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NEWS
World's first Play-Doh attractions to be built in Saudi Arabia by Thinkwell and Seven
POSTED 22 Mar 2023 . BY Tom Walker
Seven has signed a licensing deal with Hasbro, which owns the IP for Play-Doh Credit: Seven
Seven will develop and operate the world’s first Play-Doh attractions in Saudi Arabia
The themed centres will open in eight Seven entertainment destinations across the Kingdom in the next decade
The centres will be focused on bringing "fun and educational experiences that tap into children’s creativity and imagination"
Thinkwell Group, a global strategy, experience design, and production agency, has been appointed to develop the attractions.
Saudi Entertainment Ventures (Seven) has revealed plans to develop and operate the world’s first Play-Doh attractions in Saudi Arabia.

Seven, a wholly owned subsidiary of Saudi Arabia's Public Investment Fund (PIF), said it will open Play-Doh sites at eight of its entertainment destinations across the country over the next 10 years.

Thinkwell Group, a global strategy, experience design, and production agency, has been appointed to develop the attractions.

Seven has signed a licensing deal with global toy and entertainment giant, Hasbro, which owns the IP for Play-Doh.

Each Play-Doh attraction will feature multilevel playscapes, creativity stations and sensory discovery activity areas, allowing guests to fully immerse themselves in the essence and joy of playing with Play-Doh compound (or toys).

The centres will feature a café area for parents, alongside a dedicated party and events room.

Abdullah Aidawood, chair of Seven, said: “Our strategic partnership with Hasbro serves to bring the best-in-class entertainment attractions to the people of Saudi Arabia.

"Our Play-Doh themed entertainment centres will inspire the creative minds and imaginations of children across the Kingdom."

Matt Proulx, VP, location based entertainment at Hasbro said: “We're thrilled to be working alongside Seven to bring these experiences to Play-Doh fans in the Kingdom.

"Championed by our Blueprint 2.0 strategy, Hasbro is creating the best branded entertainment experiences.

"We’re excited for people to visit these immersive attractions in the future that we’re sure will delight new and lifelong fans and families of the brands for many years to come.”

The Play-Doh attractions are part of Seven's plans to invest more than SAR50bn (US$13bn) in building 21 large-scale, integrated entertainment destinations, which will provide unique and innovative world-class entertainment experiences and global partnerships.

The upcoming projects are located in 14 cities across the Kingdom: Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Madinah, Yanbu, Abha, Jizan, Buraidah, and Tabuk.
RELATED STORIES
  SEVEN to invest US$13bn in developing entertainment destinations across Saudi Arabia


Saudi Entertainment Ventures (SEVEN), a wholly-owned subsidiary of the Kingdom's Public Investment Fund (PIF), is to invest SAR50bn (US$13.3bn) to develop 21 integrated entertainment destinations across 14 cities in Saudi Arabia.
  Hasbro to launch first Monopoly Lifesized live-action experience


Attractions Management magazine understands the launch of Hasbro's Monopoly attraction in London is back on the cards, with 14 August 2021 slated as the official opening date.
  Chinese attractions industry entering 'growth phase'


The Chinese visitor attractions market is set to bounce back from the pandemic with significant growth over the coming years.
  First Hasbro-themed amusement park under development in Canada


Galaxyland, the amusement park set inside West Edmonton Mall in Alberta, Canada, is undergoing a transformation that will see it become the first Hasbro-themed amusement park in the country.
MORE NEWS
Sony Pictures to launch immersive Wonderverse entertainment destination
Sony Pictures is set to launch an immersive indoor entertainment park at Oakbrook Center in Chicago in December, featuring escape rooms, interactive exhibits, racing simulators, VR attractions, bumper cars and food and drink.
Tourism think tank explores gender equity and male allyship
At a recent think tank, The Tourism Society hosted a panel overseen by its first female chair, Alison Cryer MBE, to discuss the importance of male allyship in the travel and tourism industry.
Shenzhen art museum opens exhibition showcasing work of MAD Architects
Shenzhen Museum of Contemporary Art and Urban Planning (MoCAUP) has opened An exhibition which provides a retrospective of the research and practices of MAD Architects.
Timbaland, music producer to the stars, joins forces with Myndstream to co-create music that improves health and wellbeing
Timbaland, Platinum Grammy Award-winning music producer, who's worked with artists such as Jay-Z, Missy Elliott, Madonna, Rihanna, Justin Timberlake and Drake, has announced a partnership with health and wellbeing music provider, Myndstream.
+ More news   
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Heritage Great Britain
Salary: c£70,000 + benefits + relocation support
Job location: Snowdonia, North Wales , United Kingdom
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COMPANY PROFILES
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
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iPlayCo was established in 1999. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
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Hotel Melià , Milano , Italy
04-07 Nov 2024

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In person, St Andrews, United Kingdom
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NEWS
World's first Play-Doh attractions to be built in Saudi Arabia by Thinkwell and Seven
POSTED 22 Mar 2023 . BY Tom Walker
Seven has signed a licensing deal with Hasbro, which owns the IP for Play-Doh Credit: Seven
Seven will develop and operate the world’s first Play-Doh attractions in Saudi Arabia
The themed centres will open in eight Seven entertainment destinations across the Kingdom in the next decade
The centres will be focused on bringing "fun and educational experiences that tap into children’s creativity and imagination"
Thinkwell Group, a global strategy, experience design, and production agency, has been appointed to develop the attractions.
Saudi Entertainment Ventures (Seven) has revealed plans to develop and operate the world’s first Play-Doh attractions in Saudi Arabia.

