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NEWS
Merlin to open Legoland Resort in Belgium by 2027
POSTED 31 Aug 2022 . BY Tom Walker
The development is set to cost between €370m and €400m Credit: Merlin Entertainments Group
Merlin has revealed plans for a new Legoland theme park near Charleroi Airport in Belgium
Set to open to guests by 2027, the park and its infrastructure will initially cover an area of 70 hectares
The development will cost between €370m and €400m
The park will be located in Gosselies on a former industrial site
Merlin Entertainments Group has revealed plans for a new Legoland theme park near Charleroi Airport in Belgium.

Set to open to guests by 2027, Merlin has signed a partnership agreement with two investment funds – SOGEPA and SFPI – and SORESIC, the Charleroi-based organisation specialising in redeveloping the region's industrial sites.

The park will be located in Gosselies on a former industrial site formerly used for the building of heavy construction machinery by global giant Caterpillar.

The park and its infrastructure will initially cover an area of 70 hectares, with a further 20 hectares being set aside for future extensions or developments.

The partnership document sets out how the project will regenerate the former Caterpillar site, create more than 1,000 jobs and strengthen the region's tourism ecosystem.

It also shows that the development will cost between €370m and €400m.

John Jakobsen, Merlin's COO for Legoland Resorts Group, said: "This is another exciting ‘building block’ laid for bringing a potential Legoland Resort to the many Lego Fans across Wallonia, Benelux and Northern France.

"We will continue to work closely with the Walloon Government and the City of Charleroi and our stakeholder partners at SOGEPA, SFPI and SORESIC to hopefully make this vision an awesome reality.”

Merlin currently has three Legoland Resorts in Europe and has been actively looking to expand its presence in Europe for several years – and in particular in the BENELUX/Northern France region.

The attractions giant has identified the region as a viable market for a fourth European Legoland Resort.

The previous, full-size Legoland resort to open in Europe was Legoland Resort Deutschland, which was launched in 2002 – more than 20 years ago.

According to Merlin, the technical and market studies carried out showed the potential of a location on the former Caterpillar industrial site, which is situated in the centre of a densely populated area and close to major transport facilities: motorway junctions, a well-developed rail network and a well-served airport

"The strong appeal of Legoland Resorts leaves the prospect of a potential 21 million visitors located within a two-hour drive," Merlin said about the Charleroi location.

"A Legoland Resort will typically attract in the range of 1.5-2m visitors per year. With the strong market base supporting this site we believe this can also be achieved in Charleroi."

Willy Borsus, Walloon minister of the economy, added: "With the project to establish a Legoland in Charleroi, we are taking a new step in a strong and constantly developing sector: that of leisure and tourism.

"The Walloon leisure ecosystem is already well developed and this project will strengthen it in the best possible way, as Lego is a strong brand that is appreciated by the majority of people. It is therefore an opportunity to be seized for Wallonia, both for employment, the visibility of our Region and the economy as a whole.

"The Legoland project will also make it possible to achieve a major objective of the Government: to rehabilitate our industrial wastelands.

"The former Caterpillar site provides a concrete response to the needs of the Merlin group, while at the same time meeting those of the Charleroi basin and, more broadly, of Wallonia, with the creation of around 1,000 jobs that cannot be relocated and certainly more because of the additional indirect jobs that would be created.”
MORE NEWS
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
+ More news   
LATEST JOBS
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Active Luton
Salary: £61,000 - £64,000 + exceptional pension + excellent benefits
Job location: Luton , United Kingdom
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COMPANY PROFILES
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Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
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Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
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FEATURED SUPPLIER

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design. [more...]
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NEWS
Merlin to open Legoland Resort in Belgium by 2027
POSTED 31 Aug 2022 . BY Tom Walker
The development is set to cost between €370m and €400m Credit: Merlin Entertainments Group
Merlin has revealed plans for a new Legoland theme park near Charleroi Airport in Belgium
Set to open to guests by 2027, the park and its infrastructure will initially cover an area of 70 hectares
The development will cost between €370m and €400m
The park will be located in Gosselies on a former industrial site
Merlin Entertainments Group has revealed plans for a new Legoland theme park near Charleroi Airport in Belgium.

Set to open to guests by 2027, Merlin has signed a partnership agreement with two investment funds – SOGEPA and SFPI – and SORESIC, the Charleroi-based organisation specialising in redeveloping the region's industrial sites.

The park will be located in Gosselies on a former industrial site formerly used for the building of heavy construction machinery by global giant Caterpillar.

The park and its infrastructure will initially cover an area of 70 hectares, with a further 20 hectares being set aside for future extensions or developments.

The partnership document sets out how the project will regenerate the former Caterpillar site, create more than 1,000 jobs and strengthen the region's tourism ecosystem.

It also shows that the development will cost between €370m and €400m.

John Jakobsen, Merlin's COO for Legoland Resorts Group, said: "This is another exciting ‘building block’ laid for bringing a potential Legoland Resort to the many Lego Fans across Wallonia, Benelux and Northern France.

"We will continue to work closely with the Walloon Government and the City of Charleroi and our stakeholder partners at SOGEPA, SFPI and SORESIC to hopefully make this vision an awesome reality.”

Merlin currently has three Legoland Resorts in Europe and has been actively looking to expand its presence in Europe for several years – and in particular in the BENELUX/Northern France region.

The attractions giant has identified the region as a viable market for a fourth European Legoland Resort.

The previous, full-size Legoland resort to open in Europe was Legoland Resort Deutschland, which was launched in 2002 – more than 20 years ago.

According to Merlin, the technical and market studies carried out showed the potential of a location on the former Caterpillar industrial site, which is situated in the centre of a densely populated area and close to major transport facilities: motorway junctions, a well-developed rail network and a well-served airport

"The strong appeal of Legoland Resorts leaves the prospect of a potential 21 million visitors located within a two-hour drive," Merlin said about the Charleroi location.

"A Legoland Resort will typically attract in the range of 1.5-2m visitors per year. With the strong market base supporting this site we believe this can also be achieved in Charleroi."

Willy Borsus, Walloon minister of the economy, added: "With the project to establish a Legoland in Charleroi, we are taking a new step in a strong and constantly developing sector: that of leisure and tourism.

"The Walloon leisure ecosystem is already well developed and this project will strengthen it in the best possible way, as Lego is a strong brand that is appreciated by the majority of people. It is therefore an opportunity to be seized for Wallonia, both for employment, the visibility of our Region and the economy as a whole.

"The Legoland project will also make it possible to achieve a major objective of the Government: to rehabilitate our industrial wastelands.

"The former Caterpillar site provides a concrete response to the needs of the Merlin group, while at the same time meeting those of the Charleroi basin and, more broadly, of Wallonia, with the creation of around 1,000 jobs that cannot be relocated and certainly more because of the additional indirect jobs that would be created.”
RELATED STORIES
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Merlin has confirmed that Legoland Korea Resort in the city of Chuncheon, the country’s first global theme park, will open to the public on 5 May 2022.
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The world’s first stand-alone Peppa Pig Theme Park has opened at the Legoland Florida Resort in Florida, US.
FEATURE: Interview: Nick Varney


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MORE NEWS
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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