Hong Kong's Ocean Park unveils major adventure-themed repositioning plan | attractionsmanagement.com news
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Profiles   Magazine   Handbook   Advertise  
NEWS
Hong Kong's Ocean Park unveils major adventure-themed repositioning plan
POSTED 15 Jan 2020 . BY Andy Knaggs
Ocean Park first opened in 1977 Credit: Shutterstock
"This plan will build on our legacy as a park that blends entertainment with education and conservation"
– Leo Kung
Financial assistance from the Hong Kong government is expected to help the territory's theme park, Ocean Park, to implement an ambitious new repositioning plan that will shape it into seven experiential zones, all with an overarching theme of adventure.

Ocean Park, which has a marine mammal park and amusement park with more than 80 attractions, claims its blueprint is expected to cost HK$10.64bn (US$1.37bn, €1.23bn, £1.05bn), and will see new attractions launched in phases between 2023 and 2027. The park said it "will look to the Hong Kong government to play a role" in financing the plans.

In the year 2027/2028, Ocean Park expects to attract 7.5 million visitors, generating HK$43.8bn (US$5.64bn, €5.06bn, £4.33bn) in projected economic benefits to Hong Kong in the lead up to 2030.

"This strategic repositioning plan will build on our legacy as a park that blends entertainment with education and conservation," said Leo Kung, chairman of Ocean Park. "It aims to offer guests of every age new adventure and discovery experiences like nowhere else, setting Ocean Park apart from the APAC region's increasingly competitive theme park industry."

According to a report in the South China Morning Post, the plan comes in response to falling visitor numbers, perhaps caused by the ongoing political unrest in Hong Kong. The newspaper quoted Leo Kung in saying that attendance fell by 30 per cent in the second half of 2019, and added that the park had suffered a cash flow deficit of US$77m (HK$598m, €69.1m, £59.2m) in the financial year as a whole.

While Ocean Park's own press release does not mention either of these statistics, it does explain more about how the park will be developed.

It will become an "adventure-themed resort destination", that is "inspired by nature and underpinned by conservation", the park said. The new design will maximise the site's topography and shorelines, delivering family-oriented, all-weather attractions, and interactive thriller rides. A new indoor education centre is also planned.

The seven new zones will be Ocean Square, Azure Bay, Discovery Grove, Pacific Point, Ocean's Edge, Adventure Valley and Explorer's Wharf. These areas will each feature a variety of rides, experiences, facilities and edutainment opportunities, including a new indoor rollercoaster (in Discovery Grove) equipped with multimedia technology to allow guests to experience the underwater world as they speed along its tracks, two self-controlled thriller coasters, and (in Adventure Valley) a car racing experience.

The existing Ocean Theatre will be converted into a new multi-purpose performance venue, and the park's marine mammals will be moved to a tailor-made exhibit in Explorer's Wharf. Dolphin shows will cease, with Kung saying: "Dolphins will continue to inspire our guests to help protect the oceans and marine ecosystems through up-close observations, educational presentations and interactive programmes themed around marine conservation."

Overall, the proposed plan would increase the number of attractions at Ocean Park by 25 per cent, to more than 100.
RELATED STORIES
Matthias Li to step down as Ocean Park CEO in 2020


Following 25 years of service, Matthias Li, chief executive of Hong Kong attraction Ocean Park, has announced that he will retire at the start of July 2020, with the operator starting a global search to identify his successor.
Ocean Park revenue up but deficit remains


Hong Kong amusement park Ocean Park has seen an uplift in revenue in the financial year 2017-18 on the previous period but is still operating with a deficit.
FEATURE: Interview: Matthias Li


Matthias Li, chief executive at Hong Kong’s Ocean Park, on his response to a changing visitor profile and rising competition
New Ocean Park boss pushing forward with HK$5.5bn plans for resort destination


Matthias Li Shing-chung, new chief executive of Hong Kong’s Ocean Park, has pledged to push the park forward and transform it into a fully-fledged resort destination.
MORE NEWS
Glenkinchie Distillery attraction opens as part of £185m investment in whisky tourism
LA-based experience design studio, BRC Imagination Arts, is the creative force behind the new Glenkinchie Distillery attraction, which has opened today (29 October 2020) near Edinburgh, Scotland.
First look: Coral conservation centre and visitor attraction will secure the living biodiversity of the world's coral species
Designs have been revealed for the world’s first dedicated coral conservation facility, to be located at the gateway to the Great Barrier Reef in Queensland, Australia.
China Leisure president, Linda Dong, talks to Attractions Management about the new Nickelodeon Playtime attraction in Shenzhen
The Nickelodeon Playtime family attraction in Shenzhen, China is gearing up for its launch in November.
Dubai's extraordinary Museum of the Future counts down to opening
The final section of facade has been installed on the Museum of the Future in Dubai, marking the completion of the building and the final push to complete the exhibitions within.
+ More news   
LATEST JOBS
Visitor Services Manager (Maternity Cover)
Royal Horticultural Society
Salary: Up to £28,000 per annum based on experience
Job location: RHS Garden Bridgewater, Salford, Manchester
Visitor services officer
Forestry England
Salary: £20,752pa
Job location: Wendover, Aylesbury, UK
Visitor services assistant
Forestry England
Salary: £18,235pa FTE
Job location: Wendover, Aylesbury, UK
+ More jobs  

COMPANY PROFILES
WhiteWater

WhiteWater was born in 1980 to create places where families unite and make joyful lasting memories [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
Experience the experience – Polin Waterparks & Pool Systems
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-06 Nov 2020

Piscina & Wellness Forum

Online,
11-12 Nov 2020

Family Attraction Expo

NEC, Birmingham, United Kingdom
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2020 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020
Jobs   News   Products   Magazine
NEWS
Hong Kong's Ocean Park unveils major adventure-themed repositioning plan
POSTED 15 Jan 2020 . BY Andy Knaggs
Ocean Park first opened in 1977 Credit: Shutterstock
This plan will build on our legacy as a park that blends entertainment with education and conservation
– Leo Kung
Financial assistance from the Hong Kong government is expected to help the territory's theme park, Ocean Park, to implement an ambitious new repositioning plan that will shape it into seven experiential zones, all with an overarching theme of adventure.

