'Huge opportunity for Marvel' at Shanghai Disney, says Iger | attractionsmanagement.com news
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'Huge opportunity for Marvel' at Shanghai Disney, says Iger
POSTED 09 May 2019 . BY Tom Anstey

There are great opportunities long term given the affinity people have in China for these characters. That's a hint to our parks and resorts group. We should be hard at work already designing and developing a Marvel presence in Shanghai
– Bob Iger
Disney chair and CEO Bob Iger, has hinted at an expanded Marvel presence for its Shanghai theme park in China, with the brand currently booming as its latest blockbuster – Avengers: Endgame – continues to surge at the box office.

Speaking during an earnings call, Iger revealed that regulations in China were limiting Disney's distribution of over-the-top media such as its upcoming Disney+ subscription service in the country. Iger also revealed that Avengers: Endgame has made more than US$600m (€536.2m, £461.8m) in the Chinese box office alone, showing the strength of the brand in China. This success on screen, says Iger, will flow down into Disney's parks.

"As it relates specifically to Shanghai Disney, we have a huge opportunity for Marvel there," he said.

"When we began designing the park, we'd only just purchased Marvel and we weren't really in early enough to do it, so we built something somewhat temporary in nature – just a tent that features Marvel franchises and characters.

"But there are great opportunities long term given the affinity people have in China for these characters. That's a hint to our parks and resorts group. We should be hard at work already designing and developing a Marvel presence in Shanghai."

The park's existing Marvel Universe attraction is set in the park's Gardens of Imagination. Inside, visitors can explore the world of Marvel, as well as get the chance to virtually try on an Iron Man suit and fight off an army of enemies, including Hulk. Guests can also enjoy Marvel-inspired merchandise, food and drink, as well as take part in an Avengers training session with characters such as Iron Man, Black Panther and Captain Marvel.

Iger hinted at the plans as Disney revealed its results for the last quarter, with the company's Parks, Experiences and Products division increasing revenues for the period by 5 per cent to US$6.2bn (€5.4bn, £4.8bn), with operating income increasing 15 per cent to US$1.5bn (€1.3bn, £1.15bn).

The increases were attributed to growth at Disney's domestic theme parks and resorts, increases in its consumer products business and cruise line and higher attendance and occupied room nights at Hong Kong Disneyland Resort. Results at Shanghai Disney were comparable to the prior-year quarter as an increase from higher average ticket prices was largely offset by lower attendance.
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Jobs    News   Products   Magazine
NEWS
'Huge opportunity for Marvel' at Shanghai Disney, says Iger
POSTED 09 May 2019 . BY Tom Anstey
There are great opportunities long term given the affinity people have in China for these characters. That's a hint to our parks and resorts group. We should be hard at work already designing and developing a Marvel presence in Shanghai
– Bob Iger
Disney chair and CEO Bob Iger, has hinted at an expanded Marvel presence for its Shanghai theme park in China, with the brand currently booming as its latest blockbuster – Avengers: Endgame – continues to surge at the box office.

Speaking during an earnings call, Iger revealed that regulations in China were limiting Disney's distribution of over-the-top media such as its upcoming Disney+ subscription service in the country. Iger also revealed that Avengers: Endgame has made more than US$600m (€536.2m, £461.8m) in the Chinese box office alone, showing the strength of the brand in China. This success on screen, says Iger, will flow down into Disney's parks.

"As it relates specifically to Shanghai Disney, we have a huge opportunity for Marvel there," he said.

"When we began designing the park, we'd only just purchased Marvel and we weren't really in early enough to do it, so we built something somewhat temporary in nature – just a tent that features Marvel franchises and characters.

"But there are great opportunities long term given the affinity people have in China for these characters. That's a hint to our parks and resorts group. We should be hard at work already designing and developing a Marvel presence in Shanghai."

The park's existing Marvel Universe attraction is set in the park's Gardens of Imagination. Inside, visitors can explore the world of Marvel, as well as get the chance to virtually try on an Iron Man suit and fight off an army of enemies, including Hulk. Guests can also enjoy Marvel-inspired merchandise, food and drink, as well as take part in an Avengers training session with characters such as Iron Man, Black Panther and Captain Marvel.

Iger hinted at the plans as Disney revealed its results for the last quarter, with the company's Parks, Experiences and Products division increasing revenues for the period by 5 per cent to US$6.2bn (€5.4bn, £4.8bn), with operating income increasing 15 per cent to US$1.5bn (€1.3bn, £1.15bn).

The increases were attributed to growth at Disney's domestic theme parks and resorts, increases in its consumer products business and cruise line and higher attendance and occupied room nights at Hong Kong Disneyland Resort. Results at Shanghai Disney were comparable to the prior-year quarter as an increase from higher average ticket prices was largely offset by lower attendance.
RELATED STORIES
Ant-Man leads the way as Disney unveils future Marvel additions for its parks


Disney has unveiled a new interactive attraction based on its Ant-Man IP, with a raft of other Marvel super-hero experiences lined up for the operator's parks worldwide in the coming years.
The Void signs deal with ILMxLAB to create Disney and Marvel VR projects


Location-based virtual reality (VR) specialist The Void has partnered with ILMxLAB – a subsidiary of Lucasfilm – to create five new VR-based attractions featuring IP content from Disney and Marvel.
Marvel, Frozen and Star Wars to feature, as Bob Iger announces major €2bn expansion of Disneyland Paris


Disney has announced a major expansion of Disneyland Paris, with the operator unveiling €2bn (US$2.46bn, £1.77bn) plans which will include new areas based on its Marvel, Frozen and Star Wars IPs.
Chapek spills beans at D23 Japan as parks chief reveals details on multiple park projects


Disney’s parks and resorts chair Bob Chapek has shared details about the company’s development pipeline, revealing new details about its Marvel, Star Wars and Pixar bands across its theme park portfolio.
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Horniman Museum to return 72 looted artefacts to Nigeria
Decommissioned oil rig transformed into See Monster art installation
An oil rig that spent three decades in the North Sea before it was retired last year is being transformed into an interactive art installation in Weston-super-Mare, UK.
Jake McCoy joins Ted leadership team as director of operations
The Experience Department (Ted) has expanded its European-based leadership team, appointing Jake McCoy to the new position of director of operations.
Fabland Valley Resort launces new walkthrough attraction designed by Triotech
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iPlayCo was established in 1999. [more...]
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RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
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Attractions industry to reunite this September at IAAPA Expo Europe in London
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Red Raion TV - Opening Event: FICO Eataly World
Last July 7th, Red Raion took part in the opening event of FICO Eataly World, the Italian theme park dedicated to food - the only one worldwide! Find out more...
More videos:
Red Raion Showreel 2021 – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
IAAPA Expo Europe Promo – International Association of Amusement Parks and Attractions (IAAPA)
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-04 Sep 2022

HEALING SUMMIT 2022 - The Healing of Everything

Pine Cliff Resort, Portugal
27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
+ More diary  
 


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