dancers take more classes they can earn scores to unlock goals and progress through the app.

Zumba’s CEO, Alberto Perlman, says this move makes Zumba even more accessible: “By teaming up with FitXR, we were able to find the right partner to capture the brand presence, music and energy that you find in an in-person Zumba class, with the avatar and community technology to really bring the studio to life.”

The partners worked closely to make the experience as close to a real-life class as possible, with some of Zumba’s star instructors featuring in avatar form. “Partnering with Zumba is a game-changer for those who might have anxiety around taking in-person classes, don’t have access to a gym or studio, or want to participate in the Zumba programme at home,” says Sam Cole, FitXR CEO. “We’ve worked closely with Zumba to make sure the virtual experience is as energetic and lively as it is in-person.”

Founded in 2001, Zumba’s easy-to-follow choreography has resulted in more than 15 million people taking part each week, in 200,000 locations across 185 countries. Specialist classes have been created for older adults and children, as well as an aquatic programme and a HIIT workout. The company has also just released an app to act as a hub for in-person and online classes.

FitXR merges immersive VR with total body workouts designed by experts. Available on Meta Quest and Pico XR headsets, it offers ZuSlam a gamified HIIT workout; Sculpt, inspired by barre and Pilates; Dance, HIIT, Box, Combat and now Zumba.

In a previous interview in, Fit Tech magazine, Cole says FitXR targets the increasingly inactive and obese population who are put off by the gym experience and makes exercise more like play.
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NEWS
Zumba classes are now available in mixed-reality, following partnership with FitXR
POSTED 13 Feb 2024 . BY Kath Hudson
Zumba has become one of FitXR's most popular workouts Credit: Zumba/FitXR
Zumba and FitXR team up to create immersive online workouts
Dance routines are now available in VR and mixed-reality
The partners say it replicates the energy of a real-life class
32 classes are included, from beginner to expert
Zumba, and virtual reality workout platform, FitXR, have joined forces to offer mixed-reality versions of Zumba's dance routines.

The partnership came about as a result of surveys among FitXR’s users showing they wanted more dance workouts and Zumba receiving requests for MR offerings.

FitXR’s Zumba studio offers 32 classes, ranging from beginner to expert and features which help users develop confidence, such as a movement preview system shows what moves are coming next.

Gamification has been added: as dancers take more classes they can earn scores to unlock goals and progress through the app.

Zumba’s CEO, Alberto Perlman, says this move makes Zumba even more accessible: “By teaming up with FitXR, we were able to find the right partner to capture the brand presence, music and energy that you find in an in-person Zumba class, with the avatar and community technology to really bring the studio to life.”

The partners worked closely to make the experience as close to a real-life class as possible, with some of Zumba’s star instructors featuring in avatar form. “Partnering with Zumba is a game-changer for those who might have anxiety around taking in-person classes, don’t have access to a gym or studio, or want to participate in the Zumba programme at home,” says Sam Cole, FitXR CEO. “We’ve worked closely with Zumba to make sure the virtual experience is as energetic and lively as it is in-person.”

Founded in 2001, Zumba’s easy-to-follow choreography has resulted in more than 15 million people taking part each week, in 200,000 locations across 185 countries. Specialist classes have been created for older adults and children, as well as an aquatic programme and a HIIT workout. The company has also just released an app to act as a hub for in-person and online classes.

FitXR merges immersive VR with total body workouts designed by experts. Available on Meta Quest and Pico XR headsets, it offers ZuSlam a gamified HIIT workout; Sculpt, inspired by barre and Pilates; Dance, HIIT, Box, Combat and now Zumba.

In a previous interview in, Fit Tech magazine, Cole says FitXR targets the increasingly inactive and obese population who are put off by the gym experience and makes exercise more like play.
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Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
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COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion expands global presence with new Riyadh office
Red Raion, the CGI studio for media-based attractions, has announced the opening of its new office in Riyadh, Saudi Arabia. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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