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NEWS
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
POSTED 29 Jan 2024 . BY Magali Robathan
Peppa Pig Park is opening this year in Günzburg, Bavaria Credit: Merlin Entertainments
Merlin Entertainments, the LEGO Group and Hasbro have partnered to create Peppa Pig experiences and products
The collaboration will see the launch of Peppa Pig Park in Gunzberg, Germany later this year
The Lego Duplo Peppa Pig area at Legoland Billund Resort in Denmark will also launch in 2024
The partnership will also see Peppa Pig brought life with Lego Duplo products
Merlin Entertainments, the LEGO Group and Hasbro have teamed up to create Peppa Pig experiences.

Timed to coincide with the 20th anniversary of the Peppa Pig preschool brand in 2024, the collaboration will see the launch of Peppa Pig Park in Gunzberg, Germany later this year, as well as the launch of the Lego Duplo Peppa Pig area at Legoland Billund Resort in Denmark.

Mainland Europe’s first standalone Peppa Pig theme park will be situated next to Legoland Deutschland Resort and will feature rides, interactive attractions, themed playscapes and shows based on the brand.

The partnership will also see Peppa Pig brought life with Lego Duplo products.

Scott O’Neil, CEO Merlin Entertainments, said: “This is an exciting step forward for two of our iconic partners, whose purpose is to entertain and educate through creativity and play. We’ve partnered with the LEGO Group for over 18 years, and the power of the brand, across borders and ages, is unparalleled. We’re really proud to bring Hasbro’s Peppa Pig to life with the Duplo brand, beginning with our new Peppa Pig Theme Park in Gunzberg.”
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
+ More news   
LATEST JOBS
Chief Executive Officer, Mount Batten Centre
Mount Batten Group
Salary: c£65,000pa + pension + benefits
Job location: mount batten centre, plymouth , United Kingdom
+ More jobs  

COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
CATALOGUE GALLERY
 

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DIRECTORY
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DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
NEWS
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
POSTED 29 Jan 2024 . BY Magali Robathan
Peppa Pig Park is opening this year in Günzburg, Bavaria Credit: Merlin Entertainments
Merlin Entertainments, the LEGO Group and Hasbro have partnered to create Peppa Pig experiences and products
The collaboration will see the launch of Peppa Pig Park in Gunzberg, Germany later this year
The Lego Duplo Peppa Pig area at Legoland Billund Resort in Denmark will also launch in 2024
The partnership will also see Peppa Pig brought life with Lego Duplo products
Merlin Entertainments, the LEGO Group and Hasbro have teamed up to create Peppa Pig experiences.

Timed to coincide with the 20th anniversary of the Peppa Pig preschool brand in 2024, the collaboration will see the launch of Peppa Pig Park in Gunzberg, Germany later this year, as well as the launch of the Lego Duplo Peppa Pig area at Legoland Billund Resort in Denmark.

Mainland Europe’s first standalone Peppa Pig theme park will be situated next to Legoland Deutschland Resort and will feature rides, interactive attractions, themed playscapes and shows based on the brand.

The partnership will also see Peppa Pig brought life with Lego Duplo products.

Scott O’Neil, CEO Merlin Entertainments, said: “This is an exciting step forward for two of our iconic partners, whose purpose is to entertain and educate through creativity and play. We’ve partnered with the LEGO Group for over 18 years, and the power of the brand, across borders and ages, is unparalleled. We’re really proud to bring Hasbro’s Peppa Pig to life with the Duplo brand, beginning with our new Peppa Pig Theme Park in Gunzberg.”
RELATED STORIES
Merlin Entertainments launches new global conservation initiative


Merlin Entertainments has launched a new global conservation programme across its portfolio of Sea Life aquariums.
New Merlin CEO, Scott O'Neil, reveals his plans for the post-Varney era


Scott O'Neil has revealed that data will play a major role in attractions giant Merlin's plans to both upgrade its existing visitor experiences and further grow its business across global markets.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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ATTRACTIONS MANAGEMENT NEWS
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