Ocean Park, which has a marine mammal park and amusement park with more than 80 attractions, claims its blueprint is expected to cost HK$10.64bn (US$1.37bn, €1.23bn, £1.05bn), and will see new attractions launched in phases between 2023 and 2027. The park said it "will look to the Hong Kong government to play a role" in financing the plans.

In the year 2027/2028, Ocean Park expects to attract 7.5 million visitors, generating HK$43.8bn (US$5.64bn, €5.06bn, £4.33bn) in projected economic benefits to Hong Kong in the lead up to 2030.

"This strategic repositioning plan will build on our legacy as a park that blends entertainment with education and conservation," said Leo Kung, chairman of Ocean Park. "It aims to offer guests of every age new adventure and discovery experiences like nowhere else, setting Ocean Park apart from the APAC region's increasingly competitive theme park industry."

According to a report in the South China Morning Post, the plan comes in response to falling visitor numbers, perhaps caused by the ongoing political unrest in Hong Kong. The newspaper quoted Leo Kung in saying that attendance fell by 30 per cent in the second half of 2019, and added that the park had suffered a cash flow deficit of US$77m (HK$598m, €69.1m, £59.2m) in the financial year as a whole.

While Ocean Park's own press release does not mention either of these statistics, it does explain more about how the park will be developed.

It will become an "adventure-themed resort destination", that is "inspired by nature and underpinned by conservation", the park said. The new design will maximise the site's topography and shorelines, delivering family-oriented, all-weather attractions, and interactive thriller rides. A new indoor education centre is also planned.

The seven new zones will be Ocean Square, Azure Bay, Discovery Grove, Pacific Point, Ocean's Edge, Adventure Valley and Explorer's Wharf. These areas will each feature a variety of rides, experiences, facilities and edutainment opportunities, including a new indoor rollercoaster (in Discovery Grove) equipped with multimedia technology to allow guests to experience the underwater world as they speed along its tracks, two self-controlled thriller coasters, and (in Adventure Valley) a car racing experience.

The existing Ocean Theatre will be converted into a new multi-purpose performance venue, and the park's marine mammals will be moved to a tailor-made exhibit in Explorer's Wharf. Dolphin shows will cease, with Kung saying: "Dolphins will continue to inspire our guests to help protect the oceans and marine ecosystems through up-close observations, educational presentations and interactive programmes themed around marine conservation."

Overall, the proposed plan would increase the number of attractions at Ocean Park by 25 per cent, to more than 100.
RELATED STORIES
Matthias Li to step down as Ocean Park CEO in 2020


Following 25 years of service, Matthias Li, chief executive of Hong Kong attraction Ocean Park, has announced that he will retire at the start of July 2020, with the operator starting a global search to identify his successor.
Ocean Park revenue up but deficit remains


Hong Kong amusement park Ocean Park has seen an uplift in revenue in the financial year 2017-18 on the previous period but is still operating with a deficit.
FEATURE: Interview: Matthias Li


Matthias Li, chief executive at Hong Kong’s Ocean Park, on his response to a changing visitor profile and rising competition
New Ocean Park boss pushing forward with HK$5.5bn plans for resort destination


Matthias Li Shing-chung, new chief executive of Hong Kong’s Ocean Park, has pledged to push the park forward and transform it into a fully-fledged resort destination.
MORE NEWS
Glenkinchie Distillery attraction opens as part of £185m investment in whisky tourism
LA-based experience design studio, BRC Imagination Arts, is the creative force behind the new Glenkinchie Distillery attraction, which has opened today (29 October 2020) near Edinburgh, Scotland.
First look: Coral conservation centre and visitor attraction will secure the living biodiversity of the world's coral species
Designs have been revealed for the world’s first dedicated coral conservation facility, to be located at the gateway to the Great Barrier Reef in Queensland, Australia.
China Leisure president, Linda Dong, talks to Attractions Management about the new Nickelodeon Playtime attraction in Shenzhen
The Nickelodeon Playtime family attraction in Shenzhen, China is gearing up for its launch in November.
Dubai's extraordinary Museum of the Future counts down to opening
The final section of facade has been installed on the Museum of the Future in Dubai, marking the completion of the building and the final push to complete the exhibitions within.
Heatherwick Studio reveals plans for 'The Cove' on San Francisco waterfront
A new waterfront destination in San Francisco, US, would transform the city's South Beach neighbourhood.
Vigilante Group launches to shake up the experience sector
Six UK-based creative companies have teamed up to launch the Vigilante Group, described as a "rebellious team of creative companies" looking to "liberate the world from the fortress of the status quo".
+ More news   
 
COMPANY PROFILES
WhiteWater

WhiteWater was born in 1980 to create places where families unite and make joyful lasting memories [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
Experience the experience – Polin Waterparks & Pool Systems
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-06 Nov 2020

Piscina & Wellness Forum

Online,
11-12 Nov 2020

Family Attraction Expo

NEC, Birmingham, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS