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New champagne visitor attraction by Casson Mann and Atelier Phileas takes visitors on a journey 'from the earth to the bubble'
POSTED 31 Aug 2021 . BY Tom Walker
The visitor attraction is located at a former pressoir (winepress) Credit: Casson Mann
A new visitor attraction and cultural destination is taking a fresh approach to exploring the history of champagne
Pressoria blends original heritage architecture and contemporary interiors with sensory and digital installations
The attraction was designed by architects Casson Mann and Atelier Phileas Architecture
The sensory experience blends “elements of old and new”
A new visitor attraction and cultural destination, located at the foot of the historic slopes of Aÿ-Champagne commune, is taking a fresh approach to exploring the history of champagne.

Pressoria – designed by Casson Mann and Atelier Phileas Architecture – blends original heritage architecture and contemporary interiors with sensory and digital installations and event spaces to present the culture of the appellation.

Described as a sensory experience that blends elements of old and new, the visitor attraction is located in a former winepress.

The building has been transformed into a contemporary space, in which architectural elements and playful technology deliver an exhibition and tasting experience framed by light and space, landscape and history, art and science.

As well as the exhibits and attractions, the destination features a large bar, restaurant and retailing – all intended to explore and promote champagne.

​​Located across two floors, Pressoria takes visitors on a journey 'from the earth to the bubble'.

Designed for both tourists and locals – and champagne connoisseurs and newbies – the architects' brief was to create a visually poetic journey through the elemental and cultural nature of champagne.

The sensory installations have been devised to offer an immersive experience that engages the senses and reveals the heart of champagne.

On the ground floor, visitors can explore a series of objects and digital installations that explain the elemental basis of champagne and its terroir: chalk, rain, sun, and the deep vine roots, which tie champagne production to the area.

A monolithic chalk sculpture testifies to the influence of chalk on the land and vines, while a digital installation tells the story of the geology and geography that has shaped the land and soil.

Elsewhere, an exhibit explores the scent of champagne blossoms – a famously short-lived event that visitors can now experience in an installation.

Across the attraction, projection-mapped animations and interactives invite the visitor to become part of the land, the vines, the harvest, and the effervescence.

Gary Shelley, director of Casson Mann, said: "Pressoria is a unique sensory experience that celebrates champagne and its relationship to the land, the people and to place.

"After 18 months of development, we’re thrilled that visitors have the opportunity to discover the story of champagne and enjoy this beautiful location.

"The apex of the visitor experience is the walk-in, wrap-around-cinema, celebrating ‘bubbles’ as a joyful expression of the essence of champagne."
Pressoria includes a walk-in, wrap-around-cinema, celebrating ‘bubbles’ as a joyful expression of the essence of champagne Credit: Casson Mann
Credit: Atelier Phileas Architecture
Credit: Atelier Phileas Architecture
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David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
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Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
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A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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NEWS
New champagne visitor attraction by Casson Mann and Atelier Phileas takes visitors on a journey 'from the earth to the bubble'
POSTED 31 Aug 2021 . BY Tom Walker
The visitor attraction is located at a former pressoir (winepress) Credit: Casson Mann
A new visitor attraction and cultural destination is taking a fresh approach to exploring the history of champagne
Pressoria blends original heritage architecture and contemporary interiors with sensory and digital installations
The attraction was designed by architects Casson Mann and Atelier Phileas Architecture
The sensory experience blends “elements of old and new”
A new visitor attraction and cultural destination, located at the foot of the historic slopes of Aÿ-Champagne commune, is taking a fresh approach to exploring the history of champagne.

Pressoria – designed by Casson Mann and Atelier Phileas Architecture – blends original heritage architecture and contemporary interiors with sensory and digital installations and event spaces to present the culture of the appellation.

Described as a sensory experience that blends elements of old and new, the visitor attraction is located in a former winepress.

The building has been transformed into a contemporary space, in which architectural elements and playful technology deliver an exhibition and tasting experience framed by light and space, landscape and history, art and science.

As well as the exhibits and attractions, the destination features a large bar, restaurant and retailing – all intended to explore and promote champagne.

​​Located across two floors, Pressoria takes visitors on a journey 'from the earth to the bubble'.

Designed for both tourists and locals – and champagne connoisseurs and newbies – the architects' brief was to create a visually poetic journey through the elemental and cultural nature of champagne.

The sensory installations have been devised to offer an immersive experience that engages the senses and reveals the heart of champagne.

On the ground floor, visitors can explore a series of objects and digital installations that explain the elemental basis of champagne and its terroir: chalk, rain, sun, and the deep vine roots, which tie champagne production to the area.

A monolithic chalk sculpture testifies to the influence of chalk on the land and vines, while a digital installation tells the story of the geology and geography that has shaped the land and soil.

Elsewhere, an exhibit explores the scent of champagne blossoms – a famously short-lived event that visitors can now experience in an installation.

Across the attraction, projection-mapped animations and interactives invite the visitor to become part of the land, the vines, the harvest, and the effervescence.

Gary Shelley, director of Casson Mann, said: "Pressoria is a unique sensory experience that celebrates champagne and its relationship to the land, the people and to place.

"After 18 months of development, we’re thrilled that visitors have the opportunity to discover the story of champagne and enjoy this beautiful location.

"The apex of the visitor experience is the walk-in, wrap-around-cinema, celebrating ‘bubbles’ as a joyful expression of the essence of champagne."
Pressoria includes a walk-in, wrap-around-cinema, celebrating ‘bubbles’ as a joyful expression of the essence of champagne Credit: Casson Mann
Credit: Atelier Phileas Architecture
Credit: Atelier Phileas Architecture
RELATED STORIES
Blackpool Museum to evoke lively spirit of UK's seaside entertainment heritage


A £13m (US$16.8m, €15.1m) project to create a museum that celebrates Blackpool's role in the development of British popular culture is moving forward, following the award of a £4m (US$5.2m, €4.7m) grant from the National Lottery Heritage Fund.
France and Britain's past and future relationship to be explored in new museum by Casson Mann


British exhibition designers Casson Mann will team up with Parisian architects Atelier Philéas to create a new Centre of Franco British Relations in Ouistreham, France.
New icon for Natural History Museum as Dippy is replaced by giant blue whale


London’s Natural History Museum has completed a major revamp of its main hall, with its blue whale skeleton replacing the national institution’s much-loved Diplodocus replica – a sight which has welcomed visitors to the museum for more than 37 years.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
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COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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