GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Company profilesProfiles   Magazine   Handbook   Advertise  
NEWS
Merlin to open Legoland Resort in Belgium by 2027
POSTED 31 Aug 2022 . BY Tom Walker
The development is set to cost between €370m and €400m Credit: Merlin Entertainments Group
Merlin has revealed plans for a new Legoland theme park near Charleroi Airport in Belgium
Set to open to guests by 2027, the park and its infrastructure will initially cover an area of 70 hectares
The development will cost between €370m and €400m
The park will be located in Gosselies on a former industrial site
Merlin Entertainments Group has revealed plans for a new Legoland theme park near Charleroi Airport in Belgium.

Set to open to guests by 2027, Merlin has signed a partnership agreement with two investment funds – SOGEPA and SFPI – and SORESIC, the Charleroi-based organisation specialising in redeveloping the region's industrial sites.

The park will be located in Gosselies on a former industrial site formerly used for the building of heavy construction machinery by global giant Caterpillar.

The park and its infrastructure will initially cover an area of 70 hectares, with a further 20 hectares being set aside for future extensions or developments.

The partnership document sets out how the project will regenerate the former Caterpillar site, create more than 1,000 jobs and strengthen the region's tourism ecosystem.

It also shows that the development will cost between €370m and €400m.

John Jakobsen, Merlin's COO for Legoland Resorts Group, said: "This is another exciting ‘building block’ laid for bringing a potential Legoland Resort to the many Lego Fans across Wallonia, Benelux and Northern France.

"We will continue to work closely with the Walloon Government and the City of Charleroi and our stakeholder partners at SOGEPA, SFPI and SORESIC to hopefully make this vision an awesome reality.”

Merlin currently has three Legoland Resorts in Europe and has been actively looking to expand its presence in Europe for several years – and in particular in the BENELUX/Northern France region.

The attractions giant has identified the region as a viable market for a fourth European Legoland Resort.

The previous, full-size Legoland resort to open in Europe was Legoland Resort Deutschland, which was launched in 2002 – more than 20 years ago.

According to Merlin, the technical and market studies carried out showed the potential of a location on the former Caterpillar industrial site, which is situated in the centre of a densely populated area and close to major transport facilities: motorway junctions, a well-developed rail network and a well-served airport

"The strong appeal of Legoland Resorts leaves the prospect of a potential 21 million visitors located within a two-hour drive," Merlin said about the Charleroi location.

"A Legoland Resort will typically attract in the range of 1.5-2m visitors per year. With the strong market base supporting this site we believe this can also be achieved in Charleroi."

Willy Borsus, Walloon minister of the economy, added: "With the project to establish a Legoland in Charleroi, we are taking a new step in a strong and constantly developing sector: that of leisure and tourism.

"The Walloon leisure ecosystem is already well developed and this project will strengthen it in the best possible way, as Lego is a strong brand that is appreciated by the majority of people. It is therefore an opportunity to be seized for Wallonia, both for employment, the visibility of our Region and the economy as a whole.

"The Legoland project will also make it possible to achieve a major objective of the Government: to rehabilitate our industrial wastelands.

"The former Caterpillar site provides a concrete response to the needs of the Merlin group, while at the same time meeting those of the Charleroi basin and, more broadly, of Wallonia, with the creation of around 1,000 jobs that cannot be relocated and certainly more because of the additional indirect jobs that would be created.”
MORE NEWS
Foster and Partners reveal design for sustainable marine life centre on the Red Sea
Live-streaming 'digital tour' enters the attractions sector
Live-streaming platform Heygo has ventured into the cultural visitor attractions sector by partnering with a number of museums in the UK and US.
Brad Pitt makes debut as sculptor at Finnish art museum
Hollywood superstar, Brad Pitt, has made his debut as a sculptor as part of British artist Thomas Houseago’s first ever exhibition in the Nordic countries.
World's longest and 'technologically advanced' zipline planned for Iceland
A 1km-long zipline offering riders speeds of 120km/h is set to open in Iceland later this year.
+ More news   
LATEST JOBS
Theatre Manager
Everyone Active
Salary: £40,000pa
Job location: St Albans, Hertfordshire , United Kingdom
Head of Visitor Experience
Hollow Rock
Salary: £62,000pa + Bonus potential of £20,000pa
Job location: Gibraltar, British Overseas Territory, Europe ,
Head of On-Site Visitor Experience
English Heritage
Salary: £57,308- £63,676 per annum (depending on location)
Job location: Home-based with nationwide travel , United Kingdom
Head of Leisure Services
Lambeth Council
Salary: £65,170 - £80,480
Job location: Lambeth, London , United Kingdom
Water Quality Engineer
Edinburgh Leisure
Salary: £33,513 - £37,236pa
Job location: Edinburgh , United Kingdom
+ More jobs  

COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

International Association of Amusement Parks and Attractions (IAAPA) - IAAPA Expo Europe Promo
A celebration of the industry, IAAPA Expo Europe is where thousands of leisure professionals gather to learn what’s new and trending. With hundreds of exhibitors set to showcase their innovations, an education conference packed with insights on sustainability, guest experience, technology combined with Special Events and EDUTours, this year’s expo promises to be one of our best. Find out more...
More videos:
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
Keynote | Moby Dick - Friends to the rescue! – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
25-28 Oct 2022

Synergy - The Retreat Show

Ibiza, Ibiza, Spain
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

Issue 2 Volume 27


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

Issue 1 Volume 27


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

Issue 4 Volume 26


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2021 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022
Jobs    News   Products   Magazine
NEWS
Merlin to open Legoland Resort in Belgium by 2027
POSTED 31 Aug 2022 . BY Tom Walker
The development is set to cost between €370m and €400m Credit: Merlin Entertainments Group
Merlin has revealed plans for a new Legoland theme park near Charleroi Airport in Belgium
Set to open to guests by 2027, the park and its infrastructure will initially cover an area of 70 hectares
The development will cost between €370m and €400m
The park will be located in Gosselies on a former industrial site
Merlin Entertainments Group has revealed plans for a new Legoland theme park near Charleroi Airport in Belgium.

