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NEWS
World's first Play-Doh attractions to be built in Saudi Arabia by Thinkwell and Seven
POSTED 22 Mar 2023 . BY Tom Walker
Seven has signed a licensing deal with Hasbro, which owns the IP for Play-Doh Credit: Seven
Seven will develop and operate the world’s first Play-Doh attractions in Saudi Arabia
The themed centres will open in eight Seven entertainment destinations across the Kingdom in the next decade
The centres will be focused on bringing "fun and educational experiences that tap into children’s creativity and imagination"
Thinkwell Group, a global strategy, experience design, and production agency, has been appointed to develop the attractions.
Saudi Entertainment Ventures (Seven) has revealed plans to develop and operate the world’s first Play-Doh attractions in Saudi Arabia.

Seven, a wholly owned subsidiary of Saudi Arabia's Public Investment Fund (PIF), said it will open Play-Doh sites at eight of its entertainment destinations across the country over the next 10 years.

Thinkwell Group, a global strategy, experience design, and production agency, has been appointed to develop the attractions.

Seven has signed a licensing deal with global toy and entertainment giant, Hasbro, which owns the IP for Play-Doh.

Each Play-Doh attraction will feature multilevel playscapes, creativity stations and sensory discovery activity areas, allowing guests to fully immerse themselves in the essence and joy of playing with Play-Doh compound (or toys).

The centres will feature a café area for parents, alongside a dedicated party and events room.

Abdullah Aidawood, chair of Seven, said: “Our strategic partnership with Hasbro serves to bring the best-in-class entertainment attractions to the people of Saudi Arabia.

"Our Play-Doh themed entertainment centres will inspire the creative minds and imaginations of children across the Kingdom."

Matt Proulx, VP, location based entertainment at Hasbro said: “We're thrilled to be working alongside Seven to bring these experiences to Play-Doh fans in the Kingdom.

"Championed by our Blueprint 2.0 strategy, Hasbro is creating the best branded entertainment experiences.

"We’re excited for people to visit these immersive attractions in the future that we’re sure will delight new and lifelong fans and families of the brands for many years to come.”

The Play-Doh attractions are part of Seven's plans to invest more than SAR50bn (US$13bn) in building 21 large-scale, integrated entertainment destinations, which will provide unique and innovative world-class entertainment experiences and global partnerships.

The upcoming projects are located in 14 cities across the Kingdom: Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Madinah, Yanbu, Abha, Jizan, Buraidah, and Tabuk.
RELATED STORIES
  SEVEN to invest US$13bn in developing entertainment destinations across Saudi Arabia


Saudi Entertainment Ventures (SEVEN), a wholly-owned subsidiary of the Kingdom's Public Investment Fund (PIF), is to invest SAR50bn (US$13.3bn) to develop 21 integrated entertainment destinations across 14 cities in Saudi Arabia.
  Hasbro to launch first Monopoly Lifesized live-action experience


Attractions Management magazine understands the launch of Hasbro's Monopoly attraction in London is back on the cards, with 14 August 2021 slated as the official opening date.
  Chinese attractions industry entering 'growth phase'


The Chinese visitor attractions market is set to bounce back from the pandemic with significant growth over the coming years.
  First Hasbro-themed amusement park under development in Canada


Galaxyland, the amusement park set inside West Edmonton Mall in Alberta, Canada, is undergoing a transformation that will see it become the first Hasbro-themed amusement park in the country.
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The Park Playground opens first immersive VR franchise in Porto
The Park Playground, has opened its first Immersive VR franchise in Porto, Portugal.
Bridgerton Season three – most Instagrammed locations
Following the release of season three Of Bridgerton, a study reveals its ten most Instagrammable filming locations.
Getty Museum refuses to surrender prized Greek bronze to Italy
The European Court of Human Rights has recognised Italy’s claim to a prized Greek antiquity.
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NEWS
World's first Play-Doh attractions to be built in Saudi Arabia by Thinkwell and Seven
POSTED 22 Mar 2023 . BY Tom Walker
Seven has signed a licensing deal with Hasbro, which owns the IP for Play-Doh Credit: Seven
Seven will develop and operate the world’s first Play-Doh attractions in Saudi Arabia
The themed centres will open in eight Seven entertainment destinations across the Kingdom in the next decade
The centres will be focused on bringing "fun and educational experiences that tap into children’s creativity and imagination"
Thinkwell Group, a global strategy, experience design, and production agency, has been appointed to develop the attractions.
Saudi Entertainment Ventures (Seven) has revealed plans to develop and operate the world’s first Play-Doh attractions in Saudi Arabia.

