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NEWS
Former Forrec executive, Matt Dawson, Joins JRA as VP of business development
POSTED 19 Oct 2023 . BY Tom Walker
Dawson has joined JRA Credit: Matt Dawson
JRA has appointed Matt Dawson as its new VP of business development
Dawson is a former VP at experience design company Forrec
Prior to his VP appointment, Dawson served as Forrec's senior director of visitor attractions
At JRA, he will work directly with JRA's executive vice president, Mark Amos
JRA has appointed Matt Dawson, a former VP at experience design company Forrec, as its new VP of business development.

At Forrec, Dawson – who has a master's degree in architecture – served on the executive team responsible for setting corporate priorities and also set the strategic direction for Forrec's client relations, leading a 12-person team to pursue new business development efforts across North America, South America, Europe, the Middle East and Asia.

Prior to his VP appointment, Dawson served as Forrec's senior director of visitor attractions, managing client relations with cultural institutions, such as Science North, Mandai Singapore Zoo and the Panama Canal Authority.

As a sought-after thought leader, Dawson has been a featured speaker at conferences worldwide and has contributed content to dozens of industry articles.

JRA's executive vice president, Mark Amos, said: "Matt could not be arriving at a more perfect time. With the leisure market hungry for new experiences, we at JRA set a strategic growth plan in motion to expand our reach into new verticals and regions while deepening our relationships in existing ones.

"With his architecture and business development background, Matt is uniquely positioned to execute this plan and position us for global success."

Experience design studio JRA has completed work on multiple cultural and attraction projects in the first three quarters of 2023 – with more 12 others in the pipeline.

Recent openings include the National Corvette Museum's McMichael Family Education Gallery, the complete renovation of Louisville Slugger Museum, ExpERIEnce Children's Museum, The Ozark Mill, Kings Island Adventure Port and the Hasbro City FEC in Mexico City.

JRA was acquired by live entertainment specialist, RWS Entertainment Group, in November 2021.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
+ More news   
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Chief Executive Officer, Mount Batten Centre
Mount Batten Group
Salary: c£65,000pa + pension + benefits
Job location: mount batten centre, plymouth , United Kingdom
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COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
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DIRECTORY
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DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
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NEWS
Former Forrec executive, Matt Dawson, Joins JRA as VP of business development
POSTED 19 Oct 2023 . BY Tom Walker
Dawson has joined JRA Credit: Matt Dawson
JRA has appointed Matt Dawson as its new VP of business development
Dawson is a former VP at experience design company Forrec
Prior to his VP appointment, Dawson served as Forrec's senior director of visitor attractions
At JRA, he will work directly with JRA's executive vice president, Mark Amos
JRA has appointed Matt Dawson, a former VP at experience design company Forrec, as its new VP of business development.

At Forrec, Dawson – who has a master's degree in architecture – served on the executive team responsible for setting corporate priorities and also set the strategic direction for Forrec's client relations, leading a 12-person team to pursue new business development efforts across North America, South America, Europe, the Middle East and Asia.

Prior to his VP appointment, Dawson served as Forrec's senior director of visitor attractions, managing client relations with cultural institutions, such as Science North, Mandai Singapore Zoo and the Panama Canal Authority.

As a sought-after thought leader, Dawson has been a featured speaker at conferences worldwide and has contributed content to dozens of industry articles.

JRA's executive vice president, Mark Amos, said: "Matt could not be arriving at a more perfect time. With the leisure market hungry for new experiences, we at JRA set a strategic growth plan in motion to expand our reach into new verticals and regions while deepening our relationships in existing ones.

"With his architecture and business development background, Matt is uniquely positioned to execute this plan and position us for global success."

Experience design studio JRA has completed work on multiple cultural and attraction projects in the first three quarters of 2023 – with more 12 others in the pipeline.

Recent openings include the National Corvette Museum's McMichael Family Education Gallery, the complete renovation of Louisville Slugger Museum, ExpERIEnce Children's Museum, The Ozark Mill, Kings Island Adventure Port and the Hasbro City FEC in Mexico City.

JRA was acquired by live entertainment specialist, RWS Entertainment Group, in November 2021.
RELATED STORIES
Plans revealed for US$2bn Oklahoma theme park


Plans have been tabled for a US$2bn theme park and entertainment destination development in north-east Oklahoma, US.
RWS reveals new name, creates a 'powerhouse team' with JRA, Ted and ARC


RWS Entertainment Group, based in New York City, has relaunched as RWS Global to create one 'powerhouse team'.
JRA becomes part of the RWS Entertainment Group


Experience design firm JRA has been acquired by live entertainment specialist RWS Entertainment Group. The news was revealed in a press conference today (16 November) at the IAAPA trade show in Orlando Florida.
Exclusive: Forrec planning Top Gear, CBeebies attractions for BBC Worldwide


Global design firm Forrec is collaborating with BBC Worldwide on plans for fixed attractions based on some of the British broadcaster's most famous brands.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
+ More news   
 
COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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