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NEWS
World's first Play-Doh attractions to be built in Saudi Arabia by Thinkwell and Seven
POSTED 22 Mar 2023 . BY Tom Walker
Seven has signed a licensing deal with Hasbro, which owns the IP for Play-Doh Credit: Seven
Seven will develop and operate the world’s first Play-Doh attractions in Saudi Arabia
The themed centres will open in eight Seven entertainment destinations across the Kingdom in the next decade
The centres will be focused on bringing "fun and educational experiences that tap into children’s creativity and imagination"
Thinkwell Group, a global strategy, experience design, and production agency, has been appointed to develop the attractions.
Saudi Entertainment Ventures (Seven) has revealed plans to develop and operate the world’s first Play-Doh attractions in Saudi Arabia.

Seven, a wholly owned subsidiary of Saudi Arabia's Public Investment Fund (PIF), said it will open Play-Doh sites at eight of its entertainment destinations across the country over the next 10 years.

Thinkwell Group, a global strategy, experience design, and production agency, has been appointed to develop the attractions.

Seven has signed a licensing deal with global toy and entertainment giant, Hasbro, which owns the IP for Play-Doh.

Each Play-Doh attraction will feature multilevel playscapes, creativity stations and sensory discovery activity areas, allowing guests to fully immerse themselves in the essence and joy of playing with Play-Doh compound (or toys).

The centres will feature a café area for parents, alongside a dedicated party and events room.

Abdullah Aidawood, chair of Seven, said: “Our strategic partnership with Hasbro serves to bring the best-in-class entertainment attractions to the people of Saudi Arabia.

"Our Play-Doh themed entertainment centres will inspire the creative minds and imaginations of children across the Kingdom."

Matt Proulx, VP, location based entertainment at Hasbro said: “We're thrilled to be working alongside Seven to bring these experiences to Play-Doh fans in the Kingdom.

"Championed by our Blueprint 2.0 strategy, Hasbro is creating the best branded entertainment experiences.

"We’re excited for people to visit these immersive attractions in the future that we’re sure will delight new and lifelong fans and families of the brands for many years to come.”

The Play-Doh attractions are part of Seven's plans to invest more than SAR50bn (US$13bn) in building 21 large-scale, integrated entertainment destinations, which will provide unique and innovative world-class entertainment experiences and global partnerships.

The upcoming projects are located in 14 cities across the Kingdom: Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Madinah, Yanbu, Abha, Jizan, Buraidah, and Tabuk.
RELATED STORIES
  SEVEN to invest US$13bn in developing entertainment destinations across Saudi Arabia


Saudi Entertainment Ventures (SEVEN), a wholly-owned subsidiary of the Kingdom's Public Investment Fund (PIF), is to invest SAR50bn (US$13.3bn) to develop 21 integrated entertainment destinations across 14 cities in Saudi Arabia.
  Hasbro to launch first Monopoly Lifesized live-action experience


Attractions Management magazine understands the launch of Hasbro's Monopoly attraction in London is back on the cards, with 14 August 2021 slated as the official opening date.
  Chinese attractions industry entering 'growth phase'


The Chinese visitor attractions market is set to bounce back from the pandemic with significant growth over the coming years.
  First Hasbro-themed amusement park under development in Canada


Galaxyland, the amusement park set inside West Edmonton Mall in Alberta, Canada, is undergoing a transformation that will see it become the first Hasbro-themed amusement park in the country.
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NWTO: Mountain tourism now accounts for up to 16 per cent of international tourist arrivals
Mountain tourism represents between nine and 16 per cent of all international tourist arrivals worldwide as people head for sport, health and wellbeing travel.
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Jobs    News   Products   Magazine   Subscribe
NEWS
World's first Play-Doh attractions to be built in Saudi Arabia by Thinkwell and Seven
POSTED 22 Mar 2023 . BY Tom Walker
Seven has signed a licensing deal with Hasbro, which owns the IP for Play-Doh Credit: Seven
Seven will develop and operate the world’s first Play-Doh attractions in Saudi Arabia
The themed centres will open in eight Seven entertainment destinations across the Kingdom in the next decade
The centres will be focused on bringing "fun and educational experiences that tap into children’s creativity and imagination"
Thinkwell Group, a global strategy, experience design, and production agency, has been appointed to develop the attractions.
Saudi Entertainment Ventures (Seven) has revealed plans to develop and operate the world’s first Play-Doh attractions in Saudi Arabia.