Set to open to guests by 2027, Merlin has signed a partnership agreement with two investment funds – SOGEPA and SFPI – and SORESIC, the Charleroi-based organisation specialising in redeveloping the region's industrial sites.

The park will be located in Gosselies on a former industrial site formerly used for the building of heavy construction machinery by global giant Caterpillar.

The park and its infrastructure will initially cover an area of 70 hectares, with a further 20 hectares being set aside for future extensions or developments.

The partnership document sets out how the project will regenerate the former Caterpillar site, create more than 1,000 jobs and strengthen the region's tourism ecosystem.

It also shows that the development will cost between €370m and €400m.

John Jakobsen, Merlin's COO for Legoland Resorts Group, said: "This is another exciting ‘building block’ laid for bringing a potential Legoland Resort to the many Lego Fans across Wallonia, Benelux and Northern France.

"We will continue to work closely with the Walloon Government and the City of Charleroi and our stakeholder partners at SOGEPA, SFPI and SORESIC to hopefully make this vision an awesome reality.”

Merlin currently has three Legoland Resorts in Europe and has been actively looking to expand its presence in Europe for several years – and in particular in the BENELUX/Northern France region.

The attractions giant has identified the region as a viable market for a fourth European Legoland Resort.

The previous, full-size Legoland resort to open in Europe was Legoland Resort Deutschland, which was launched in 2002 – more than 20 years ago.

According to Merlin, the technical and market studies carried out showed the potential of a location on the former Caterpillar industrial site, which is situated in the centre of a densely populated area and close to major transport facilities: motorway junctions, a well-developed rail network and a well-served airport

"The strong appeal of Legoland Resorts leaves the prospect of a potential 21 million visitors located within a two-hour drive," Merlin said about the Charleroi location.

"A Legoland Resort will typically attract in the range of 1.5-2m visitors per year. With the strong market base supporting this site we believe this can also be achieved in Charleroi."

Willy Borsus, Walloon minister of the economy, added: "With the project to establish a Legoland in Charleroi, we are taking a new step in a strong and constantly developing sector: that of leisure and tourism.

"The Walloon leisure ecosystem is already well developed and this project will strengthen it in the best possible way, as Lego is a strong brand that is appreciated by the majority of people. It is therefore an opportunity to be seized for Wallonia, both for employment, the visibility of our Region and the economy as a whole.

"The Legoland project will also make it possible to achieve a major objective of the Government: to rehabilitate our industrial wastelands.

"The former Caterpillar site provides a concrete response to the needs of the Merlin group, while at the same time meeting those of the Charleroi basin and, more broadly, of Wallonia, with the creation of around 1,000 jobs that cannot be relocated and certainly more because of the additional indirect jobs that would be created.”
RELATED STORIES
Legoland Korea park completed - set to open on 5 May


Merlin has confirmed that Legoland Korea Resort in the city of Chuncheon, the country’s first global theme park, will open to the public on 5 May 2022.
Merlin opens first stand-alone Peppa Pig Theme Park in Florida


The world’s first stand-alone Peppa Pig Theme Park has opened at the Legoland Florida Resort in Florida, US.
FEATURE: Interview: Nick Varney


With major new openings happening and ambitious growth plans, Merlin Entertainments is thinking big
MORE NEWS
Foster and Partners reveal design for sustainable marine life centre on the Red Sea
Live-streaming 'digital tour' enters the attractions sector
Live-streaming platform Heygo has ventured into the cultural visitor attractions sector by partnering with a number of museums in the UK and US.
Brad Pitt makes debut as sculptor at Finnish art museum
Hollywood superstar, Brad Pitt, has made his debut as a sculptor as part of British artist Thomas Houseago’s first ever exhibition in the Nordic countries.
World's longest and 'technologically advanced' zipline planned for Iceland
A 1km-long zipline offering riders speeds of 120km/h is set to open in Iceland later this year.
Triotech secures deal to supply rides for Puy Du Fou Asia's first Chinese attraction
Triotech has secured a deal to supply its interactive ride technology for the SAGA Experience, an immersive attraction being developed in the heart of Shanghai, China, by Puy du Fou Asia.
Tangled attraction among new additions revealed for Disneyland Paris Resort
A Tangled-themed family ride is among a range of new attractions revealed for the Walt Disney Studios Park at Disneyland Paris Resort, France.
+ More news   
 
COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

International Association of Amusement Parks and Attractions (IAAPA) - IAAPA Expo Europe Promo
A celebration of the industry, IAAPA Expo Europe is where thousands of leisure professionals gather to learn what’s new and trending. With hundreds of exhibitors set to showcase their innovations, an education conference packed with insights on sustainability, guest experience, technology combined with Special Events and EDUTours, this year’s expo promises to be one of our best. Find out more...
More videos:
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
Keynote | Moby Dick - Friends to the rescue! – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
25-28 Oct 2022

Synergy - The Retreat Show

Ibiza, Ibiza, Spain
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS