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NEWS
'One brand worldwide': SeaWorld says no to orcas for overseas attractions
POSTED 11 May 2017 . BY Tom Anstey
SeaWorld says its current generation of orcas will be the last held under its captivity Credit: Shutterstock.com
SeaWorld CEO Joel Manby has confirmed the operator’s commitment to becoming an orca-free enterprise, telling shareholders that the company would not even consider having killer whales in any of its international endeavours.

SeaWorld’s largest shareholder, Blackstone, recently sold its 21 per cent stake in the theme park operator to Chinese investors Zhonghong Zhuoye Group, with the deal including an agreement to develop future themed entertainment destinations, including theme parks, waterparks and FECs across Asia.

Having already made a commitment to end orca captivity at its parks in the US and announcing that its Abu Dhabi venture on Yas Island would be its first orca-free park, Manby said definitively that SeaWorld would not be using the animals for any of its international ventures.

When asked if SeaWorld would consider having orcas in its international parks, Manby replied “no”.

“As far as going into China, we will have one brand worldwide,” he said, speaking during an earnings call. “We've talked in detail with the new board members and the new owners. They know our strategy. They support it. Many of the animal issues that have happened in the US are already happening there.

“In China, we will be a leader in that cause. We will be ahead of the curve, not in the middle of the tip of the spear, so to speak. We know our direction and so do our partners.”

SeaWorld has recently started negotiations to bring its presence to Asia, specifically in China, Hong Kong and Macau. According to the operator, the consulting and review process will take three years, with a park coming up in the next five to seven years.

“The Middle East and Asia are both very interested in expanding SeaWorld as a capital light business strategy with low start up costs. It fits with our resources and what we can do,” said Manby. “So we're very excited.”

SeaWorld is currently working to reposition its brand from animal entertainment to ‘Experiences that Matter’, addressing challenges such as the Blackfish backlash, delivering distinct guest experiences that are fun and meaningful, pursuing organic and strategic revenue growth and finally improving financial discipline.
MORE NEWS
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Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
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Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
+ More news   

COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion expands global presence with new Riyadh office
Red Raion, the CGI studio for media-based attractions, has announced the opening of its new office in Riyadh, Saudi Arabia. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
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DIARY

 

06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
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Jobs    News   Products   Magazine   Subscribe
NEWS
'One brand worldwide': SeaWorld says no to orcas for overseas attractions
POSTED 11 May 2017 . BY Tom Anstey
SeaWorld says its current generation of orcas will be the last held under its captivity Credit: Shutterstock.com
SeaWorld CEO Joel Manby has confirmed the operator’s commitment to becoming an orca-free enterprise, telling shareholders that the company would not even consider having killer whales in any of its international endeavours.

SeaWorld’s largest shareholder, Blackstone, recently sold its 21 per cent stake in the theme park operator to Chinese investors Zhonghong Zhuoye Group, with the deal including an agreement to develop future themed entertainment destinations, including theme parks, waterparks and FECs across Asia.

Having already made a commitment to end orca captivity at its parks in the US and announcing that its Abu Dhabi venture on Yas Island would be its first orca-free park, Manby said definitively that SeaWorld would not be using the animals for any of its international ventures.

When asked if SeaWorld would consider having orcas in its international parks, Manby replied “no”.

“As far as going into China, we will have one brand worldwide,” he said, speaking during an earnings call. “We've talked in detail with the new board members and the new owners. They know our strategy. They support it. Many of the animal issues that have happened in the US are already happening there.

“In China, we will be a leader in that cause. We will be ahead of the curve, not in the middle of the tip of the spear, so to speak. We know our direction and so do our partners.”

SeaWorld has recently started negotiations to bring its presence to Asia, specifically in China, Hong Kong and Macau. According to the operator, the consulting and review process will take three years, with a park coming up in the next five to seven years.

“The Middle East and Asia are both very interested in expanding SeaWorld as a capital light business strategy with low start up costs. It fits with our resources and what we can do,” said Manby. “So we're very excited.”

SeaWorld is currently working to reposition its brand from animal entertainment to ‘Experiences that Matter’, addressing challenges such as the Blackfish backlash, delivering distinct guest experiences that are fun and meaningful, pursuing organic and strategic revenue growth and finally improving financial discipline.
RELATED STORIES
SeaWorld sinks as Easter delay sees Q1 revenue drop 15 per cent


The delayed Easter break has had a significant effect on SeaWorld, with a significant revenue decline of US$33.8m (€31m, £26.1m) in the first quarter of 2017.
Last captive orca born at SeaWorld


Just over a year after SeaWorld announced plans to end its controversial orca breeding plan, the company’s last killer whale has been born in its captivity.
Zhonghong Group snaps up Blackstone’s shares in SeaWorld with plans to bring brand to China


SeaWorld Entertainments biggest shareholder, Blackstone, is selling its 21 per cent stake in the theme park operator to a Chinese investors Zhonghong Zhuoye Group.
Joel Manby says financial discipline 'a top priority' as SeaWorld aims to cut US$40m from budget by 2018


SeaWorld CEO Joel Manby has said that financial discipline remains a top priority for the operator, after end of year results saw both revenue and attendance decline on 2015 figures.
MORE NEWS
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion expands global presence with new Riyadh office
Red Raion, the CGI studio for media-based attractions, has announced the opening of its new office in Riyadh, Saudi Arabia. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
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