Seven, a wholly owned subsidiary of Saudi Arabia's Public Investment Fund (PIF), said it will open Play-Doh sites at eight of its entertainment destinations across the country over the next 10 years.

Thinkwell Group, a global strategy, experience design, and production agency, has been appointed to develop the attractions.

Seven has signed a licensing deal with global toy and entertainment giant, Hasbro, which owns the IP for Play-Doh.

Each Play-Doh attraction will feature multilevel playscapes, creativity stations and sensory discovery activity areas, allowing guests to fully immerse themselves in the essence and joy of playing with Play-Doh compound (or toys).

The centres will feature a café area for parents, alongside a dedicated party and events room.

Abdullah Aidawood, chair of Seven, said: “Our strategic partnership with Hasbro serves to bring the best-in-class entertainment attractions to the people of Saudi Arabia.

"Our Play-Doh themed entertainment centres will inspire the creative minds and imaginations of children across the Kingdom."

Matt Proulx, VP, location based entertainment at Hasbro said: “We're thrilled to be working alongside Seven to bring these experiences to Play-Doh fans in the Kingdom.

"Championed by our Blueprint 2.0 strategy, Hasbro is creating the best branded entertainment experiences.

"We’re excited for people to visit these immersive attractions in the future that we’re sure will delight new and lifelong fans and families of the brands for many years to come.”

The Play-Doh attractions are part of Seven's plans to invest more than SAR50bn (US$13bn) in building 21 large-scale, integrated entertainment destinations, which will provide unique and innovative world-class entertainment experiences and global partnerships.

The upcoming projects are located in 14 cities across the Kingdom: Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Madinah, Yanbu, Abha, Jizan, Buraidah, and Tabuk.
RELATED STORIES
SEVEN to invest US$13bn in developing entertainment destinations across Saudi Arabia


Saudi Entertainment Ventures (SEVEN), a wholly-owned subsidiary of the Kingdom's Public Investment Fund (PIF), is to invest SAR50bn (US$13.3bn) to develop 21 integrated entertainment destinations across 14 cities in Saudi Arabia.
Hasbro to launch first Monopoly Lifesized live-action experience


Attractions Management magazine understands the launch of Hasbro's Monopoly attraction in London is back on the cards, with 14 August 2021 slated as the official opening date.
Chinese attractions industry entering 'growth phase'


The Chinese visitor attractions market is set to bounce back from the pandemic with significant growth over the coming years.
First Hasbro-themed amusement park under development in Canada


Galaxyland, the amusement park set inside West Edmonton Mall in Alberta, Canada, is undergoing a transformation that will see it become the first Hasbro-themed amusement park in the country.
MORE NEWS
“We finally have a space worthy of our collection”: V&A launches huge new Photography Centre
Coronation Street experience gets investment ahead of reopening
The popular Coronation Street Tour in Manchester, UK, has been expanded into a brand new visitor attraction that will open to the public next month.
NWTO: Mountain tourism now accounts for up to 16 per cent of international tourist arrivals
Mountain tourism represents between nine and 16 per cent of all international tourist arrivals worldwide as people head for sport, health and wellbeing travel.
Vikings gather for TEA’s SATE Europe conference at Europa-Park
Therme Group planning flagship US facility in Washington DC
Global wellbeing organisation Therme Group US and Washington DC Mayor Muriel Bowser have signed a deal to work together toward identifying a site for a new Therme facility.
RWS reveals new name, creates a 'powerhouse team' with JRA, Ted and ARC
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+ More news   
 
COMPANY PROFILES
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

How two water rides are creating refreshing adventures in Vietnam’s biggest theme park
Aiming to become a top entertainment destination in southern Vietnam for both domestic and international tourists, VinWonders Phú Quốc opened in 2021 as the biggest theme park in the country. [more...]
VIDEO GALLERY

Red Raion - Testimonial Richard Needham - SimEx-Iwerks Entertainment
Last July 7th, Red Raion took part in the opening event of FICO Eataly World, the Italian theme park dedicated to food - the only one worldwide! Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-26 Oct 2023

ASEAN Pool & Spa Expo

IMPACT Exhibition Centre, Thailand
24-27 Oct 2023

Synergy - The Retreat Show

Palmaïa, The House of Aia, Playacar, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS