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Legoland launches Lego Friends zone
POSTED 07 May 2015 . BY Helen Patenall
Lego Friends are being popularised at Legoland Windsor Credit: Merlin Entertainments
A new Heartlake City themed zone featuring Lego Friends is set to open at the Legoland Windsor Resort in late May.

Launched in 2012, the Lego Friends play theme is primarily aimed at encouraging girls to play with Lego. The concept focuses on the everyday lives of five mini-doll figures within a fictional hometown called Heartlake City. Each of the friends — Olivia, Mia, Andrea, Stephanie and Emma — has a distinct interest, such as animals and performing arts, while the accompanying building sets reflect different parts of town where the girls’ adventures take place, like a beach and camping site.

The Lego Friends product range has become such a huge hit with its intended audience that the concept has now been incorporated into Windsor's Legoland Resort. The new Heartlake City zone features a live 'Friends to the Rescue!’ show featuring the five main characters, while the Heartlake City Express train transports guests through Lego countryside.

The Lego Friends brand has also been promoted at the 150-room Legoland Windsor Resort Hotel, which backs onto the theme park, with the launch of ten premium Friends bedrooms in March. Originally built in 2012 and featuring themed Kingdom, Pirate and Adventure rooms, the new Heartlake City rooms are decorated with bright wall graphics and models of the main characters and their favourite pets like Scarlett the Dog. Equipped with interactive games and a TV apiece for the adults and the children, the new Lego Friends rooms create a welcome update to the existing branded accommodation offering.

Elsewhere in the resort, the Lego City Driving School has been polished up for the 2015 season, with more child-sized Fiat cars and a new lane on the test course, while the Boating School has been equipped with more boats and animated Lego models.

“We have lots of new cars in the fleet this year in our bigger and better Lego City Driving School. We want to make sure ALL our vehicles are in tip top condition when guests get behind the wheel in a couple of weeks,” explains Lauren Moss, senior press officer at the Windsor site.

On the back of the huge commercial success of The Lego Movie, Merlin has also recently announced further future additions to its existing parks, including the development of a 4D film based on the movie to be rolled out at its Legoland and Discovery Centre sites.

Using 4D effects such as wind, water, smoke and special lighting, the experience will bring the film’s main characters – Emmet and Wyldstyle – together for an original adventure previously unseen by fans of the franchise.
Lego Friends focuses on the everyday lives of five mini-doll figures
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Jobs    News   Products   Magazine
NEWS
Legoland launches Lego Friends zone
POSTED 07 May 2015 . BY Helen Patenall
Lego Friends are being popularised at Legoland Windsor Credit: Merlin Entertainments
A new Heartlake City themed zone featuring Lego Friends is set to open at the Legoland Windsor Resort in late May.

Launched in 2012, the Lego Friends play theme is primarily aimed at encouraging girls to play with Lego. The concept focuses on the everyday lives of five mini-doll figures within a fictional hometown called Heartlake City. Each of the friends — Olivia, Mia, Andrea, Stephanie and Emma — has a distinct interest, such as animals and performing arts, while the accompanying building sets reflect different parts of town where the girls’ adventures take place, like a beach and camping site.

The Lego Friends product range has become such a huge hit with its intended audience that the concept has now been incorporated into Windsor's Legoland Resort. The new Heartlake City zone features a live 'Friends to the Rescue!’ show featuring the five main characters, while the Heartlake City Express train transports guests through Lego countryside.

The Lego Friends brand has also been promoted at the 150-room Legoland Windsor Resort Hotel, which backs onto the theme park, with the launch of ten premium Friends bedrooms in March. Originally built in 2012 and featuring themed Kingdom, Pirate and Adventure rooms, the new Heartlake City rooms are decorated with bright wall graphics and models of the main characters and their favourite pets like Scarlett the Dog. Equipped with interactive games and a TV apiece for the adults and the children, the new Lego Friends rooms create a welcome update to the existing branded accommodation offering.

Elsewhere in the resort, the Lego City Driving School has been polished up for the 2015 season, with more child-sized Fiat cars and a new lane on the test course, while the Boating School has been equipped with more boats and animated Lego models.

“We have lots of new cars in the fleet this year in our bigger and better Lego City Driving School. We want to make sure ALL our vehicles are in tip top condition when guests get behind the wheel in a couple of weeks,” explains Lauren Moss, senior press officer at the Windsor site.

On the back of the huge commercial success of The Lego Movie, Merlin has also recently announced further future additions to its existing parks, including the development of a 4D film based on the movie to be rolled out at its Legoland and Discovery Centre sites.

Using 4D effects such as wind, water, smoke and special lighting, the experience will bring the film’s main characters – Emmet and Wyldstyle – together for an original adventure previously unseen by fans of the franchise.
Lego Friends focuses on the everyday lives of five mini-doll figures
RELATED STORIES
Lego waterpark latest addition to AED10bn Dubai mega resort


Already welcoming a Legoland theme park as part of the upcoming Dubai Parks and Resorts development in the UAE, Merlin Entertainments has confirmed that the AED10bn (US$2.7bn, €2.5bn, £1.8bn) mega-development will also include a Lego waterpark in its lineup.
Merlin breaks ground on Legoland Japan


The building blocks are being put together in Nagoya, Japan, as construction work has started on the country’s first Legoland theme park.
20 Legoland developments in the pipeline, says Merlin


Following the release of its annual report, Merlin Entertainments has said there is potential for up to 20 new Legoland developments to be announced in the not-too-distant future.
4D film based on Lego Movie coming to Lego theme parks and Discovery Centres


Merlin Entertainments has announced it will be bringing a new 4D animated film based on the popular Lego Movie franchise to come exclusively to all of its Legoland theme parks and Legoland Discovery Centres worldwide in 2015.
MORE NEWS
Jake McCoy joins Ted leadership team as director of operations
The Experience Department (Ted) has expanded its European-based leadership team, appointing Jake McCoy to the new position of director of operations.
Fabland Valley Resort launces new walkthrough attraction designed by Triotech
Fabland Valley Resort in Xiangyang in the Province of Hubei, China has opened its new "double walkthrough" attraction.
Aussie World launches Dingo Racer coaster
The Aussie World theme park on Australia’s Sunshine Coast has launched its first rollercoaster.
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A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
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Vekoma Rides has a large variety of coasters and attractions. [more...]
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Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide's all-in-one waterplay entertainment center
RideHOUSE is an iconic waterplay complex purposefully designed for young kids and families to enjoy. Find out more...
More videos:
Red Raion Showreel 2021 – Red Raion
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
Red Raion Showreel 2021 – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-04 Sep 2022

HEALING SUMMIT 2022 - The Healing of Everything

Pine Cliff Resort, Portugal
27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

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