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Zumba classes are now available in mixed-reality, following partnership with FitXR
POSTED 13 Feb 2024 . BY Kath Hudson
Zumba has become one of FitXR's most popular workouts Credit: Zumba/FitXR
Zumba and FitXR team up to create immersive online workouts
Dance routines are now available in VR and mixed-reality
The partners say it replicates the energy of a real-life class
32 classes are included, from beginner to expert
Zumba, and virtual reality workout platform, FitXR, have joined forces to offer mixed-reality versions of Zumba's dance routines.

The partnership came about as a result of surveys among FitXR’s users showing they wanted more dance workouts and Zumba receiving requests for MR offerings.

FitXR’s Zumba studio offers 32 classes, ranging from beginner to expert and features which help users develop confidence, such as a movement preview system shows what moves are coming next.

Gamification has been added: as dancers take more classes they can earn scores to unlock goals and progress through the app.

Zumba’s CEO, Alberto Perlman, says this move makes Zumba even more accessible: “By teaming up with FitXR, we were able to find the right partner to capture the brand presence, music and energy that you find in an in-person Zumba class, with the avatar and community technology to really bring the studio to life.”

The partners worked closely to make the experience as close to a real-life class as possible, with some of Zumba’s star instructors featuring in avatar form. “Partnering with Zumba is a game-changer for those who might have anxiety around taking in-person classes, don’t have access to a gym or studio, or want to participate in the Zumba programme at home,” says Sam Cole, FitXR CEO. “We’ve worked closely with Zumba to make sure the virtual experience is as energetic and lively as it is in-person.”

Founded in 2001, Zumba’s easy-to-follow choreography has resulted in more than 15 million people taking part each week, in 200,000 locations across 185 countries. Specialist classes have been created for older adults and children, as well as an aquatic programme and a HIIT workout. The company has also just released an app to act as a hub for in-person and online classes.

FitXR merges immersive VR with total body workouts designed by experts. Available on Meta Quest and Pico XR headsets, it offers ZuSlam a gamified HIIT workout; Sculpt, inspired by barre and Pilates; Dance, HIIT, Box, Combat and now Zumba.

In a previous interview in, Fit Tech magazine, Cole says FitXR targets the increasingly inactive and obese population who are put off by the gym experience and makes exercise more like play.
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NEWS
Zumba classes are now available in mixed-reality, following partnership with FitXR
POSTED 13 Feb 2024 . BY Kath Hudson
Zumba has become one of FitXR's most popular workouts Credit: Zumba/FitXR
Zumba and FitXR team up to create immersive online workouts
Dance routines are now available in VR and mixed-reality
The partners say it replicates the energy of a real-life class
32 classes are included, from beginner to expert
Zumba, and virtual reality workout platform, FitXR, have joined forces to offer mixed-reality versions of Zumba's dance routines.

The partnership came about as a result of surveys among FitXR’s users showing they wanted more dance workouts and Zumba receiving requests for MR offerings.

FitXR’s Zumba studio offers 32 classes, ranging from beginner to expert and features which help users develop confidence, such as a movement preview system shows what moves are coming next.

Gamification has been added: as dancers take more classes they can earn scores to unlock goals and progress through the app.

Zumba’s CEO, Alberto Perlman, says this move makes Zumba even more accessible: “By teaming up with FitXR, we were able to find the right partner to capture the brand presence, music and energy that you find in an in-person Zumba class, with the avatar and community technology to really bring the studio to life.”

The partners worked closely to make the experience as close to a real-life class as possible, with some of Zumba’s star instructors featuring in avatar form. “Partnering with Zumba is a game-changer for those who might have anxiety around taking in-person classes, don’t have access to a gym or studio, or want to participate in the Zumba programme at home,” says Sam Cole, FitXR CEO. “We’ve worked closely with Zumba to make sure the virtual experience is as energetic and lively as it is in-person.”

Founded in 2001, Zumba’s easy-to-follow choreography has resulted in more than 15 million people taking part each week, in 200,000 locations across 185 countries. Specialist classes have been created for older adults and children, as well as an aquatic programme and a HIIT workout. The company has also just released an app to act as a hub for in-person and online classes.

FitXR merges immersive VR with total body workouts designed by experts. Available on Meta Quest and Pico XR headsets, it offers ZuSlam a gamified HIIT workout; Sculpt, inspired by barre and Pilates; Dance, HIIT, Box, Combat and now Zumba.

In a previous interview in, Fit Tech magazine, Cole says FitXR targets the increasingly inactive and obese population who are put off by the gym experience and makes exercise more like play.
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The Park Playground opens first immersive VR franchise in Porto
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Bridgerton Season three – most Instagrammed locations
Following the release of season three Of Bridgerton, a study reveals its ten most Instagrammable filming locations.
Getty Museum refuses to surrender prized Greek bronze to Italy
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COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
+ More diary  
 


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