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Cricket World Cup legacy: one million children activated during seven-week tournament
POSTED 25 Jul 2019 . BY Tom Walker
The ECB said the legacy plan had reached more than 1 million young people
The Cricket World Cup is set to provide English cricket a participation boost, as the tournament's legacy programmes saw more than one million children aged five to 12 connect with the sport during the competition.

The seven-week tournament – which concluded in July with an unforgettable final between England and New Zealand – was hosted in partnership by The England and Wales Cricket Board (ECB) and the International Cricket Council (ICC).

The partners have now hailed the event's legacy plans, which were designed to ensure young people "fall in love with cricket" – creating the next generation of players.

Legacy plans included involving thousands of schools across the England in Kwik Cricket competitions and games organised by the Chance To Shine charity – an initiative which engaged more than 700,000 children and 12,000 teachers in the sport.

More than 12,000 children were also given the unique opportunity to experience the spectacle of live international cricket, thanks to an initiative to provide young people with free tickets to World Cup games.

To ensure clubs continue to benefit from the increased interest in the sport, ECB has made a multi-million-pound investment directly into clubs through the World Cup Small Grants Scheme.

The scheme has already helped 3,000 recreational clubs throw open their doors throughout the tournament, giving over 80,000 young people the opportunity to be introduced to the sport.

ECB will continue to build on the momentum from the tournament and grow the game through a variety of initiatives including its introductory All Stars Cricket programme for five to eight-year olds.

To accompany this, later this year the ECB will launch a major new schools strategy with the aim of doubling cricket participation in primary schools – bringing cricket to the playgrounds and playing fields of schools across England and Wales.

ECB will also invest £20m to transform the women’s and girls’ game, creating a clear pathway from young girls playing All Stars Cricket to the England cricket team.

“We set ourselves the ambitious target of connecting with one million young people and we are delighted to have met our goal ahead of time," said ECB chief executive officer, Tom Harrison.

“This has only been possible thanks to the hard work of people right across the game. Our five-year strategy, Inspiring Generations, will build on this as we look to continue to grow the game and engage more young people in the sport.”
RELATED STORIES
  MPs to press cricket chiefs over World Cup legacy plans


Members of Parliament will quiz cricket chiefs over their plans to capitalise on England's recent World Cup triumph.
  ECB chief: 'Unforgettable summer of cricket' a once-in-a-generation opportunity for sport


A memorable summer of international cricket for England concluded on 15 September with the men's team securing victory in the final Ashes Test to claim a 2-2 series draw against Australia.
  HOK Sport's Nuno Guerreiro: UK’s Summer of Sport 'best since 2012'


This year's "summer of sport" has shown how the UK's sports infrastructure is capable of producing a plethora of events that attract fans from around the world, according to Nuno Guerreiro, principal architect at HOK Sport and Entertainment.
  2019 Cricket World Cup delivered £350m boost to UK economy


The ICC Cricket World Cup has been credited with delivering a £350m economic boost to the UK economy.
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NEWS
Cricket World Cup legacy: one million children activated during seven-week tournament
POSTED 25 Jul 2019 . BY Tom Walker
The ECB said the legacy plan had reached more than 1 million young people
The Cricket World Cup is set to provide English cricket a participation boost, as the tournament's legacy programmes saw more than one million children aged five to 12 connect with the sport during the competition.

The seven-week tournament – which concluded in July with an unforgettable final between England and New Zealand – was hosted in partnership by The England and Wales Cricket Board (ECB) and the International Cricket Council (ICC).

The partners have now hailed the event's legacy plans, which were designed to ensure young people "fall in love with cricket" – creating the next generation of players.

Legacy plans included involving thousands of schools across the England in Kwik Cricket competitions and games organised by the Chance To Shine charity – an initiative which engaged more than 700,000 children and 12,000 teachers in the sport.

More than 12,000 children were also given the unique opportunity to experience the spectacle of live international cricket, thanks to an initiative to provide young people with free tickets to World Cup games.

To ensure clubs continue to benefit from the increased interest in the sport, ECB has made a multi-million-pound investment directly into clubs through the World Cup Small Grants Scheme.

The scheme has already helped 3,000 recreational clubs throw open their doors throughout the tournament, giving over 80,000 young people the opportunity to be introduced to the sport.

ECB will continue to build on the momentum from the tournament and grow the game through a variety of initiatives including its introductory All Stars Cricket programme for five to eight-year olds.

To accompany this, later this year the ECB will launch a major new schools strategy with the aim of doubling cricket participation in primary schools – bringing cricket to the playgrounds and playing fields of schools across England and Wales.

ECB will also invest £20m to transform the women’s and girls’ game, creating a clear pathway from young girls playing All Stars Cricket to the England cricket team.

“We set ourselves the ambitious target of connecting with one million young people and we are delighted to have met our goal ahead of time," said ECB chief executive officer, Tom Harrison.

“This has only been possible thanks to the hard work of people right across the game. Our five-year strategy, Inspiring Generations, will build on this as we look to continue to grow the game and engage more young people in the sport.”
RELATED STORIES
MPs to press cricket chiefs over World Cup legacy plans


Members of Parliament will quiz cricket chiefs over their plans to capitalise on England's recent World Cup triumph.
ECB chief: 'Unforgettable summer of cricket' a once-in-a-generation opportunity for sport


A memorable summer of international cricket for England concluded on 15 September with the men's team securing victory in the final Ashes Test to claim a 2-2 series draw against Australia.
HOK Sport's Nuno Guerreiro: UK’s Summer of Sport 'best since 2012'


This year's "summer of sport" has shown how the UK's sports infrastructure is capable of producing a plethora of events that attract fans from around the world, according to Nuno Guerreiro, principal architect at HOK Sport and Entertainment.
2019 Cricket World Cup delivered £350m boost to UK economy


The ICC Cricket World Cup has been credited with delivering a £350m economic boost to the UK economy.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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Vekoma Rides has a large variety of coasters and attractions. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
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+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


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