'Huge opportunity for Marvel' at Shanghai Disney, says Iger | attractionsmanagement.com news
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Company profilesProfiles   Magazine   Handbook   Advertise  
NEWS
'Huge opportunity for Marvel' at Shanghai Disney, says Iger
POSTED 09 May 2019 . BY Tom Anstey

There are great opportunities long term given the affinity people have in China for these characters. That's a hint to our parks and resorts group. We should be hard at work already designing and developing a Marvel presence in Shanghai
– Bob Iger
Disney chair and CEO Bob Iger, has hinted at an expanded Marvel presence for its Shanghai theme park in China, with the brand currently booming as its latest blockbuster – Avengers: Endgame – continues to surge at the box office.

Speaking during an earnings call, Iger revealed that regulations in China were limiting Disney's distribution of over-the-top media such as its upcoming Disney+ subscription service in the country. Iger also revealed that Avengers: Endgame has made more than US$600m (€536.2m, £461.8m) in the Chinese box office alone, showing the strength of the brand in China. This success on screen, says Iger, will flow down into Disney's parks.

"As it relates specifically to Shanghai Disney, we have a huge opportunity for Marvel there," he said.

"When we began designing the park, we'd only just purchased Marvel and we weren't really in early enough to do it, so we built something somewhat temporary in nature – just a tent that features Marvel franchises and characters.

"But there are great opportunities long term given the affinity people have in China for these characters. That's a hint to our parks and resorts group. We should be hard at work already designing and developing a Marvel presence in Shanghai."

The park's existing Marvel Universe attraction is set in the park's Gardens of Imagination. Inside, visitors can explore the world of Marvel, as well as get the chance to virtually try on an Iron Man suit and fight off an army of enemies, including Hulk. Guests can also enjoy Marvel-inspired merchandise, food and drink, as well as take part in an Avengers training session with characters such as Iron Man, Black Panther and Captain Marvel.

Iger hinted at the plans as Disney revealed its results for the last quarter, with the company's Parks, Experiences and Products division increasing revenues for the period by 5 per cent to US$6.2bn (€5.4bn, £4.8bn), with operating income increasing 15 per cent to US$1.5bn (€1.3bn, £1.15bn).

The increases were attributed to growth at Disney's domestic theme parks and resorts, increases in its consumer products business and cruise line and higher attendance and occupied room nights at Hong Kong Disneyland Resort. Results at Shanghai Disney were comparable to the prior-year quarter as an increase from higher average ticket prices was largely offset by lower attendance.
RELATED STORIES
  Ant-Man leads the way as Disney unveils future Marvel additions for its parks


Disney has unveiled a new interactive attraction based on its Ant-Man IP, with a raft of other Marvel super-hero experiences lined up for the operator's parks worldwide in the coming years.
  The Void signs deal with ILMxLAB to create Disney and Marvel VR projects


Location-based virtual reality (VR) specialist The Void has partnered with ILMxLAB – a subsidiary of Lucasfilm – to create five new VR-based attractions featuring IP content from Disney and Marvel.
  Marvel, Frozen and Star Wars to feature, as Bob Iger announces major €2bn expansion of Disneyland Paris


Disney has announced a major expansion of Disneyland Paris, with the operator unveiling €2bn (US$2.46bn, £1.77bn) plans which will include new areas based on its Marvel, Frozen and Star Wars IPs.
  Chapek spills beans at D23 Japan as parks chief reveals details on multiple park projects


Disney’s parks and resorts chair Bob Chapek has shared details about the company’s development pipeline, revealing new details about its Marvel, Star Wars and Pixar bands across its theme park portfolio.
MORE NEWS
Liseberg's Grand Curiosa Hotel to open in 2023
Liseberg theme park in Sweden has confirmed the opening date for its new Grand Curiosa hotel.
London's Harry Potter studio tour to open Professor Sprout’s Greenhouse
Warner Bros. Studio Tour London will launch a new area on 1 July, further expanding the popular Harry Potter-themed visitor attraction in Leavesden.
Juneteenth Museum by Bjarke Ingels Group has been designed to inspire spiritual uplift
Detailed plans have been revealed for the National Juneteenth Museum in Fort Worth, Texas, US.
Jorvik's digital strategy described as 'leading light' after gaining international audience
The Jorvik Group has been named a ‘leading light’ for its digital strategy, which helped it gain an international audience of more than 3 million people during the pandemic.
+ More news   
LATEST JOBS
Assistant Director (Leisure, Community, Culture)
Welwyn Hatfield Council
Salary: up to £75,462pa
Job location: Welwyn Garden City, Hertfordshire , United Kingdom
Food & Beverage Supervisor
Everyone Active
Salary: Competitive
Job location: Coral Reef Waterworld, Bracknell , United Kingdom
Cafe Manager
Stevenage Leisure Limited
Salary:
Job location: Saxon Pool, Biggleswade , United Kingdom
Property Manager
English Heritage
Salary: From £41,854pa
Job location: Eltham Palace, Eltham, London , United Kingdom
Water Quality Engineer
Edinburgh Leisure
Salary: £33,513 - £37,236pa
Job location: Edinburgh , United Kingdom
+ More jobs  

COMPANY PROFILES
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
VIDEO GALLERY

Proslide Tech Inc - ProSlide's all-in-one waterplay entertainment center
RideHOUSE is an iconic waterplay complex purposefully designed for young kids and families to enjoy. Find out more...
More videos:
Red Raion Showreel 2021 – Red Raion
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
Keynote | Moby Dick - Friends to the rescue! – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-04 Sep 2022