Seven, a wholly owned subsidiary of Saudi Arabia's Public Investment Fund (PIF), said it will open Play-Doh sites at eight of its entertainment destinations across the country over the next 10 years.

Thinkwell Group, a global strategy, experience design, and production agency, has been appointed to develop the attractions.

Seven has signed a licensing deal with global toy and entertainment giant, Hasbro, which owns the IP for Play-Doh.

Each Play-Doh attraction will feature multilevel playscapes, creativity stations and sensory discovery activity areas, allowing guests to fully immerse themselves in the essence and joy of playing with Play-Doh compound (or toys).

The centres will feature a café area for parents, alongside a dedicated party and events room.

Abdullah Aidawood, chair of Seven, said: “Our strategic partnership with Hasbro serves to bring the best-in-class entertainment attractions to the people of Saudi Arabia.

"Our Play-Doh themed entertainment centres will inspire the creative minds and imaginations of children across the Kingdom."

Matt Proulx, VP, location based entertainment at Hasbro said: “We're thrilled to be working alongside Seven to bring these experiences to Play-Doh fans in the Kingdom.

"Championed by our Blueprint 2.0 strategy, Hasbro is creating the best branded entertainment experiences.

"We’re excited for people to visit these immersive attractions in the future that we’re sure will delight new and lifelong fans and families of the brands for many years to come.”

The Play-Doh attractions are part of Seven's plans to invest more than SAR50bn (US$13bn) in building 21 large-scale, integrated entertainment destinations, which will provide unique and innovative world-class entertainment experiences and global partnerships.

The upcoming projects are located in 14 cities across the Kingdom: Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Madinah, Yanbu, Abha, Jizan, Buraidah, and Tabuk.
RELATED STORIES
SEVEN to invest US$13bn in developing entertainment destinations across Saudi Arabia


Saudi Entertainment Ventures (SEVEN), a wholly-owned subsidiary of the Kingdom's Public Investment Fund (PIF), is to invest SAR50bn (US$13.3bn) to develop 21 integrated entertainment destinations across 14 cities in Saudi Arabia.
Hasbro to launch first Monopoly Lifesized live-action experience


Attractions Management magazine understands the launch of Hasbro's Monopoly attraction in London is back on the cards, with 14 August 2021 slated as the official opening date.
Chinese attractions industry entering 'growth phase'


The Chinese visitor attractions market is set to bounce back from the pandemic with significant growth over the coming years.
First Hasbro-themed amusement park under development in Canada


Galaxyland, the amusement park set inside West Edmonton Mall in Alberta, Canada, is undergoing a transformation that will see it become the first Hasbro-themed amusement park in the country.
MORE NEWS
Excurio and The Muséum National d'Histoire Naturelle create evolutionary VR experience
Virtual reality creators Excurio has teamed up with experts from The Muséum National d'Histoire Naturelle to create Life Chronicles London, a free-roaming VR experience.
The Park Playground opens first immersive VR franchise in Porto
The Park Playground, has opened its first Immersive VR franchise in Porto, Portugal.
Bridgerton Season three – most Instagrammed locations
Following the release of season three Of Bridgerton, a study reveals its ten most Instagrammable filming locations.
Getty Museum refuses to surrender prized Greek bronze to Italy
The European Court of Human Rights has recognised Italy’s claim to a prized Greek antiquity.
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
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+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
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