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Tate Modern and Frame collaborate on a mind/body experience
POSTED 26 Jan 2024 . BY Kath Hudson
The Tate Modern: an iconic spot for yoga Credit: Tate Modern/© Dan Weill
London studio, Frame, has teamed up with the Tate Modern
Frame is providing an hour of yin yoga with sound healing
Tate Modern will run a mindful gallery tour
The experience is open to both members and non-members
London boutique operator, Frame, has teamed up with the Tate Modern to offer two yin and sound yoga classes, following by a tour of the art gallery.

Two sessions will take place on 28 January, in the Tate Modern’s East Room: an inspiring place to practise and deeply relax. Floor to ceiling windows drench the space in natural light and offer spectacular views of St Paul’s Cathedral and the River Thames.

The hour-long yoga class, from Frame, will be an uplifting combination of yin yoga and sound healing with Himalayan bowls, chimes and bells. This will be followed by a guided tour of the gallery, with a focus on mindfulness and slow looking. The two-hour experience will cost £40 for members and £45 for non-members.

Frame has five studios in central London, it offers membership, drop-in classes and an online membership.

Like many London pay-as-you-go studios Frame had a difficult time during the pandemic. Classes on offer include yoga, conditioning, dance, Pilates, HIIT and exercise for pregnant women. The clubs also run frequent special events such as sound baths and cacao ceremonies.

One of the UK’s most prestigious galleries, Tate Modern is part of a family of four galleries, along with Tate Britain in Westminster, Tate Liverpool and Tate St Ives.

Collaborations with visitor attractions can bring in new audiences for both parties and help foster a sense of community and added interest for members. Cornwall-based yoga studio, Oceanflow Yoga, holds regular, well-attended silent disco yoga sessions at the environmental attraction, the Eden Project.

This allows Oceanflow to run a longer session, charge a higher price, give existing members a different experience and offers a large space to bring in more people who can’t access the studio on a regular basis.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
+ More news   
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Salary: £61,000 - £64,000 + exceptional pension + excellent benefits
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COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
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08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
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Get Attractions Management digital magazine FREE
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NEWS
Tate Modern and Frame collaborate on a mind/body experience
POSTED 26 Jan 2024 . BY Kath Hudson
The Tate Modern: an iconic spot for yoga Credit: Tate Modern/© Dan Weill
London studio, Frame, has teamed up with the Tate Modern
Frame is providing an hour of yin yoga with sound healing
Tate Modern will run a mindful gallery tour
The experience is open to both members and non-members
London boutique operator, Frame, has teamed up with the Tate Modern to offer two yin and sound yoga classes, following by a tour of the art gallery.

Two sessions will take place on 28 January, in the Tate Modern’s East Room: an inspiring place to practise and deeply relax. Floor to ceiling windows drench the space in natural light and offer spectacular views of St Paul’s Cathedral and the River Thames.

The hour-long yoga class, from Frame, will be an uplifting combination of yin yoga and sound healing with Himalayan bowls, chimes and bells. This will be followed by a guided tour of the gallery, with a focus on mindfulness and slow looking. The two-hour experience will cost £40 for members and £45 for non-members.

Frame has five studios in central London, it offers membership, drop-in classes and an online membership.

Like many London pay-as-you-go studios Frame had a difficult time during the pandemic. Classes on offer include yoga, conditioning, dance, Pilates, HIIT and exercise for pregnant women. The clubs also run frequent special events such as sound baths and cacao ceremonies.

One of the UK’s most prestigious galleries, Tate Modern is part of a family of four galleries, along with Tate Britain in Westminster, Tate Liverpool and Tate St Ives.

Collaborations with visitor attractions can bring in new audiences for both parties and help foster a sense of community and added interest for members. Cornwall-based yoga studio, Oceanflow Yoga, holds regular, well-attended silent disco yoga sessions at the environmental attraction, the Eden Project.

This allows Oceanflow to run a longer session, charge a higher price, give existing members a different experience and offers a large space to bring in more people who can’t access the studio on a regular basis.
RELATED STORIES
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The London Boutique Studio Report 2023 from Leisure DB examines how the sector has emerged from the pandemic, as David Minton reports
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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