Seven, a wholly owned subsidiary of Saudi Arabia's Public Investment Fund (PIF), said it will open Play-Doh sites at eight of its entertainment destinations across the country over the next 10 years.

Thinkwell Group, a global strategy, experience design, and production agency, has been appointed to develop the attractions.

Seven has signed a licensing deal with global toy and entertainment giant, Hasbro, which owns the IP for Play-Doh.

Each Play-Doh attraction will feature multilevel playscapes, creativity stations and sensory discovery activity areas, allowing guests to fully immerse themselves in the essence and joy of playing with Play-Doh compound (or toys).

The centres will feature a café area for parents, alongside a dedicated party and events room.

Abdullah Aidawood, chair of Seven, said: “Our strategic partnership with Hasbro serves to bring the best-in-class entertainment attractions to the people of Saudi Arabia.

"Our Play-Doh themed entertainment centres will inspire the creative minds and imaginations of children across the Kingdom."

Matt Proulx, VP, location based entertainment at Hasbro said: “We're thrilled to be working alongside Seven to bring these experiences to Play-Doh fans in the Kingdom.

"Championed by our Blueprint 2.0 strategy, Hasbro is creating the best branded entertainment experiences.

"We’re excited for people to visit these immersive attractions in the future that we’re sure will delight new and lifelong fans and families of the brands for many years to come.”

The Play-Doh attractions are part of Seven's plans to invest more than SAR50bn (US$13bn) in building 21 large-scale, integrated entertainment destinations, which will provide unique and innovative world-class entertainment experiences and global partnerships.

The upcoming projects are located in 14 cities across the Kingdom: Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Madinah, Yanbu, Abha, Jizan, Buraidah, and Tabuk.
RELATED STORIES
SEVEN to invest US$13bn in developing entertainment destinations across Saudi Arabia


Saudi Entertainment Ventures (SEVEN), a wholly-owned subsidiary of the Kingdom's Public Investment Fund (PIF), is to invest SAR50bn (US$13.3bn) to develop 21 integrated entertainment destinations across 14 cities in Saudi Arabia.
Hasbro to launch first Monopoly Lifesized live-action experience


Attractions Management magazine understands the launch of Hasbro's Monopoly attraction in London is back on the cards, with 14 August 2021 slated as the official opening date.
Chinese attractions industry entering 'growth phase'


The Chinese visitor attractions market is set to bounce back from the pandemic with significant growth over the coming years.
First Hasbro-themed amusement park under development in Canada


Galaxyland, the amusement park set inside West Edmonton Mall in Alberta, Canada, is undergoing a transformation that will see it become the first Hasbro-themed amusement park in the country.
MORE NEWS
Sony Pictures to launch immersive Wonderverse entertainment destination
Sony Pictures is set to launch an immersive indoor entertainment park at Oakbrook Center in Chicago in December, featuring escape rooms, interactive exhibits, racing simulators, VR attractions, bumper cars and food and drink.
Tourism think tank explores gender equity and male allyship
At a recent think tank, The Tourism Society hosted a panel overseen by its first female chair, Alison Cryer MBE, to discuss the importance of male allyship in the travel and tourism industry.
Shenzhen art museum opens exhibition showcasing work of MAD Architects
Shenzhen Museum of Contemporary Art and Urban Planning (MoCAUP) has opened An exhibition which provides a retrospective of the research and practices of MAD Architects.
Timbaland, music producer to the stars, joins forces with Myndstream to co-create music that improves health and wellbeing
Timbaland, Platinum Grammy Award-winning music producer, who's worked with artists such as Jay-Z, Missy Elliott, Madonna, Rihanna, Justin Timberlake and Drake, has announced a partnership with health and wellbeing music provider, Myndstream.
Accenture says AI is bringing on a decade of deconstruction
The rapid advance of technology in all areas of life is putting societies in flux, creating uncertainty and forcing people to reassess their plans for the future, according to a new report from consulting firm Accenture.
Cedar Fair and Six Flags merge – combined company will operate 51 theme parks and resorts
Two iconic theme park operators, Cedar Fair and Six Flags, have confirmed they are merging.
+ More news   
 
COMPANY PROFILES
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
04-07 Nov 2024

Global Wellness Summit (GWS)

In person, St Andrews, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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