GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Engines ready! Triumph Motorcycle launches visitor experience
POSTED 24 Nov 2017 . BY Alice Davis
Triumph Motorcycles visitor experience at the Hinckley Factory near Leicester
With admirers from Steve McQueen to Marlon Brando, Clint Eastwood to George Clooney, Pink to David Beckham – the iconic Triumph motorbike will be celebrated by all thanks to a new attraction opened in Hinckley, Leicester.

The Triumph Factory Visitor Experience is laid out across eight themed zones, aimed at engaging its guests with the story of the historic manufacturer and demonstrating its prowess in design and engineering.

Edinburgh-based Studio MB handled the master plan, concept design, interpretative and exhibition design, featuring state-of-the-art audiovisual and multimedia integrated by Sysco Productions.

Pitched at those with a general interest as well as hardcore motorcycle fans, the 1,200sq m (12,196sq ft) space features exhibits, interactives and 40 original modern and vintage motorbikes, including Steve McQueen's Great Escape Triumph TR6, Triumph’s 1956 Salt Flats record breaker, and more recent cruiser and touring motorcycles.

“Three years in the planning and 12 months in the making meant everyone involved had very high hopes for the new Triumph factory visitor experience,” said head of brand management Miles Perkins. “I’m not disappointed.”

“The result not only exceeds expectations, but delivers a truly engaging and immersive experience that can be comfortably considered one of the very best of its kind.”

Split over two floors, visitors will be taken through eight different zones: Attitude, Bloodline, Performance, Icons, Design, Belonging, Identity and For the Ride.

In the Attitude zone, for example, guests learn about the essence of the brand; in the Bloodline zone, they learn the highs and lows of Triumph’s 114-year history; in the Icons zone, they’ll get to know how the rich and famous fell in love with the brand; and in the Belonging zone, they’ll learn about the Triumph community that’s formed around the British brand.

“The exhibition experience is not a museum, but instead a celebration of Great British design and engineering, and the rebirth and affirmation of one of the world's coolest brands,” added Charlie Barr, director at Studio MB.
Triumph Motorcycles visitor experience at the Hinckley Factory near Leicester
Triumph Motorcycles visitor experience at the Hinckley Factory near Leicester
Triumph Motorcycles visitor experience at the Hinckley Factory near Leicester
Triumph Motorcycles visitor experience at the Hinckley Factory near Leicester
Triumph Motorcycles visitor experience at the Hinckley Factory near Leicester
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
+ More news   
LATEST JOBS
Chief Executive Officer, Mount Batten Centre
Mount Batten Group
Salary: c£65,000pa + pension + benefits
Job location: mount batten centre, plymouth , United Kingdom
+ More jobs  

COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2024 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2023 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2023 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2023 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Engines ready! Triumph Motorcycle launches visitor experience
POSTED 24 Nov 2017 . BY Alice Davis
Triumph Motorcycles visitor experience at the Hinckley Factory near Leicester
With admirers from Steve McQueen to Marlon Brando, Clint Eastwood to George Clooney, Pink to David Beckham – the iconic Triumph motorbike will be celebrated by all thanks to a new attraction opened in Hinckley, Leicester.

The Triumph Factory Visitor Experience is laid out across eight themed zones, aimed at engaging its guests with the story of the historic manufacturer and demonstrating its prowess in design and engineering.

Edinburgh-based Studio MB handled the master plan, concept design, interpretative and exhibition design, featuring state-of-the-art audiovisual and multimedia integrated by Sysco Productions.

Pitched at those with a general interest as well as hardcore motorcycle fans, the 1,200sq m (12,196sq ft) space features exhibits, interactives and 40 original modern and vintage motorbikes, including Steve McQueen's Great Escape Triumph TR6, Triumph’s 1956 Salt Flats record breaker, and more recent cruiser and touring motorcycles.

“Three years in the planning and 12 months in the making meant everyone involved had very high hopes for the new Triumph factory visitor experience,” said head of brand management Miles Perkins. “I’m not disappointed.”

“The result not only exceeds expectations, but delivers a truly engaging and immersive experience that can be comfortably considered one of the very best of its kind.”

Split over two floors, visitors will be taken through eight different zones: Attitude, Bloodline, Performance, Icons, Design, Belonging, Identity and For the Ride.

In the Attitude zone, for example, guests learn about the essence of the brand; in the Bloodline zone, they learn the highs and lows of Triumph’s 114-year history; in the Icons zone, they’ll get to know how the rich and famous fell in love with the brand; and in the Belonging zone, they’ll learn about the Triumph community that’s formed around the British brand.

“The exhibition experience is not a museum, but instead a celebration of Great British design and engineering, and the rebirth and affirmation of one of the world's coolest brands,” added Charlie Barr, director at Studio MB.
Triumph Motorcycles visitor experience at the Hinckley Factory near Leicester
Triumph Motorcycles visitor experience at the Hinckley Factory near Leicester
Triumph Motorcycles visitor experience at the Hinckley Factory near Leicester
Triumph Motorcycles visitor experience at the Hinckley Factory near Leicester
Triumph Motorcycles visitor experience at the Hinckley Factory near Leicester
RELATED STORIES
FEATURE: Promotional feature: Sysco Productions


Sysco Productions is a world-class experience delivery company, working for global clients in the museum and heritage, exhibition, and sports and leisure industries
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS