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NEWS
Zumba classes are now available in mixed-reality, following partnership with FitXR
POSTED 13 Feb 2024 . BY Kath Hudson
Zumba has become one of FitXR's most popular workouts Credit: Zumba/FitXR
Zumba and FitXR team up to create immersive online workouts
Dance routines are now available in VR and mixed-reality
The partners say it replicates the energy of a real-life class
32 classes are included, from beginner to expert
Zumba, and virtual reality workout platform, FitXR, have joined forces to offer mixed-reality versions of Zumba's dance routines.

The partnership came about as a result of surveys among FitXR’s users showing they wanted more dance workouts and Zumba receiving requests for MR offerings.

FitXR’s Zumba studio offers 32 classes, ranging from beginner to expert and features which help users develop confidence, such as a movement preview system shows what moves are coming next.

Gamification has been added: as dancers take more classes they can earn scores to unlock goals and progress through the app.

Zumba’s CEO, Alberto Perlman, says this move makes Zumba even more accessible: “By teaming up with FitXR, we were able to find the right partner to capture the brand presence, music and energy that you find in an in-person Zumba class, with the avatar and community technology to really bring the studio to life.”

The partners worked closely to make the experience as close to a real-life class as possible, with some of Zumba’s star instructors featuring in avatar form. “Partnering with Zumba is a game-changer for those who might have anxiety around taking in-person classes, don’t have access to a gym or studio, or want to participate in the Zumba programme at home,” says Sam Cole, FitXR CEO. “We’ve worked closely with Zumba to make sure the virtual experience is as energetic and lively as it is in-person.”

Founded in 2001, Zumba’s easy-to-follow choreography has resulted in more than 15 million people taking part each week, in 200,000 locations across 185 countries. Specialist classes have been created for older adults and children, as well as an aquatic programme and a HIIT workout. The company has also just released an app to act as a hub for in-person and online classes.

FitXR merges immersive VR with total body workouts designed by experts. Available on Meta Quest and Pico XR headsets, it offers ZuSlam a gamified HIIT workout; Sculpt, inspired by barre and Pilates; Dance, HIIT, Box, Combat and now Zumba.

In a previous interview in, Fit Tech magazine, Cole says FitXR targets the increasingly inactive and obese population who are put off by the gym experience and makes exercise more like play.
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NEWS
Zumba classes are now available in mixed-reality, following partnership with FitXR
POSTED 13 Feb 2024 . BY Kath Hudson
Zumba has become one of FitXR's most popular workouts Credit: Zumba/FitXR
Zumba and FitXR team up to create immersive online workouts
Dance routines are now available in VR and mixed-reality
The partners say it replicates the energy of a real-life class
32 classes are included, from beginner to expert
Zumba, and virtual reality workout platform, FitXR, have joined forces to offer mixed-reality versions of Zumba's dance routines.

The partnership came about as a result of surveys among FitXR’s users showing they wanted more dance workouts and Zumba receiving requests for MR offerings.

FitXR’s Zumba studio offers 32 classes, ranging from beginner to expert and features which help users develop confidence, such as a movement preview system shows what moves are coming next.

Gamification has been added: as dancers take more classes they can earn scores to unlock goals and progress through the app.

Zumba’s CEO, Alberto Perlman, says this move makes Zumba even more accessible: “By teaming up with FitXR, we were able to find the right partner to capture the brand presence, music and energy that you find in an in-person Zumba class, with the avatar and community technology to really bring the studio to life.”

The partners worked closely to make the experience as close to a real-life class as possible, with some of Zumba’s star instructors featuring in avatar form. “Partnering with Zumba is a game-changer for those who might have anxiety around taking in-person classes, don’t have access to a gym or studio, or want to participate in the Zumba programme at home,” says Sam Cole, FitXR CEO. “We’ve worked closely with Zumba to make sure the virtual experience is as energetic and lively as it is in-person.”

Founded in 2001, Zumba’s easy-to-follow choreography has resulted in more than 15 million people taking part each week, in 200,000 locations across 185 countries. Specialist classes have been created for older adults and children, as well as an aquatic programme and a HIIT workout. The company has also just released an app to act as a hub for in-person and online classes.

FitXR merges immersive VR with total body workouts designed by experts. Available on Meta Quest and Pico XR headsets, it offers ZuSlam a gamified HIIT workout; Sculpt, inspired by barre and Pilates; Dance, HIIT, Box, Combat and now Zumba.

In a previous interview in, Fit Tech magazine, Cole says FitXR targets the increasingly inactive and obese population who are put off by the gym experience and makes exercise more like play.
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MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
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COMPANY PROFILES
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


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