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NEWS
'Huge opportunity for Marvel' at Shanghai Disney, says Iger
POSTED 09 May 2019 . BY Tom Anstey

There are great opportunities long term given the affinity people have in China for these characters. That's a hint to our parks and resorts group. We should be hard at work already designing and developing a Marvel presence in Shanghai
– Bob Iger
Disney chair and CEO Bob Iger, has hinted at an expanded Marvel presence for its Shanghai theme park in China, with the brand currently booming as its latest blockbuster – Avengers: Endgame – continues to surge at the box office.

Speaking during an earnings call, Iger revealed that regulations in China were limiting Disney's distribution of over-the-top media such as its upcoming Disney+ subscription service in the country. Iger also revealed that Avengers: Endgame has made more than US$600m (€536.2m, £461.8m) in the Chinese box office alone, showing the strength of the brand in China. This success on screen, says Iger, will flow down into Disney's parks.

"As it relates specifically to Shanghai Disney, we have a huge opportunity for Marvel there," he said.

"When we began designing the park, we'd only just purchased Marvel and we weren't really in early enough to do it, so we built something somewhat temporary in nature – just a tent that features Marvel franchises and characters.

"But there are great opportunities long term given the affinity people have in China for these characters. That's a hint to our parks and resorts group. We should be hard at work already designing and developing a Marvel presence in Shanghai."

The park's existing Marvel Universe attraction is set in the park's Gardens of Imagination. Inside, visitors can explore the world of Marvel, as well as get the chance to virtually try on an Iron Man suit and fight off an army of enemies, including Hulk. Guests can also enjoy Marvel-inspired merchandise, food and drink, as well as take part in an Avengers training session with characters such as Iron Man, Black Panther and Captain Marvel.

Iger hinted at the plans as Disney revealed its results for the last quarter, with the company's Parks, Experiences and Products division increasing revenues for the period by 5 per cent to US$6.2bn (€5.4bn, £4.8bn), with operating income increasing 15 per cent to US$1.5bn (€1.3bn, £1.15bn).

The increases were attributed to growth at Disney's domestic theme parks and resorts, increases in its consumer products business and cruise line and higher attendance and occupied room nights at Hong Kong Disneyland Resort. Results at Shanghai Disney were comparable to the prior-year quarter as an increase from higher average ticket prices was largely offset by lower attendance.
RELATED STORIES
  Ant-Man leads the way as Disney unveils future Marvel additions for its parks


Disney has unveiled a new interactive attraction based on its Ant-Man IP, with a raft of other Marvel super-hero experiences lined up for the operator's parks worldwide in the coming years.
  The Void signs deal with ILMxLAB to create Disney and Marvel VR projects


Location-based virtual reality (VR) specialist The Void has partnered with ILMxLAB – a subsidiary of Lucasfilm – to create five new VR-based attractions featuring IP content from Disney and Marvel.
  Marvel, Frozen and Star Wars to feature, as Bob Iger announces major €2bn expansion of Disneyland Paris


Disney has announced a major expansion of Disneyland Paris, with the operator unveiling €2bn (US$2.46bn, £1.77bn) plans which will include new areas based on its Marvel, Frozen and Star Wars IPs.
  Chapek spills beans at D23 Japan as parks chief reveals details on multiple park projects


Disney’s parks and resorts chair Bob Chapek has shared details about the company’s development pipeline, revealing new details about its Marvel, Star Wars and Pixar bands across its theme park portfolio.
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NEWS
'Huge opportunity for Marvel' at Shanghai Disney, says Iger
POSTED 09 May 2019 . BY Tom Anstey
There are great opportunities long term given the affinity people have in China for these characters. That's a hint to our parks and resorts group. We should be hard at work already designing and developing a Marvel presence in Shanghai
– Bob Iger
Disney chair and CEO Bob Iger, has hinted at an expanded Marvel presence for its Shanghai theme park in China, with the brand currently booming as its latest blockbuster – Avengers: Endgame – continues to surge at the box office.

Speaking during an earnings call, Iger revealed that regulations in China were limiting Disney's distribution of over-the-top media such as its upcoming Disney+ subscription service in the country. Iger also revealed that Avengers: Endgame has made more than US$600m (€536.2m, £461.8m) in the Chinese box office alone, showing the strength of the brand in China. This success on screen, says Iger, will flow down into Disney's parks.

"As it relates specifically to Shanghai Disney, we have a huge opportunity for Marvel there," he said.

"When we began designing the park, we'd only just purchased Marvel and we weren't really in early enough to do it, so we built something somewhat temporary in nature – just a tent that features Marvel franchises and characters.

"But there are great opportunities long term given the affinity people have in China for these characters. That's a hint to our parks and resorts group. We should be hard at work already designing and developing a Marvel presence in Shanghai."

The park's existing Marvel Universe attraction is set in the park's Gardens of Imagination. Inside, visitors can explore the world of Marvel, as well as get the chance to virtually try on an Iron Man suit and fight off an army of enemies, including Hulk. Guests can also enjoy Marvel-inspired merchandise, food and drink, as well as take part in an Avengers training session with characters such as Iron Man, Black Panther and Captain Marvel.

Iger hinted at the plans as Disney revealed its results for the last quarter, with the company's Parks, Experiences and Products division increasing revenues for the period by 5 per cent to US$6.2bn (€5.4bn, £4.8bn), with operating income increasing 15 per cent to US$1.5bn (€1.3bn, £1.15bn).

The increases were attributed to growth at Disney's domestic theme parks and resorts, increases in its consumer products business and cruise line and higher attendance and occupied room nights at Hong Kong Disneyland Resort. Results at Shanghai Disney were comparable to the prior-year quarter as an increase from higher average ticket prices was largely offset by lower attendance.
RELATED STORIES
Ant-Man leads the way as Disney unveils future Marvel additions for its parks


Disney has unveiled a new interactive attraction based on its Ant-Man IP, with a raft of other Marvel super-hero experiences lined up for the operator's parks worldwide in the coming years.
The Void signs deal with ILMxLAB to create Disney and Marvel VR projects


Location-based virtual reality (VR) specialist The Void has partnered with ILMxLAB – a subsidiary of Lucasfilm – to create five new VR-based attractions featuring IP content from Disney and Marvel.
Marvel, Frozen and Star Wars to feature, as Bob Iger announces major €2bn expansion of Disneyland Paris


Disney has announced a major expansion of Disneyland Paris, with the operator unveiling €2bn (US$2.46bn, £1.77bn) plans which will include new areas based on its Marvel, Frozen and Star Wars IPs.
Chapek spills beans at D23 Japan as parks chief reveals details on multiple park projects


Disney’s parks and resorts chair Bob Chapek has shared details about the company’s development pipeline, revealing new details about its Marvel, Star Wars and Pixar bands across its theme park portfolio.
MORE NEWS
Getty Museum refuses to surrender prized Greek bronze to Italy
The European Court of Human Rights has recognised Italy’s claim to a prized Greek antiquity.
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
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Disneyland Paris renames theme park as part of $2 billion transformation
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COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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