HEALING SUMMIT 2022 - The Healing of Everything

Pine Cliff Resort, Portugal
27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

Issue 1 Volume 27


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

Issue 4 Volume 26


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2021 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2021 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022
Jobs    News   Products   Magazine
NEWS
'Huge opportunity for Marvel' at Shanghai Disney, says Iger
POSTED 09 May 2019 . BY Tom Anstey
There are great opportunities long term given the affinity people have in China for these characters. That's a hint to our parks and resorts group. We should be hard at work already designing and developing a Marvel presence in Shanghai
– Bob Iger
Disney chair and CEO Bob Iger, has hinted at an expanded Marvel presence for its Shanghai theme park in China, with the brand currently booming as its latest blockbuster – Avengers: Endgame – continues to surge at the box office.

Speaking during an earnings call, Iger revealed that regulations in China were limiting Disney's distribution of over-the-top media such as its upcoming Disney+ subscription service in the country. Iger also revealed that Avengers: Endgame has made more than US$600m (€536.2m, £461.8m) in the Chinese box office alone, showing the strength of the brand in China. This success on screen, says Iger, will flow down into Disney's parks.

"As it relates specifically to Shanghai Disney, we have a huge opportunity for Marvel there," he said.

"When we began designing the park, we'd only just purchased Marvel and we weren't really in early enough to do it, so we built something somewhat temporary in nature – just a tent that features Marvel franchises and characters.

"But there are great opportunities long term given the affinity people have in China for these characters. That's a hint to our parks and resorts group. We should be hard at work already designing and developing a Marvel presence in Shanghai."

The park's existing Marvel Universe attraction is set in the park's Gardens of Imagination. Inside, visitors can explore the world of Marvel, as well as get the chance to virtually try on an Iron Man suit and fight off an army of enemies, including Hulk. Guests can also enjoy Marvel-inspired merchandise, food and drink, as well as take part in an Avengers training session with characters such as Iron Man, Black Panther and Captain Marvel.

Iger hinted at the plans as Disney revealed its results for the last quarter, with the company's Parks, Experiences and Products division increasing revenues for the period by 5 per cent to US$6.2bn (€5.4bn, £4.8bn), with operating income increasing 15 per cent to US$1.5bn (€1.3bn, £1.15bn).

The increases were attributed to growth at Disney's domestic theme parks and resorts, increases in its consumer products business and cruise line and higher attendance and occupied room nights at Hong Kong Disneyland Resort. Results at Shanghai Disney were comparable to the prior-year quarter as an increase from higher average ticket prices was largely offset by lower attendance.
RELATED STORIES
Ant-Man leads the way as Disney unveils future Marvel additions for its parks


Disney has unveiled a new interactive attraction based on its Ant-Man IP, with a raft of other Marvel super-hero experiences lined up for the operator's parks worldwide in the coming years.
The Void signs deal with ILMxLAB to create Disney and Marvel VR projects


Location-based virtual reality (VR) specialist The Void has partnered with ILMxLAB – a subsidiary of Lucasfilm – to create five new VR-based attractions featuring IP content from Disney and Marvel.
Marvel, Frozen and Star Wars to feature, as Bob Iger announces major €2bn expansion of Disneyland Paris


Disney has announced a major expansion of Disneyland Paris, with the operator unveiling €2bn (US$2.46bn, £1.77bn) plans which will include new areas based on its Marvel, Frozen and Star Wars IPs.
Chapek spills beans at D23 Japan as parks chief reveals details on multiple park projects


Disney’s parks and resorts chair Bob Chapek has shared details about the company’s development pipeline, revealing new details about its Marvel, Star Wars and Pixar bands across its theme park portfolio.
MORE NEWS
Liseberg's Grand Curiosa Hotel to open in 2023
Liseberg theme park in Sweden has confirmed the opening date for its new Grand Curiosa hotel.
London's Harry Potter studio tour to open Professor Sprout’s Greenhouse
Warner Bros. Studio Tour London will launch a new area on 1 July, further expanding the popular Harry Potter-themed visitor attraction in Leavesden.
Juneteenth Museum by Bjarke Ingels Group has been designed to inspire spiritual uplift
Detailed plans have been revealed for the National Juneteenth Museum in Fort Worth, Texas, US.
Jorvik's digital strategy described as 'leading light' after gaining international audience
The Jorvik Group has been named a ‘leading light’ for its digital strategy, which helped it gain an international audience of more than 3 million people during the pandemic.
Chester Zoo and Nothe Fort among Visit England Awards winners
Chester Zoo, Nothe Fort and Black Country Living Museum are among the 19 winners of this year's Visit England Awards for Excellence.
ALVA's Bernard Donoghue awarded OBE for his extraordinary work supporting the attractions sector
Bernard Donoghue, director of the Association of Leading Visitor Attractions (ALVA), has been awarded an OBE in the Queen's Birthday Honours.
+ More news   
 
COMPANY PROFILES
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
VIDEO GALLERY

Proslide Tech Inc - ProSlide's all-in-one waterplay entertainment center
RideHOUSE is an iconic waterplay complex purposefully designed for young kids and families to enjoy. Find out more...
More videos:
Red Raion Showreel 2021 – Red Raion
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
Keynote | Moby Dick - Friends to the rescue! – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-04 Sep 2022

HEALING SUMMIT 2022 - The Healing of Everything

Pine Cliff Resort, Portugal
27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS