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Cricket World Cup legacy: one million children activated during seven-week tournament
POSTED 25 Jul 2019 . BY Tom Walker
The ECB said the legacy plan had reached more than 1 million young people
The Cricket World Cup is set to provide English cricket a participation boost, as the tournament's legacy programmes saw more than one million children aged five to 12 connect with the sport during the competition.

The seven-week tournament – which concluded in July with an unforgettable final between England and New Zealand – was hosted in partnership by The England and Wales Cricket Board (ECB) and the International Cricket Council (ICC).

The partners have now hailed the event's legacy plans, which were designed to ensure young people "fall in love with cricket" – creating the next generation of players.

Legacy plans included involving thousands of schools across the England in Kwik Cricket competitions and games organised by the Chance To Shine charity – an initiative which engaged more than 700,000 children and 12,000 teachers in the sport.

More than 12,000 children were also given the unique opportunity to experience the spectacle of live international cricket, thanks to an initiative to provide young people with free tickets to World Cup games.

To ensure clubs continue to benefit from the increased interest in the sport, ECB has made a multi-million-pound investment directly into clubs through the World Cup Small Grants Scheme.

The scheme has already helped 3,000 recreational clubs throw open their doors throughout the tournament, giving over 80,000 young people the opportunity to be introduced to the sport.

ECB will continue to build on the momentum from the tournament and grow the game through a variety of initiatives including its introductory All Stars Cricket programme for five to eight-year olds.

To accompany this, later this year the ECB will launch a major new schools strategy with the aim of doubling cricket participation in primary schools – bringing cricket to the playgrounds and playing fields of schools across England and Wales.

ECB will also invest £20m to transform the women’s and girls’ game, creating a clear pathway from young girls playing All Stars Cricket to the England cricket team.

“We set ourselves the ambitious target of connecting with one million young people and we are delighted to have met our goal ahead of time," said ECB chief executive officer, Tom Harrison.

“This has only been possible thanks to the hard work of people right across the game. Our five-year strategy, Inspiring Generations, will build on this as we look to continue to grow the game and engage more young people in the sport.”
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NEWS
Cricket World Cup legacy: one million children activated during seven-week tournament
POSTED 25 Jul 2019 . BY Tom Walker
The ECB said the legacy plan had reached more than 1 million young people
The Cricket World Cup is set to provide English cricket a participation boost, as the tournament's legacy programmes saw more than one million children aged five to 12 connect with the sport during the competition.

The seven-week tournament – which concluded in July with an unforgettable final between England and New Zealand – was hosted in partnership by The England and Wales Cricket Board (ECB) and the International Cricket Council (ICC).

The partners have now hailed the event's legacy plans, which were designed to ensure young people "fall in love with cricket" – creating the next generation of players.

Legacy plans included involving thousands of schools across the England in Kwik Cricket competitions and games organised by the Chance To Shine charity – an initiative which engaged more than 700,000 children and 12,000 teachers in the sport.

More than 12,000 children were also given the unique opportunity to experience the spectacle of live international cricket, thanks to an initiative to provide young people with free tickets to World Cup games.

To ensure clubs continue to benefit from the increased interest in the sport, ECB has made a multi-million-pound investment directly into clubs through the World Cup Small Grants Scheme.

The scheme has already helped 3,000 recreational clubs throw open their doors throughout the tournament, giving over 80,000 young people the opportunity to be introduced to the sport.

ECB will continue to build on the momentum from the tournament and grow the game through a variety of initiatives including its introductory All Stars Cricket programme for five to eight-year olds.

To accompany this, later this year the ECB will launch a major new schools strategy with the aim of doubling cricket participation in primary schools – bringing cricket to the playgrounds and playing fields of schools across England and Wales.

ECB will also invest £20m to transform the women’s and girls’ game, creating a clear pathway from young girls playing All Stars Cricket to the England cricket team.

“We set ourselves the ambitious target of connecting with one million young people and we are delighted to have met our goal ahead of time," said ECB chief executive officer, Tom Harrison.

“This has only been possible thanks to the hard work of people right across the game. Our five-year strategy, Inspiring Generations, will build on this as we look to continue to grow the game and engage more young people in the sport.”
RELATED STORIES
HOK Sport's Nuno Guerreiro: UK’s Summer of Sport 'best since 2012'


This year's "summer of sport" has shown how the UK's sports infrastructure is capable of producing a plethora of events that attract fans from around the world, according to Nuno Guerreiro, principal architect at HOK Sport and Entertainment.
MPs to press cricket chiefs over World Cup legacy plans


Members of Parliament will quiz cricket chiefs over their plans to capitalise on England's recent World Cup triumph.
2019 Cricket World Cup delivered £350m boost to UK economy


The ICC Cricket World Cup has been credited with delivering a £350m economic boost to the UK economy.
ECB chief: 'Unforgettable summer of cricket' a once-in-a-generation opportunity for sport


A memorable summer of international cricket for England concluded on 15 September with the men's team securing victory in the final Ashes Test to claim a 2-2 series draw against Australia.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
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COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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