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ECB to encourage 2,000 British Asian women to become community sports leaders
POSTED 22 Nov 2018 . BY Tom Walker
Up to 2,000 British Asian females will be trained as ECB ‘Activators’
Cricket's national governing body ECB will invest £1.2m in engaging women from British South Asian backgrounds to become sport and community leaders.

Up to 2,000 British Asian females will be trained as ECB ‘Activators’ over the next four years thanks to a grant from Sport England.

The Activators – volunteers in a role designed for beginners, or those undertaking their first involvement in coaching – will work in eight urban areas across the country.

The project is estimated to benefit up to 15,000 children aged between five and eight years old, and is part of the ECB’s South Asian Action Plan that was launched in May. The initiative aims to transform the way cricket engages with British South Asian communities.

Two of the plan’s key priorities are to attract more women to playing cricket and inspiring them to be involved in the running of grassroots sport.

The South Asian Action Plan has already seen the installation of 64 non-turf pitches and 14 turf pitches in the 2018 Core Cities, as well as the expansion of the ECB T20 City Cup to 16 cities.

Announcing the funding, Sport England's strategic lead for volunteering, Jenny Betteridge, said: “We know that if you consistently don’t see people like you volunteering in sport and physical activity, it is very difficult to think of that sport?as something for you.

“That’s why attracting those who don’t normally volunteer has the potential to change the face of community sport across the country."
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NEWS
ECB to encourage 2,000 British Asian women to become community sports leaders
POSTED 22 Nov 2018 . BY Tom Walker
Up to 2,000 British Asian females will be trained as ECB ‘Activators’
Cricket's national governing body ECB will invest £1.2m in engaging women from British South Asian backgrounds to become sport and community leaders.

Up to 2,000 British Asian females will be trained as ECB ‘Activators’ over the next four years thanks to a grant from Sport England.

The Activators – volunteers in a role designed for beginners, or those undertaking their first involvement in coaching – will work in eight urban areas across the country.

The project is estimated to benefit up to 15,000 children aged between five and eight years old, and is part of the ECB’s South Asian Action Plan that was launched in May. The initiative aims to transform the way cricket engages with British South Asian communities.

Two of the plan’s key priorities are to attract more women to playing cricket and inspiring them to be involved in the running of grassroots sport.

The South Asian Action Plan has already seen the installation of 64 non-turf pitches and 14 turf pitches in the 2018 Core Cities, as well as the expansion of the ECB T20 City Cup to 16 cities.

Announcing the funding, Sport England's strategic lead for volunteering, Jenny Betteridge, said: “We know that if you consistently don’t see people like you volunteering in sport and physical activity, it is very difficult to think of that sport?as something for you.

“That’s why attracting those who don’t normally volunteer has the potential to change the face of community sport across the country."
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
ECB appoints Nick Pryde as director of participation and growth


The England and Wales Cricket Board (ECB) has appointed Nick Pryde as director of participation and growth.
Cricket World Cup legacy: one million children activated during seven-week tournament


The Cricket World Cup is set to provide English cricket a participation boost, as the tournament's legacy programmes saw more than one million children aged five to 12 connect with the sport during the competition.
ECB to explore gaming and esports opportunities


The English and Wales Cricket Board (ECB) has embarked on a project to evaluate the potential of video gaming and esports as a platform to engage more young people with cricket.
Leicestershire CCC to investigate lack of British Asians in sport


An event attempting to investigate the reasons behind the lack of British Asian professional sportspeople will be hosted by Leicestershire County Cricket Club later this week (10 August).
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Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
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Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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More videos:
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+ More catalogues  
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+ More directory  
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24-25 Nov 2021

Scotland’s National Tourism Industry Conference

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01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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