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Legoland launches Lego Friends zone
POSTED 07 May 2015 . BY Helen Patenall
Lego Friends are being popularised at Legoland Windsor Credit: Merlin Entertainments
A new Heartlake City themed zone featuring Lego Friends is set to open at the Legoland Windsor Resort in late May.

Launched in 2012, the Lego Friends play theme is primarily aimed at encouraging girls to play with Lego. The concept focuses on the everyday lives of five mini-doll figures within a fictional hometown called Heartlake City. Each of the friends — Olivia, Mia, Andrea, Stephanie and Emma — has a distinct interest, such as animals and performing arts, while the accompanying building sets reflect different parts of town where the girls’ adventures take place, like a beach and camping site.

The Lego Friends product range has become such a huge hit with its intended audience that the concept has now been incorporated into Windsor's Legoland Resort. The new Heartlake City zone features a live 'Friends to the Rescue!’ show featuring the five main characters, while the Heartlake City Express train transports guests through Lego countryside.

The Lego Friends brand has also been promoted at the 150-room Legoland Windsor Resort Hotel, which backs onto the theme park, with the launch of ten premium Friends bedrooms in March. Originally built in 2012 and featuring themed Kingdom, Pirate and Adventure rooms, the new Heartlake City rooms are decorated with bright wall graphics and models of the main characters and their favourite pets like Scarlett the Dog. Equipped with interactive games and a TV apiece for the adults and the children, the new Lego Friends rooms create a welcome update to the existing branded accommodation offering.

Elsewhere in the resort, the Lego City Driving School has been polished up for the 2015 season, with more child-sized Fiat cars and a new lane on the test course, while the Boating School has been equipped with more boats and animated Lego models.

“We have lots of new cars in the fleet this year in our bigger and better Lego City Driving School. We want to make sure ALL our vehicles are in tip top condition when guests get behind the wheel in a couple of weeks,” explains Lauren Moss, senior press officer at the Windsor site.

On the back of the huge commercial success of The Lego Movie, Merlin has also recently announced further future additions to its existing parks, including the development of a 4D film based on the movie to be rolled out at its Legoland and Discovery Centre sites.

Using 4D effects such as wind, water, smoke and special lighting, the experience will bring the film’s main characters – Emmet and Wyldstyle – together for an original adventure previously unseen by fans of the franchise.
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Lego Friends focuses on the everyday lives of five mini-doll figures
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  Lego waterpark latest addition to AED10bn Dubai mega resort


Already welcoming a Legoland theme park as part of the upcoming Dubai Parks and Resorts development in the UAE, Merlin Entertainments has confirmed that the AED10bn (US$2.7bn, €2.5bn, £1.8bn) mega-development will also include a Lego waterpark in its lineup.
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  4D film based on Lego Movie coming to Lego theme parks and Discovery Centres


Merlin Entertainments has announced it will be bringing a new 4D animated film based on the popular Lego Movie franchise to come exclusively to all of its Legoland theme parks and Legoland Discovery Centres worldwide in 2015.
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Jobs    News   Products   Magazine
NEWS
Legoland launches Lego Friends zone
POSTED 07 May 2015 . BY Helen Patenall
Lego Friends are being popularised at Legoland Windsor Credit: Merlin Entertainments
A new Heartlake City themed zone featuring Lego Friends is set to open at the Legoland Windsor Resort in late May.

Launched in 2012, the Lego Friends play theme is primarily aimed at encouraging girls to play with Lego. The concept focuses on the everyday lives of five mini-doll figures within a fictional hometown called Heartlake City. Each of the friends — Olivia, Mia, Andrea, Stephanie and Emma — has a distinct interest, such as animals and performing arts, while the accompanying building sets reflect different parts of town where the girls’ adventures take place, like a beach and camping site.

The Lego Friends product range has become such a huge hit with its intended audience that the concept has now been incorporated into Windsor's Legoland Resort. The new Heartlake City zone features a live 'Friends to the Rescue!’ show featuring the five main characters, while the Heartlake City Express train transports guests through Lego countryside.

The Lego Friends brand has also been promoted at the 150-room Legoland Windsor Resort Hotel, which backs onto the theme park, with the launch of ten premium Friends bedrooms in March. Originally built in 2012 and featuring themed Kingdom, Pirate and Adventure rooms, the new Heartlake City rooms are decorated with bright wall graphics and models of the main characters and their favourite pets like Scarlett the Dog. Equipped with interactive games and a TV apiece for the adults and the children, the new Lego Friends rooms create a welcome update to the existing branded accommodation offering.

Elsewhere in the resort, the Lego City Driving School has been polished up for the 2015 season, with more child-sized Fiat cars and a new lane on the test course, while the Boating School has been equipped with more boats and animated Lego models.

“We have lots of new cars in the fleet this year in our bigger and better Lego City Driving School. We want to make sure ALL our vehicles are in tip top condition when guests get behind the wheel in a couple of weeks,” explains Lauren Moss, senior press officer at the Windsor site.

On the back of the huge commercial success of The Lego Movie, Merlin has also recently announced further future additions to its existing parks, including the development of a 4D film based on the movie to be rolled out at its Legoland and Discovery Centre sites.

Using 4D effects such as wind, water, smoke and special lighting, the experience will bring the film’s main characters – Emmet and Wyldstyle – together for an original adventure previously unseen by fans of the franchise.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
Lego Friends focuses on the everyday lives of five mini-doll figures
RELATED STORIES
Lego waterpark latest addition to AED10bn Dubai mega resort


Already welcoming a Legoland theme park as part of the upcoming Dubai Parks and Resorts development in the UAE, Merlin Entertainments has confirmed that the AED10bn (US$2.7bn, €2.5bn, £1.8bn) mega-development will also include a Lego waterpark in its lineup.
Merlin breaks ground on Legoland Japan


The building blocks are being put together in Nagoya, Japan, as construction work has started on the country’s first Legoland theme park.
20 Legoland developments in the pipeline, says Merlin


Following the release of its annual report, Merlin Entertainments has said there is potential for up to 20 new Legoland developments to be announced in the not-too-distant future.
4D film based on Lego Movie coming to Lego theme parks and Discovery Centres


Merlin Entertainments has announced it will be bringing a new 4D animated film based on the popular Lego Movie franchise to come exclusively to all of its Legoland theme parks and Legoland Discovery Centres worldwide in 2015.
MORE NEWS
Universal Beijing Resort reveals expansion plans for second phase
Universal Beijing Resort in China is preparing to embark on the second phase of its construction programme.
Museum operators using AR to take their exhibits global
Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world.
John McAslan + Partners-designed M7 cultural hub and museum opens in Doha
A new creative hub in Doha looks to position itself as the new heart of Qatar’s fashion and design industry – as well as a public showcase for innovation and entrepreneurship in the region.
North American and Japanese attractions dominate 2021 Thea Awards
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COMPANY PROFILES
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Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2022

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